{"id":10093,"date":"2022-12-08T13:04:44","date_gmt":"2022-12-08T10:04:44","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=10093"},"modified":"2024-02-01T12:36:07","modified_gmt":"2024-02-01T09:36:07","slug":"menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/","title":{"rendered":"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f"},"content":{"rendered":"\n<p>\u0421 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c\u044e Agile-\u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432 \u0432 \u043e\u0431\u0438\u0445\u043e\u0434\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430\u0447\u0430\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0440\u043c\u0438\u043d \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0434\u043e \u0441\u0438\u0445 \u043f\u043e\u0440 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0437\u0430\u0433\u0430\u0434\u043a\u043e\u0439, \u0447\u0435\u043c \u044d\u0442\u0430 \u043d\u043e\u0432\u0430\u044f \u0440\u043e\u043b\u044c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0410 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0443\u0442\u0430\u043d\u0438\u0446\u044b \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0442\u043e\u0442 \u0444\u0430\u043a\u0442, \u0447\u0442\u043e \u0438 product manager \u0438 product owner \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u00ab\u043f\u0440\u043e\u0434\u0430\u043a\u0442\u00bb.<\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u043c \u0446\u0438\u043a\u043b\u0435 \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0435\u043c \u043d\u0430\u0439\u0442\u0438 \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product manager \u0438 product owner \u2014 \u044d\u0442\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u0440\u043e\u043b\u0438?<\/li>\n\n\n\n<li>\u041a\u0442\u043e \u043a\u043e\u043c\u0443 \u043f\u043e\u0434\u0447\u0438\u043d\u044f\u0435\u0442\u0441\u044f?<\/li>\n\n\n\n<li>\u0423 \u043a\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u0438 \u0437\u043e\u043d\u0430 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438?<\/li>\n<\/ul>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u043e\u0442\u0432\u0435\u0442\u043e\u0432 \u0438\u0437\u0443\u0447\u0438\u043b \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u0441\u044f\u0442\u043a\u043e\u0432 \u0441\u0442\u0430\u0442\u0435\u0439 \u0438 \u043a\u043d\u0438\u0433 \u043f\u043e \u0442\u0435\u043c\u0430\u043c product management \u0438 product ownership. <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/7082\/product-management-history\/\" target=\"_blank\">\u0412 \u043f\u0435\u0440\u0432\u043e\u0439 \u0447\u0430\u0441\u0442\u0438<\/a> \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c (product management). <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/7590\/history-product-owner\/?_thumbnail_id=7633\" target=\"_blank\">\u0412\u043e \u0432\u0442\u043e\u0440\u043e\u0439 \u0447\u0430\u0441\u0442\u0438<\/a> \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/8060\/product-owner-less-nexus-safe\/\" target=\"_blank\">\u0422\u0440\u0435\u0442\u044c\u044f \u0447\u0430\u0441\u0442\u044c<\/a> \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0440\u043e\u043b\u044c \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f Nexus, LeSS \u0438 SAFe. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u043c \u043d\u0430\u0432\u044b\u043a\u0438, \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0438 \u0437\u043e\u043d\u044b \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 product manager \u0438 product owner.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#%D0%9F%D1%80%D0%B5%D0%B4%D0%B8%D1%81%D0%BB%D0%BE%D0%B2%D0%B8%D0%B5\" >\u041f\u0440\u0435\u0434\u0438\u0441\u043b\u043e\u0432\u0438\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D0%B2%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BC%D0%B5%D0%BD%D0%B5%D0%B4%D0%B6%D0%B5%D1%80_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\" >\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D0%B2%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%B2%D0%BB%D0%B0%D0%B4%D0%B5%D0%BB%D0%B5%D1%86_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\" >\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#%D0%9A%D0%B0%D1%80%D1%82%D0%B0_%D0%BD%D0%B0%D0%B2%D1%8B%D0%BA%D0%BE%D0%B2_product_management_and_product_ownership\" >\u041a\u0430\u0440\u0442\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 product management and product ownership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\" >\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B5%D0%B4%D0%B8%D1%81%D0%BB%D0%BE%D0%B2%D0%B8%D0%B5\"><\/span>\u041f\u0440\u0435\u0434\u0438\u0441\u043b\u043e\u0432\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0417\u0430 \u0442\u0440\u0438 \u0433\u043e\u0434\u0430 \u0443\u0433\u043b\u0443\u0431\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u0430\u043d\u043d\u043e\u0439 \u0442\u0435\u043c\u044b \u043c\u043e\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f\u043c \u043c\u0435\u0436\u0434\u0443 product owner \u0438 product manager \u043c\u0435\u043d\u044f\u043b\u043e\u0441\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437 \u2014 \u043e\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u00ab\u0442\u0435 \u0436\u0435 \u044f\u0439\u0446\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u044c\u00bb \u0434\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u0447\u0442\u043e \u044d\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u043e \u0441\u043c\u044b\u0441\u043b\u0443 \u0440\u043e\u043b\u0438. \u041d\u0430 \u0442\u0435\u043a\u0443\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0441\u0432\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u043e\u043f\u0438\u0448\u0443 \u0442\u0430\u043a: \u0435\u0441\u043b\u0438 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043a\u0430\u043a \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u043e\u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043d\u0430 \u00ab\u0431\u043e\u0433\u043e\u0432\u00bb \u0438 \u00ab\u043b\u044e\u0434\u0435\u0439\u00bb, \u0442\u043e \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u044d\u0442\u043e \u00ab\u043f\u043e\u043b\u0443\u0431\u043e\u0433\u00bb \u0438\u043b\u0438 \u00ab\u043f\u043e\u043b\u0443\u0447\u0435\u043b\u043e\u0432\u0435\u043a\u00bb, \u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u0442\u0430\u043a \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f. \u041d\u0430\u0434\u0435\u044e\u0441\u044c, \u0443 \u043c\u0435\u043d\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f \u0440\u0430\u0441\u043a\u0440\u044b\u0442\u044c \u0441\u043c\u044b\u0441\u043b \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u044b \u0438 \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0441\u0432\u043e\u044e \u0442\u043e\u0447\u043a\u0443 \u0437\u0440\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f, \u043a\u0430\u043a \u0438 \u043b\u044e\u0431\u0430\u044f \u0434\u0440\u0443\u0433\u0430\u044f, \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0438\u0441\u0442\u0438\u043d\u043e\u0439.<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0438 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0438 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043f\u0438\u0440\u0430\u043b\u0441\u044f \u043d\u0430 \u043b\u0438\u0447\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c \u0441\u043e\u0442\u043d\u0435\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0438\u0434\u0435\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 \u043a\u043d\u0438\u0433:<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/INSPIRED-Create-Tech-Products-Customers-ebook\/dp\/B077NRB36N\/ref=d_pd_sbs_sccl_1_1\/142-9693999-5693865?pd_rd_w=KSfsn&amp;content-id=amzn1.sym.3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_p=3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_r=XT88N7RDGSYMRG6ZWKYD&amp;pd_rd_wg=g17NW&amp;pd_rd_r=4909cca8-af99-4732-8430-8136322efed2&amp;pd_rd_i=B077NRB36N&amp;psc=1\" target=\"_blank\">INSPIRED: How to Create Tech Products Customers Love<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/gp\/product\/B08LPKRD5L?ref_=dbs_p_pwh_rwt_anx_cl_1&amp;storeType=ebooks\" target=\"_blank\">EMPOWERED: Ordinary People, Extraordinary Products<\/a>&nbsp;<br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Product-Book-Become-Great-Manager-ebook\/dp\/B071HFBGXR\/ref=d_pd_sbs_sccl_1_2\/142-9693999-5693865?pd_rd_w=jIIgW&amp;content-id=amzn1.sym.3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_p=3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_r=P0EHDVGNCXRE3FEH6G59&amp;pd_rd_wg=wRPdZ&amp;pd_rd_r=1612df77-a969-40e6-bd01-0b9978704cd0&amp;pd_rd_i=B071HFBGXR&amp;psc=1\" target=\"_blank\">The Product Book: How to Become a Great Product Manager<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Product-Managers-Survival-Guide-Everything-ebook\/dp\/B07K3M5935\/ref=d_pd_sbs_sccl_1_19\/142-9693999-5693865?pd_rd_w=jIIgW&amp;content-id=amzn1.sym.3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_p=3676f086-9496-4fd7-8490-77cf7f43f846&amp;pf_rd_r=P0EHDVGNCXRE3FEH6G59&amp;pd_rd_wg=wRPdZ&amp;pd_rd_r=1612df77-a969-40e6-bd01-0b9978704cd0&amp;pd_rd_i=B07K3M5935&amp;psc=1\" target=\"_blank\">The Product Manager&#8217;s Survival Guide<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Guide-Product-Management-Marketing-Knowledge\/dp\/0984518509\/ref=sr_1_1?keywords=ProdBOK%3A+The+Guide+to+the+Product+Management+and+Marketing+Body+of+Knowledge.