{"id":15549,"date":"2025-02-04T15:51:54","date_gmt":"2025-02-04T12:51:54","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=15549"},"modified":"2025-08-25T12:37:48","modified_gmt":"2025-08-25T09:37:48","slug":"klyuchevye-navyki-vladeltsa-produkta","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/15549\/klyuchevye-navyki-vladeltsa-produkta\/","title":{"rendered":"\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430"},"content":{"rendered":"\n<p>\u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Owner) \u2014 \u044d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0440\u043e\u043b\u044c \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438. \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0441\u043e\u0435\u0434\u0438\u043d\u044f\u044e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0446\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438. \u042d\u0442\u0430 \u0440\u043e\u043b\u044c \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0433\u043b\u0443\u0431\u043e\u043a\u0438\u0445 \u0437\u043d\u0430\u043d\u0438\u0439, \u043d\u043e \u0438 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u043b\u0430\u0441\u0442\u0435\u0439 \u2014 \u043e\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u044b\u043d\u043a\u0430 \u0434\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"366\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/7.png?resize=640%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-15551\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/7.png?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/7.png?resize=302%2C173&amp;ssl=1 302w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0412 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/15510\/kak-stat-vladeltsem-produkta\/\">\u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435<\/a> \u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b \u043e \u0442\u043e\u043c, \u043a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 \u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0447\u0435\u043c \u044d\u0442\u0430 \u0440\u043e\u043b\u044c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438 \u043a\u0430\u043a \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u043e\u0441\u0432\u043e\u0438\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044e. \u0410 \u0441\u0435\u0439\u0447\u0430\u0441 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u2014 \u043e\u0442 \u0441\u0430\u043c\u044b\u0445 \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u0434\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0445 \u2014 \u043e\u043d\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u043f\u043e \u043c\u0435\u0440\u0435 \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0437\u043e\u043d \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043d\u0430\u0432\u044b\u043a\u0443 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u043a\u043d\u0438\u0433\u0430\u043c \u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0443\u0433\u043b\u0443\u0431\u0438\u0442\u044c \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0441\u0442\u0430\u0442\u044c\u0438 \u0431\u044b\u043b\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u044c Product Map, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0430\u044f \u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0437\u043d\u0430\u043d\u0438\u0439 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u041e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043d\u0435\u0439 \u043c\u043e\u0436\u043d\u043e <a href=\"https:\/\/www.figma.com\/board\/SABujfIEwzpa1NuWiVS3RR\/The-Product-Map-3.3\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=517%2C508&#038;ssl=1\" alt=\"\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\" class=\"wp-image-16018\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=517%2C508&amp;ssl=1 517w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=175%2C172&amp;ssl=1 175w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=768%2C754&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=1536%2C1508&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?resize=193%2C190&amp;ssl=1 193w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?w=1992&amp;ssl=1 1992w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/Klyuchevye_navyki_Vladeltsa_Produkta_2.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/a><figcaption class=\"wp-element-caption\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">1. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Delivery)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-480x508.webp?resize=480%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-15552 size-full\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?resize=480%2C508&amp;ssl=1 480w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?resize=163%2C172&amp;ssl=1 163w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?resize=768%2C812&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?resize=180%2C190&amp;ssl=1 180w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?w=1430&amp;ssl=1 1430w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/1-jpg.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u042d\u0442\u043e \u0431\u043b\u043e\u043a \u0431\u0430\u0437\u043e\u0432\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438. \u041d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0435 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0430 \u043d\u0435 \u043d\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/13762\/dekompozitsiya-user-story-formiruem-obshhij-kontekst-chtoby-sozdavat-klassnyj-produkt\/\"><strong>\u0414\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044f<\/strong><\/a><strong> \u0438 <\/strong><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/3498\/user-story-mapping-guide\/\"><strong>User Story Mapping<\/strong><\/a>: \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0439 \u0434\u043b\u044f \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430<\/em>: <a href=\"https:\/\/www.piter.com\/collection\/bestsellery-oreilly\/product\/polzovatelskie-istorii-iskusstvo-gibkoy-razrabotki-po-2\">\u00ab\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438: \u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u0433\u0438\u0431\u043a\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u041f\u041e\u00bb<\/a> \u0414\u0436\u0435\u0444\u0444\u0430 \u041f\u0430\u0442\u0442\u043e\u043d\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 <\/strong><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5966\/dorozhnaya-karta-produkta\/\"><strong>\u0434\u043e\u0440\u043e\u0436\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u044b<\/strong><\/a>: \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u0438 \u0441\u0440\u043e\u043a\u043e\u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0435\u0433\u043e \u0441\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.mann-ivanov-ferber.ru\/catalog\/product\/vdoxnovlennyie\/\">\u00ab\u0412\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435: \u0412\u0441\u0435, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443\u00bb<\/a> \u041c\u0430\u0440\u0442\u0438 \u041a\u0430\u0433\u0430\u043d\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0430\u0446\u0438\u044f<\/strong>: \u0440\u0430\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432 \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b:<\/em> <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5974\/unit-ekonomika\/\">\u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430<\/a>, <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/6160\/ice-scoring\/\">ICE<\/a>, <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/6157\/rice-scoring\/\">RICE<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438<\/strong>: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u043e\u0432 <a href=\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/3777\/scrum-chto-eto\/\">Scrum<\/a> \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/kanban\/15042\/chto-takoe-kanban-metod-prostymi-slovami\/\">Kanban<\/a> \u0434\u043b\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/alpinabook.ru\/catalog\/book-skram\/\">\u00ab\u0421\u043a\u0440\u0430\u043c: \u0433\u0438\u0431\u043a\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c\u00bb <\/a>\u041a\u0435\u043d\u0430 \u0428\u0432\u0430\u0439\u0431\u0435\u0440\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0438\u0441\u043a\u0430\u043c\u0438<\/strong>: \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0438\u0441\u043a\u043e\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0445 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Managing-Risk-Projects-David-Hillson-dp-1032557281\/dp\/1032557281\">\u00abManaging Risk in Projects\u00bb<\/a> \u0414\u044d\u0432\u0438\u0434\u0430 \u0425\u0438\u043b\u0441\u043e\u043d\u