&amp;qid=1637400913&amp;qsid=146-1493757-0167167&amp;sr=8-1&amp;sres=0984518509&amp;srpt=ABIS_BOOK\" target=\"_blank\">The Guide to the Product Management and Marketing Body of Knowledge<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Product-Development-Management-Body-Knowledge\/dp\/0578713713\/ref=sr_1_1?keywords=Product+Development+and+Management+Body+of+Knowledge&amp;qid=1659075927&amp;sr=8-1\" target=\"_blank\">Product Development and Management Body of Knowledge<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Professional-Product-Owner-Leveraging-Competitive\/dp\/0134686470\/ref=sr_1_1?crid=R3E6K63RZ01C&amp;keywords=professional+product+owner&amp;qid=1659075999&amp;sprefix=professional+products%2Caps%2C501&amp;sr=8-1\" target=\"_blank\">The Professional Product Owner: Leveraging Scrum as a Competitive Advantage<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Scrum-Product-Ownership-Balancing-Inside\/dp\/0988502623\/ref=sr_1_12?crid=MFOABPU8SWSM&amp;keywords=product+ownership&amp;qid=1659076028&amp;sprefix=product+owners%2Caps%2C1594&amp;sr=8-12\" target=\"_blank\">Scrum Product Ownership: Balancing Value from the Inside Out<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Agile-Product-Management-Scrum-Addison-Wesley\/dp\/0321605780\/ref=sr_1_1?crid=1A8ZQRP8BE29Q&amp;keywords=Agile+Product+Management+with+Scrum&amp;qid=1659240951&amp;sprefix=%2Caps%2C564&amp;sr=8-1\" target=\"_blank\">Agile Product Management with Scrum: Creating Products that Customers Love<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"365\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=640%2C365&#038;ssl=1\" alt=\"\" class=\"wp-image-10095\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=302%2C172&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=757%2C431&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=1536%2C875&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?resize=2048%2C1166&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_01-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041a\u043d\u0438\u0433\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u0442\u044c\u0438<\/figcaption><\/figure><\/div>\n\n\n<p>\u0414\u043b\u044f \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0433\u0440\u0430\u0434\u0443\u0441\u0430 \u0445\u043e\u043b\u0438\u0432\u0430\u0440\u0430 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 \u043d\u0435\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043d\u0430 hard \u0438 soft. \u0414\u043b\u044f \u0442\u0435\u0440\u043c\u0438\u043d\u0430 \u043d\u0430\u0432\u044b\u043a \u0432\u044b\u0431\u0440\u0430\u043b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0441\u0442\u0440\u0435\u0442\u0438\u043b \u0432 \u043a\u043d\u0438\u0433\u0435 <a rel=\"noreferrer noopener\" href=\"https:\/\/craft.expert\/book\" target=\"_blank\">CRAFT\/ed<\/a>:<\/p>\n\n\n<div class=\"lazyblock-important-1Q7sbt wp-block-lazyblock-important\"><style>\n.important {\n  font-size: 16px; \n  border: 3px solid #ccc; \n  margin: 0 0 16px 0; \n  font-weight: 400;\n}\n\n.important p {\n  margin: 10px 16px 10px 16px; \n}\n<\/style>\n<blockquote class=\"wp-block-quote important\">\n<p>\u041d\u0430\u0432\u044b\u043a \u2014 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c, \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043c\u044b\u0441\u043b\u0435\u0439 \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447.<\/p>\n<\/blockquote><\/div>\n\n\n<p>\u041e\u0442\u043a\u0440\u044b\u0432\u0430\u0439\u0442\u0435 \u0432\u0430\u0448\u0438 \u043c\u043e\u0437\u0433\u043e\u0432\u044b\u0435 \u0448\u043b\u044e\u0437\u044b, \u043c\u044b \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u043c \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u0438\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D0%B2%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%BC%D0%B5%D0%BD%D0%B5%D0%B4%D0%B6%D0%B5%D1%80_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\"><\/span><strong>\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0444\u0430\u043a\u0442, \u0447\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 junior, middle \u0438 senior. \u0422\u0430\u043a\u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u043e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u043c, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0438\u0445 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438: \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f, \u0434\u0438\u0437\u0430\u0439\u043d, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438 \u0442.\u0434. \u0415\u0449\u0435 \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u043b \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0432\u043c\u0435\u0449\u0430\u044e\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e, \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0442 \u0437\u0430 \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0432\u043d\u0443\u0442\u0440\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043f\u043e \u0434\u0440\u0443\u0433\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c \u0438\u043b\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=640%2C419&#038;ssl=1\" alt=\"\" class=\"wp-image-10098\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?w=2471&amp;ssl=1 2471w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=263%2C172&amp;ssl=1 263w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=757%2C496&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=1536%2C1006&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=2048%2C1341&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?resize=290%2C190&amp;ssl=1 290w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_02.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/figcaption><\/figure>\n\n\n\n<p>\u041f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0442\u0440\u0438 \u0432\u0435\u043a\u0442\u043e\u0440\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438:<\/p>\n\n\n\n<p>1) \u0440\u043e\u0441\u0442 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;<br>2) \u0440\u043e\u0441\u0442 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438;<br>3) \u0440\u043e\u0441\u0442 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u041d\u0430 \u0433\u0440\u0430\u0444\u0438\u043a\u0435 \u0432\u044b\u0448\u0435 \u0436\u0435\u043b\u0442\u044b\u043c \u0446\u0432\u0435\u0442\u043e\u043c \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u0441\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u0438 downstream (contribution) product management, \u0437\u0435\u043b\u0435\u043d\u044b\u043c \u0441\u0442\u0438\u043a\u0435\u0440\u043e\u043c \u2014 upstream product management. \u0421\u0438\u043c\u0432\u043e\u043b \u201c~\u201d \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445 senior product manager \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0438 product director, \u0430 \u0438\u043d\u043e\u0433\u0434\u0430 \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438 \u0441\u0442\u0430\u0432\u044f\u0442 \u0437\u043d\u0430\u043a \u0440\u0430\u0432\u0435\u043d\u0441\u0442\u0432\u0430. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043d\u043e\u0432\u044b\u0445 \u043f\u043e\u043d\u044f\u0442\u0438\u044f\u0445: upstream \u0438 downstream product management.<\/p>\n\n\n\n<p>\u0412 \u043a\u043d\u0438\u0433\u0435 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/Guide-Product-Management-Marketing-Knowledge\/dp\/0984518509\/ref=sr_1_1?keywords=ProdBOK%3A+The+Guide+to+the+Product+Management+and+Marketing+Body+of+Knowledge.&amp;qid=1637400913&amp;qsid=146-1493757-0167167&amp;sr=8-1&amp;sres=0984518509&amp;srpt=ABIS_BOOK\" target=\"_blank\">The Guide to the Product Management and Marketing Body of Knowledge<\/a> \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043d\u0430 \u0434\u0432\u0430 \u0443\u0440\u043e\u0432\u043d\u044f:<\/p>\n\n\n\n<p><strong>Upstream product management<\/strong> \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u0444\u0438\u043d\u0430\u043d\u0441\u044b, \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0437\u0430\u043f\u0443\u0441\u043a \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0432\u044b\u0445\u043e\u0434 \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438, \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043e\u0431 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u043c \u0432 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0442.\u0434. \u0412 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043canagement position: Chief Executive Officer (CEO), Product Lead, Head of Product, VP of Product, Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Product Officer (CPO), Chief Technical Officer (CTO, Chief Financial Officer (CFO)&nbsp;\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 C-level \u043f\u043e\u0437\u0438\u0446\u0438\u0438. \u041a\u0430\u043a \u0432\u044b \u0437\u0430\u043c\u0435\u0442\u0438\u043b\u0438 \u0432 \u044d\u0448\u0435\u043b\u043e\u043d\u0435 \u043d\u0430\u043c\u0435\u0448\u0430\u043d\u044b \u0442\u043e\u043f-\u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0439, \u0447\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0432\u0441\u043f\u043e\u043c\u043d\u0438\u0442\u0435 \u0445\u043e\u0442\u044f \u0431\u044b \u0441\u043e\u0441\u0442\u0430\u0432 \u043b\u044e\u0431\u043e\u0439 \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0435\u0441\u0441\u0438\u0439.<\/p>\n\n\n\n<p><strong>Downstream product management<\/strong> \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u043d\u0430\u043c\u0435\u0447\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0437\u0430\u0434\u0430\u0447, \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u044b\u043d\u043a\u043e\u0432, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0442.\u0434. \u0412 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 contribution position: Product Manager, Junior Product Manager, Middle Product Manager, Senior Product Manager, Product Marketing Manager, Data\/Analytics Product Manager, Product Designer, UI\/UX Product Manager, Product Monetization Manager \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=640%2C419&#038;ssl=1\" alt=\"\" class=\"wp-image-10102\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?w=2471&amp;ssl=1 2471w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=263%2C172&amp;ssl=1 263w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=757%2C496&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=1536%2C1006&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=2048%2C1341&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?resize=290%2C190&amp;ssl=1 290w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_03-1.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u0414\u0432\u0430 \u0443\u0440\u043e\u0432\u043d\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430: upstream \u0438 downstream product management<\/figcaption><\/figure>\n\n\n\n<p>\u041f\u043e\u0434\u0432\u043e\u0434\u044f \u0447\u0435\u0440\u0442\u0443, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b, \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044f \u0441\u0432\u043e\u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0442\u0430\u043a \u0438 \u0432 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u0445 \u043e\u0434\u043d\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u0441\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u043c\u043e\u0436\u0435\u0442 \u0438 \u0432\u043e\u0432\u0441\u0435 \u0441\u043e\u0432\u043c\u0435\u0449\u0430\u0442\u044c \u043e\u0431\u0430 \u0432\u0435\u043a\u0442\u043e\u0440\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BA_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D0%B2%D0%B0%D0%B5%D1%82%D1%81%D1%8F_%D0%B2%D0%BB%D0%B0%D0%B4%D0%B5%D0%BB%D0%B5%D1%86_%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B0_%D0%B2%D0%BD%D1%83%D1%82%D1%80%D0%B8_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\"><\/span><strong>\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0438 \u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 (product management) \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c (product ownership) \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0433\u0440\u0430\u0434\u0430\u0446\u0438\u0439 \u0438 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0439 \u043d\u0430 junior, middle, senior, \u0442\u0430\u043a \u0438 \u043d\u0435\u0442 \u0443\u0440\u043e\u0432\u043d\u0435\u0439 upstream \u0438 downstream. \u041a\u0442\u043e-\u0442\u043e \u0438\u0437 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u044e, \u0437\u043d\u0430\u043a\u043e\u043c \u0441\u043e \u0441\u0442\u0430\u0442\u044c\u0435\u0439 <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/2767\/evolyutsiya-vladeltsa-produkta\/\" target=\"_blank\">\u00ab\u042d\u0432\u043e\u043b\u044e\u0446\u0438\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u00bb<\/a> \u043e\u0442 Ron Eringa, \u0433\u0434\u0435 \u0430\u0432\u0442\u043e\u0440 \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u043f\u044f\u0442\u044c \u0441\u0442\u0430\u0434\u0438\u0439 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044f \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u043c. \u0420\u0430\u043d\u044c\u0448\u0435 \u044d\u0442\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043c\u043d\u0435 \u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0439, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u041a\u043e\u0433\u0434\u0430 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u043b\u0441\u044f \u0441\u043e \u0441\u0442\u0430\u0442\u044c\u0435\u0439 \u0432 2017 \u0433\u043e\u0434\u0443, \u0443 \u043c\u0435\u043d\u044f \u0441\u043b\u043e\u0436\u0438\u043b\u043e\u0441\u044c \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435, \u0430 \u0441\u0435\u0439\u0447\u0430\u0441 \u044f \u043f\u043e\u043d\u0438\u043c\u0430\u044e, \u0447\u0442\u043e \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u0437\u0430\u0431\u043b\u0443\u0436\u0434\u0435\u043d\u0438\u0435, \u0447\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0442\u0430\u0440\u0442\u043e\u0432\u0430\u0442\u044c scrum \u0441 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u043b\u044e\u0431\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438, \u0430 \u0434\u0430\u043b\u0435\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043a\u0430\u043a-\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0441\u0442\u0438 \u0434\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044f, \u0433\u043b\u0430\u0432\u043d\u043e\u0435, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0435\u043c\u0443 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443. \u0421\u043f\u0443\u0441\u0442\u044f \u043f\u044f\u0442\u044c \u043b\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u044f \u043a\u0430\u0441\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u0435\u0439 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043b\u0430\u0441\u044c \u0434\u043e \u0431\u0438\u043d\u0430\u0440\u043d\u043e\u0439: \u043b\u0438\u0431\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043b\u0438\u0431\u043e \u0435\u0433\u043e \u043d\u0435\u0442, \u0430 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u043f\u0440\u043e\u0434\u0430\u043a\u0442, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u0433\u0440\u0443\u043f\u043f\u0430 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0449\u0430\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c. \u041a\u043e\u0433\u0434\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u0431\u0438\u043d\u0430\u0440\u043d\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0441\u043b\u043e\u0436\u043d\u043e \u044d\u0442\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c, \u0432\u0435\u0434\u044c \u043e\u043d\u0438 \u0437\u0430\u0445\u043e\u0434\u044f\u0442 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0443\u044e \u0438\/\u0438\u043b\u0438 agile-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0441\u043e \u0441\u043b\u043e\u0436\u0438\u0432\u0448\u0435\u0439\u0441\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0439. \u0417\u0430\u043a\u0430\u0437\u0447\u0438\u043a\u0430\u043c \u0445\u043e\u0447\u0435\u0442\u0441\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u043a\u0430\u043a \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u044b\u0445 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0434\u043e \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0412 \u0438\u044e\u043d\u0435 \u044d\u0442\u043e\u0433\u043e \u0433\u043e\u0434\u0430 \u043f\u043e\u0434 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0432\u0448\u0438\u0441\u044c \u0442\u0435\u0445\u043d\u0438\u043a\u043e\u0439 \u043f\u043e\u043a\u0435\u0440 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u0437 <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/product\/167\/management-30-noviy-vzglyad-na-liderstvo\/\" target=\"_blank\">Management 3.0<\/a> \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u043a\u0430\u0440\u0442\u0430 <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/product-owner-cusdev-pdf\/\" target=\"_blank\">\u043e\u0446\u0435\u043d\u043a\u0438 \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a>.<\/p>\n\n\n\n<p>\u041a\u0430\u0440\u0442\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0434\u0435\u0441\u044f\u0442\u0438 \u0437\u043e\u043d \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 product vision;<\/li>\n\n\n\n<li>\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 product strategy;<\/li>\n\n\n\n<li>\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 product goal;<\/li>\n\n\n\n<li>\u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438;<\/li>\n\n\n\n<li>\u0431\u044e\u0434\u0436\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 ROI;<\/li>\n\n\n\n<li>\u043e\u0442\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436;<\/li>\n\n\n\n<li>\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438;<\/li>\n\n\n\n<li>\u0437\u0430\u043f\u0443\u0441\u043a \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432;<\/li>\n\n\n\n<li>\u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;<\/li>\n\n\n\n<li>\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0431\u044d\u043a\u043b\u043e\u0433\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0430\u0436\u0434\u0430\u044f \u0437\u043e\u043d\u0430 \u0438\u043c\u0435\u0435\u0442 \u0441\u0435\u043c\u044c \u0443\u0440\u043e\u0432\u043d\u0435\u0439 \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 product ownership, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u043e\u0442 \u043f\u043e\u043b\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0438 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044f \u043f\u043e\u043b\u043d\u044b\u043c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"199\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=640%2C199&#038;ssl=1\" alt=\"\" class=\"wp-image-10103\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=302%2C94&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=757%2C236&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=768%2C239&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=1536%2C478&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?resize=2048%2C638&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_04-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u0423\u0440\u043e\u0432\u043d\u0438 \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 product ownership<\/figcaption><\/figure><\/div>\n\n\n<p>\u0422\u0430\u043a \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u043c\u0430\u0442\u0440\u0438\u0446\u0443 10\u04457, \u0433\u0434\u0435 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u0442\u043c\u0435\u0447\u0430\u0435\u0442, \u043a\u0430\u043a \u0441\u0435\u0439\u0447\u0430\u0441 \u0443 \u043d\u0435\u0433\u043e \u043e\u0431\u0441\u0442\u043e\u044f\u0442 \u0434\u0435\u043b\u0430 \u0441 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f\u043c\u0438 \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u0437\u043e\u043d\u0435. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0434\u0430\u043d\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0443 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043d\u0430 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435 <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/\" target=\"_blank\">\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441 \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"419\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=640%2C419&#038;ssl=1\" alt=\"\" class=\"wp-image-10107\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?w=2471&amp;ssl=1 2471w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=263%2C172&amp;ssl=1 263w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=757%2C496&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=1536%2C1006&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=2048%2C1341&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?resize=290%2C190&amp;ssl=1 290w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_05-1.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>\u041a\u0430\u0440\u0442\u0430 \u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0443\u0434\u043e\u0431\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043b \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043f\u043e\u043d\u044f\u0442\u044c, \u0432 \u043a\u0430\u043a\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0435\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f. \u0414\u0430\u043b\u0435\u0435 \u0441\u0443\u043c\u043c\u0438\u0440\u0443\u0435\u0442\u0435 \u0432\u0430\u0448\u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0442\u0435\u043a\u0443\u0449\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 product ownership, \u043d\u043e \u0432\u044b\u0432\u043e\u0434\u044b \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0431\u0438\u043d\u0430\u0440\u043d\u044b\u043c\u0438: \u043b\u0438\u0431\u043e \u0432\u044b product owner, \u043b\u0438\u0431\u043e \u043d\u0435\u0442.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"395\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=640%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-10109\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?w=2544&amp;ssl=1 2544w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=278%2C172&amp;ssl=1 278w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=757%2C468&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=768%2C475&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=1536%2C949&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=2048%2C1266&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?resize=302%2C187&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_06.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041e\u0446\u0435\u043d\u043a\u0430 \u0443\u0440\u043e\u0432\u043d\u044f \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u044c product ownership<\/figcaption><\/figure><\/div>\n\n\n<p>\u0415\u0449\u0435 \u043e\u0434\u043d\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e \u044d\u0442\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c, \u0430 \u043a\u0442\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. Product owner \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0435\u0441\u0442\u044c \u0432\u0441\u0435\u0433\u0434\u0430, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u043f\u043e scrum \u0438 \u0434\u0430\u0436\u0435 \u043e\u0431 \u044d\u0442\u043e\u043c \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0441\u043b\u044b\u0448\u0430\u043b\u0438, \u043f\u0440\u043e\u0441\u0442\u043e \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445 \u044d\u0442\u043e \u043a\u0440\u0430\u0439\u043d\u0435 \u0440\u0435\u0434\u043a\u043e \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0434\u0438\u043d \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u044d\u0442\u043e \u0433\u0440\u0443\u043f\u043f\u0430 \u043b\u0438\u0446, \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/9085\/kak-nayti-product-ownera\/\">\u00ab\u041a\u0430\u043a \u043d\u0430\u0439\u0442\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u00bb<\/a>. \u0418 \u0442\u0443\u0442 \u0444\u0440\u0430\u0437\u0430 \u0438\u0437 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e scrum \u00abProduct owner \u2014 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0430 \u043d\u0435 \u043a\u043e\u043c\u0438\u0442\u0435\u0442\u00bb \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0435\u0442 \u0432\u0435\u0441 \u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0438\u0433\u0440\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u043c\u0438 \u043a\u0440\u0430\u0441\u043a\u0430\u043c\u0438. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u0433\u043b\u0430\u0432\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c \u043a\u0430\u043a \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 scrum \u0438\u043b\u0438 \u0432\u0432\u043e\u0434\u0438\u0442\u044c \u0440\u043e\u043b\u044c \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u044d\u0442\u043e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0432 \u043e\u0434\u043d\u043e\u043c \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0435, \u0438 \u0442\u043e\u0433\u0434\u0430 \u0443 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f true product owner.<\/p>\n\n\n\n<p>\u041f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043a\u0430\u043a upstream product management \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0442\u0430\u043a \u0438 downstream \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u0418\u0437 \u0447\u0435\u0433\u043e \u043c\u043e\u0436\u0435\u043c \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435\u043a\u0438\u0439 \u0433\u0438\u0431\u0440\u0438\u0434 \u0438\u0437 \u0434\u0432\u0443\u0445 \u043c\u0438\u0440\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f\u043c\u0438 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u043f\u043b\u043e\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D1%80%D1%82%D0%B0_%D0%BD%D0%B0%D0%B2%D1%8B%D0%BA%D0%BE%D0%B2_product_management_and_product_ownership\"><\/span><strong>\u041a\u0430\u0440\u0442\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 product management and product ownership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0418\u0437\u0443\u0447\u0430\u044f \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0443 \u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u043f\u043e \u044d\u0442\u043e\u0439 \u0441\u043a\u043e\u043b\u044c\u0437\u043a\u043e\u0439 \u0438 \u043b\u0438\u043f\u043a\u043e\u0439 \u0442\u0435\u043c\u0435, \u0437\u0430\u043c\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u0430\u0432\u0442\u043e\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0433\u043b\u0430\u0433\u043e\u043b\u044b \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043e\u0434\u043d\u0438\u0445 \u0438 \u0442\u0435\u0445 \u0436\u0435 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443: set, identify, validate, evaluate, understand, define, create, manage and so on. \u041f\u043e\u0441\u043b\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c 45 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u044b \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u043b \u043d\u0430 6 \u0431\u043b\u043e\u043a\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage (\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435)<\/li>\n\n\n\n<li>Create and validate (\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0432\u0430\u043b\u0438\u0434\u0430\u0446\u0438\u044f)<\/li>\n\n\n\n<li>Identify and testing (\u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430)<\/li>\n\n\n\n<li>Analyze (\u0430\u043d\u0430\u043b\u0438\u0437)<\/li>\n\n\n\n<li>Incorporated (\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u044b\u0435)<\/li>\n\n\n\n<li>Expertise (\u043e\u043f\u044b\u0442 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"99\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=640%2C99&#038;ssl=1\" alt=\"\" class=\"wp-image-10111\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=302%2C47&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=757%2C117&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=768%2C119&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=1536%2C237&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?resize=2048%2C317&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_07-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u0413\u0440\u0443\u043f\u043f\u044b \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Manage (\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435)<\/strong><\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e \u043f\u043e\u043f\u0430\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product lifecycle: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;<\/li>\n\n\n\n<li>discovery process: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439;<\/li>\n\n\n\n<li>delivery process: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u043c \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438;<\/li>\n\n\n\n<li>budgeting and ROI: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c \u0438 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u043e\u043c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439;<\/li>\n\n\n\n<li>stakeholder: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0446;<\/li>\n\n\n\n<li>objectives: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u044f\u043c\u0438;<\/li>\n\n\n\n<li>scope or product backlog: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0440\u0430\u0431\u043e\u0442;&nbsp;<\/li>\n\n\n\n<li>roadmap and release: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u043b\u0438\u0437\u0430\u043c\u0438;<\/li>\n\n\n\n<li>customer support: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u043e\u0439;<\/li>\n\n\n\n<li>public relationship: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0432\u044f\u0437\u044f\u043c\u0438 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e;<\/li>\n\n\n\n<li>legal: \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430;<\/li>\n\n\n\n<li>finance: \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0439.<\/li>\n<\/ul>\n\n\n\n<p><strong>Create and validate (\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0432\u0430\u043b\u0438\u0434\u0430\u0446\u0438\u044f)<\/strong><\/p>\n\n\n\n<p>\u0421\u044e\u0434\u0430 \u043e\u0441\u0435\u043b\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0443\u0440\u043e\u0432\u043d\u0435\u0432\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mission: \u043d\u0435\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0446\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u0438\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c;<\/li>\n\n\n\n<li>vision: \u0436\u0435\u043b\u0430\u0435\u043c\u044b\u0439 \u043e\u0431\u0440\u0430\u0437 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0445\u043e\u0442\u0438\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c;<\/li>\n\n\n\n<li>strategy: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<p><strong>Identify and testing (\u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430)<\/strong><\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438\u0441\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u0445\u043e\u0440\u043e\u0448\u043e \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0432\u0435\u0449\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>market opportunity: \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435;<\/li>\n\n\n\n<li>risks: \u0440\u0438\u0441\u043a\u0438;<\/li>\n\n\n\n<li>competitors: \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b;<\/li>\n\n\n\n<li>target audience: \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f;<\/li>\n\n\n\n<li>business model: \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c;<\/li>\n\n\n\n<li>market positioning: \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435;&nbsp;<\/li>\n\n\n\n<li>channels and message: \u043a\u0430\u043d\u0430\u043b\u044b \u0438 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f;<\/li>\n\n\n\n<li>product concept: \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;<\/li>\n\n\n\n<li>prototype and MVP: \u043f\u0440\u043e\u0442\u043e\u0442\u0438\u043f\u044b \u0438 \u0440\u0430\u043d\u043d\u0438\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;<\/li>\n\n\n\n<li>value proposition: \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435;<\/li>\n\n\n\n<li>user experience and design: \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d.<\/li>\n<\/ul>\n\n\n\n<p><strong>Analyze (\u0430\u043d\u0430\u043b\u0438\u0437)<\/strong><\/p>\n\n\n\n<p>\u0412 \u0431\u043b\u043e\u043a\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u043b\u0438\u0441\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>trends: \u0430\u043d\u0430\u043b\u0438\u0437 \u0442\u0440\u0435\u043d\u0434\u043e\u0432;<\/li>\n\n\n\n<li>business: \u0430\u043d\u0430\u043b\u0438\u0437 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432;<\/li>\n\n\n\n<li>data: \u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445;<\/li>\n\n\n\n<li>metrics: \u0430\u043d\u0430\u043b\u0438\u0437 \u043c\u0435\u0442\u0440\u0438\u043a;<\/li>\n\n\n\n<li>market: \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430.<\/li>\n<\/ul>\n\n\n\n<p><strong>Incorporated (\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0432 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c)<\/strong><\/p>\n\n\n\n<p>\u0421\u0430\u043c\u044b\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0439 \u0438 \u0442\u0440\u0443\u0434\u043d\u043e \u043f\u0440\u043e\u043a\u0430\u0447\u0438\u0432\u0430\u0435\u043c\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u043d\u0430\u0432\u044b\u043a\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leadership and motivation: \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f;<\/li>\n\n\n\n<li>negotiating and collaboration: \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e;<\/li>\n\n\n\n<li>creativity and problem solving: \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c;<\/li>\n\n\n\n<li>persistent and persuasiveness: \u043d\u0430\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c;<\/li>\n\n\n\n<li>evangelism and influence: \u0435\u0432\u0430\u043d\u0433\u0435\u043b\u0438\u0437\u043c \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435;<\/li>\n\n\n\n<li>being adaptable and flexible: \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043a \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0438 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438;<\/li>\n\n\n\n<li>being accountable and making decisions: \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f;<\/li>\n\n\n\n<li>coaching and mentoring: \u043a\u043e\u0443\u0447\u0438\u043d\u0433 \u0438 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e;<\/li>\n\n\n\n<li>strategic thinking: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435;<\/li>\n\n\n\n<li>systemic thinking: \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435;<\/li>\n\n\n\n<li>entrepreneurial thinking: \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0434\u0443\u0445.<\/li>\n<\/ul>\n\n\n\n<p><strong>Expertise (\u043e\u043f\u044b\u0442 \u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430)<\/strong><\/p>\n\n\n\n<p>\u0418 \u0437\u0430\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u0441\u0430\u043c\u044b\u0439 \u044f\u0432\u043d\u044b\u0439 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0431\u043b\u043e\u043a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>business domain: \u0431\u0438\u0437\u043d\u0435\u0441;<\/li>\n\n\n\n<li>market domain: \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f;<\/li>\n\n\n\n<li>technology domain: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"564\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=640%2C564&#038;ssl=1\" alt=\"\" class=\"wp-image-10114\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?w=2130&amp;ssl=1 2130w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=195%2C172&amp;ssl=1 195w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=576%2C508&amp;ssl=1 576w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=768%2C677&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=1536%2C1354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=2048%2C1805&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?resize=216%2C190&amp;ssl=1 216w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_08.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041a\u0430\u0440\u0442\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430<\/figcaption><\/figure><\/div>\n\n\n<p>\u041a\u0430\u0440\u0442\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0441\u043e\u0431\u0440\u0430\u043d\u0430, \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0435\u043c \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445 \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u043a upstream product management, \u0447\u0442\u043e \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0432 downstream product management, \u0430 \u0447\u0442\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0437\u043e\u043d\u0435 product ownership. \u041d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e, \u0447\u0442\u043e \u043a\u0430\u0440\u0442\u0430 \u043d\u0435 \u0435\u0441\u0442\u044c \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u044f \u0438, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u0432 downstream product management \u0432\u0445\u043e\u0434\u044f\u0442 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0438 \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0442\u0440\u0438 \u043e\u0431\u0449\u0435\u043f\u0440\u0438\u043d\u044f\u0442\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u044f (junior, middle, senior), \u0442\u043e \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0439 \u043b\u0430\u043d\u0434\u0448\u0430\u0444\u0442\u043e\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0441\u043e\u0442\u043d\u0438. \u041f\u043e\u043d\u0438\u043c\u0430\u044e, \u0447\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u0432\u0435\u0441\u043e\u0432\u043a\u0443 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0442\u0430\u043a\u0436\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043e\u0442\u0440\u0430\u0441\u043b\u044c, \u0442\u0438\u043f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043a\u0430\u043a \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u0443\u044e \u0442\u043e\u0447\u043a\u0443 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u0440\u0442.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=640%2C604&#038;ssl=1\" alt=\"\" class=\"wp-image-10213\" style=\"width:838px;height:791px\" width=\"640\" height=\"604\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?w=2058&amp;ssl=1 2058w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=182%2C172&amp;ssl=1 182w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=538%2C508&amp;ssl=1 538w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=768%2C725&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=1536%2C1450&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=2048%2C1934&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?resize=201%2C190&amp;ssl=1 201w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_012.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Manage<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"232\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=640%2C232&#038;ssl=1\" alt=\"\" class=\"wp-image-10116\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=302%2C109&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=757%2C274&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=768%2C278&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=1536%2C557&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?resize=2048%2C742&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_10-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Create and validate<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"546\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=640%2C546&#038;ssl=1\" alt=\"\" class=\"wp-image-10117\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?w=2165&amp;ssl=1 2165w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=202%2C172&amp;ssl=1 202w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=596%2C508&amp;ssl=1 596w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=768%2C655&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=1536%2C1310&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=2048%2C1746&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?resize=223%2C190&amp;ssl=1 223w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_11.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Identify and testing<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"348\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=640%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-10118\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=302%2C164&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=757%2C412&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=768%2C418&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=1536%2C836&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?resize=2048%2C1115&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_12-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Analyze<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"564\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=640%2C564&#038;ssl=1\" alt=\"\" class=\"wp-image-10119\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?w=2130&amp;ssl=1 2130w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=195%2C172&amp;ssl=1 195w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=576%2C508&amp;ssl=1 576w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=768%2C677&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=1536%2C1354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=2048%2C1805&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?resize=216%2C190&amp;ssl=1 216w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_13.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Incorporated<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"249\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=640%2C249&#038;ssl=1\" alt=\"\" class=\"wp-image-10120\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=302%2C118&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=757%2C295&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=768%2C299&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=1536%2C598&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?resize=2048%2C798&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_14-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041d\u0430\u0432\u044b\u043a\u0438 \u0431\u043b\u043e\u043a\u0430 Expertise<\/figcaption><\/figure><\/div>\n\n\n<p>\u041a\u0430\u043a \u0432\u044b \u0437\u0430\u043c\u0435\u0442\u0438\u043b\u0438, \u0432 \u0441\u0442\u043e\u043b\u0431\u0446\u0435 Product Ownership \u0440\u044f\u0434\u043e\u043c \u0441 \u043d\u0430\u0434\u043f\u0438\u0441\u044c\u044e \u00ab\u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439\u00bb \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0437\u0432\u0435\u0437\u0434\u043e\u0447\u043a\u0443, \u044d\u0442\u0438\u043c \u0445\u043e\u0447\u0443 \u043f\u043e\u0434\u0441\u0432\u0435\u0442\u0438\u0442\u044c \u0442\u0440\u0438 \u0430\u0441\u043f\u0435\u043a\u0442\u0430:<\/p>\n\n\n\n<p>1) \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0445\u043e\u0442\u044c \u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043d\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u0438\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0441 \u043d\u0438\u043c\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442;<br>2) \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043f\u043b\u043e\u0434\u0438\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u044e \u043c\u0435\u0436\u0434\u0443 \u0441\u043e\u0431\u043e\u0439 \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u043f\u0440\u0438 \u0441\u0442\u043e\u043b\u044c \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0437\u043e\u043d\u0435 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438;<br>3) \u0437\u0432\u0435\u0437\u0434\u043e\u0447\u043a\u0430 \u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u043e\u043a\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0433\u043e\u0442\u043e\u0432\u0430 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043d\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0437\u0430 \u043d\u0438\u043c.<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0442\u0440\u0435\u0442\u0438\u0439 \u043f\u0443\u043d\u043a\u0442 \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u0440\u0430\u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0441\u044f, \u0432 scrum \u0435\u0441\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0441\u043a\u0440\u0430\u043c-\u043c\u0430\u0441\u0442\u0435\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0431\u0430\u043b\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u043e\u043d\u044b \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043c\u0435\u0436\u0434\u0443 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%97%D0%B0%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D0%B5\"><\/span><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u041f\u043e\u0434\u0432\u0435\u0434\u0435\u043c \u0438\u0442\u043e\u0433\u0438 \u043e\u0442\u0432\u0435\u0442\u0430\u043c\u0438 \u043d\u0430 \u0438\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product manager \u0438 product owner \u2014 \u044d\u0442\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u0440\u043e\u043b\u0438?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0417\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u044b \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0435\u0442\u0435 \u0432 \u044d\u0442\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f. \u0415\u0441\u043b\u0438 \u0432\u044b \u0441\u043a\u0430\u0436\u0435\u0442\u0435, \u0447\u0442\u043e product owner \u2014 \u044d\u0442\u043e product manager, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0430\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f scrum, \u0442\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043f\u0440\u0430\u0432\u044b. \u0418 \u0434\u043e\u0431\u0430\u0432\u043b\u044e, \u0447\u0442\u043e \u043d\u0435 \u0432\u0441\u044f\u043a\u0438\u0439 product manager \u0437\u0430\u0445\u043e\u0447\u0435\u0442 \u0441\u0442\u0430\u0442\u044c product owner, \u043d\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432\u044b\u0448\u043b\u0438 \u0438\u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041a\u0442\u043e \u043a\u043e\u043c\u0443 \u043f\u043e\u0434\u0447\u0438\u043d\u044f\u0435\u0442\u0441\u044f?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 true scrum (\u0435\u0449\u0435 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0430 \u0444\u0440\u0430\u0437\u0430 professional scrum), \u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u043e\u043c \u0432\u0440\u044f\u0434 \u043b\u0438&nbsp;\u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a-\u043f\u043e\u0434\u0447\u0438\u043d\u0435\u043d\u043d\u044b\u0439, \u0441\u043a\u043e\u0440\u0435\u0435 \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u0442\u0432\u043e. \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 SAFe\u00ae, \u0442\u043e \u0442\u0430\u043c product manager \u0434\u0438\u0440\u0438\u0436\u0438\u0440\u0443\u0435\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438, \u043a \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u0440\u0438\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u043d\u043e \u043f\u043e\u043c\u043d\u0438\u0442\u0435, \u044d\u0442\u043e fake product owners (\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u044d\u0442\u043e \u0442\u0435\u043c\u0430 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043b\u0430\u0441\u044c \u0432 <a rel=\"noreferrer noopener\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/8060\/product-owner-less-nexus-safe\/\" target=\"_blank\">\u0442\u0440\u0435\u0442\u044c\u0435\u0439 \u0447\u0430\u0441\u0442\u0438<\/a>). \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u043e\u043b\u044c product owner \u0438\u0437 scrum, \u0430 \u043d\u0430\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043c\u0430\u043d\u0434, \u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0438 \u044d\u0442\u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0440\u0430\u0437\u043d\u043e\u0433\u043e \u043a\u0430\u043b\u0438\u0431\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0435\u043c\u0443 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043d\u043e \u043d\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u0439\u0442\u0435 \u044d\u0442\u043e scrum.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423 \u043a\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u0438 \u0437\u043e\u043d\u0430 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0430\u043a \u0432\u044b \u0443\u0436\u0435 \u0434\u043e\u0433\u0430\u0434\u0430\u043b\u0438\u0441\u044c, \u0438 \u0442\u0443\u0442 \u043d\u0435\u0442 \u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0432\u0435\u0442\u0430. \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 professional scrum, \u0442\u043e product owner \u0431\u0443\u0434\u0435\u0442 \u0438\u043c\u0435\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u0439 \u043d\u0430\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u0447\u0435\u043c \u043b\u044e\u0431\u043e\u0439 product manager. \u0415\u0441\u043b\u0438 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0441\u0443\u0440\u0440\u043e\u0433\u0430\u0442\u044b scrum \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0435\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0447\u0430\u0441\u0442\u0435\u0439, \u0442\u043e \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 upstream product manager.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"399\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=640%2C399&#038;ssl=1\" alt=\"\" class=\"wp-image-10121\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?w=2534&amp;ssl=1 2534w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=276%2C172&amp;ssl=1 276w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=757%2C471&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=1536%2C957&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=2048%2C1275&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?resize=302%2C188&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_15.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">\u041b\u0430\u043d\u0434\u0448\u0430\u0444\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430<\/figcaption><\/figure><\/div>\n\n\n<p>\u041d\u0430 \u044d\u0442\u043e\u043c \u043c\u044b \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u0435\u043c \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u043e\u0433\u0440\u0430\u043d\u043d\u044b\u0439 product management \u0438 \u0442\u0430\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 product ownership. \u041d\u0430\u0434\u0435\u044e\u0441\u044c, \u0432\u044b \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u043b\u0438\u0441\u044c \u0432 \u0432\u043e\u043b\u043d\u0430\u0445 \u0440\u0430\u0441\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0439 \u0438 \u0443 \u0432\u0430\u0441 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u043e\u043b\u0435\u0435 \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043d\u0430 \u0434\u0430\u043d\u043d\u0443\u044e \u0442\u0435\u043c\u0443.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435\u0441\u044c \u043a <a href=\"https:\/\/dtrek.ru\/prodsta_inv\">Telegram-\u043a\u0430\u043d\u0430\u043b\u0443<\/a>, \u0433\u0434\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u043b\u0430\u0434\u043e\u0441\u0442\u044f\u043c\u0438 \u043d\u0430 \u0442\u0435\u043c\u0443 product management \u0438 product ownership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0430 \u0438\u0437 4-\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u0440\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u043b\u0430\u043d\u0434\u0448\u0430\u0444\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430.<\/p>\n","protected":false},"author":24,"featured_media":10096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[51,40],"post_glossaries":[],"post_authors":[75],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-product-owner","tag-product-management","post_authors-dmitriy-kustov"],"trainings":[{"image":"\/blog\/wp-content\/uploads\/2021\/12\/50-instrumentov.png","date":"","title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432","link":"https:\/\/scrumtrek.ru\/a\/product-owner-cusdev-pdf\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/APO_large.png","date":"","title":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441","link":"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/banner-1.jpg","date":"","title":"\u041e\u0440\u0433\u0434\u0438\u0437\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","link":"https:\/\/scrumtrek.ru\/product\/235\/orgdizayn-produktovoy-kompanii\/"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg","author_name":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","tags_items":[{"term_id":51,"name":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","slug":"product-owner","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"\u041a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 Product Owner (Agile Product Manager), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.","parent":0,"count":28,"filter":"raw"},{"term_id":40,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442","slug":"product-management","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 Agile: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438","parent":0,"count":59,"filter":"raw"}],"human_date":"8 \u0434\u0435\u043a 2022","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"og:description\" content=\"\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0430 \u0438\u0437 4-\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u0440\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u043b\u0430\u043d\u0434\u0448\u0430\u0444\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T10:04:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T09:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/\",\"name\":\"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek\",\"isPartOf\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1\",\"datePublished\":\"2022-12-08T10:04:44+00:00\",\"dateModified\":\"2024-02-01T09:36:07+00:00\",\"author\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/de70df216dc47c1fa7f7d830cb5190e6\"},\"breadcrumb\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1\",\"width\":2560,\"height\":1458},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumtrek.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/\",\"name\":\"\u0411\u043b\u043e\u0433 ScrumTrek\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/de70df216dc47c1fa7f7d830cb5190e6\",\"name\":\"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/21a74368c6575f571dd4f25962f5c897?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/21a74368c6575f571dd4f25962f5c897?s=96&d=mm&r=g\",\"caption\":\"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432\"},\"url\":\"https:\/\/scrumtrek.ru\/blog\/author\/kustov-scrumtrek-ru\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek","og_description":"\u0417\u0430\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0446\u0438\u043a\u043b\u0430 \u0438\u0437 4-\u0445 \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u0440\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u043b\u0430\u043d\u0434\u0448\u0430\u0444\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430.","og_url":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/","og_site_name":"\u0411\u043b\u043e\u0433 ScrumTrek","article_published_time":"2022-12-08T10:04:44+00:00","article_modified_time":"2024-02-01T09:36:07+00:00","og_image":[{"width":2560,"height":1458,"url":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1","type":"image\/jpeg"}],"author":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","Est. reading time":"2 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/","url":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/","name":"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f - \u0411\u043b\u043e\u0433 ScrumTrek","isPartOf":{"@id":"https:\/\/scrumtrek.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage"},"image":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1","datePublished":"2022-12-08T10:04:44+00:00","dateModified":"2024-02-01T09:36:07+00:00","author":{"@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/de70df216dc47c1fa7f7d830cb5190e6"},"breadcrumb":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#primaryimage","url":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/4_00-scaled.jpg?fit=2560%2C1458&ssl=1","width":2560,"height":1458},{"@type":"BreadcrumbList","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/10093\/menedzher-produkta-vs-vladelets-produkta-navyki-i-polnomochiya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumtrek.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 vs \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f"}]},{"@type":"WebSite","@id":"https:\/\/scrumtrek.ru\/blog\/#website","url":"https:\/\/scrumtrek.ru\/blog\/","name":"\u0411\u043b\u043e\u0433 ScrumTrek","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/de70df216dc47c1fa7f7d830cb5190e6","name":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/21a74368c6575f571dd4f25962f5c897?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/21a74368c6575f571dd4f25962f5c897?s=96&d=mm&r=g","caption":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432"},"url":"https:\/\/scrumtrek.ru\/blog\/author\/kustov-scrumtrek-ru\/"}]}},"views":16829,"_links":{"self":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/10093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":5,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/10093\/revisions"}],"predecessor-version":[{"id":13470,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/10093\/revisions\/13470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media\/10096"}],"wp:attachment":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media?parent=10093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/categories?post=10093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/tags?post=10093"},{"taxonomy":"post_glossaries","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_glossaries?post=10093"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_authors?post=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}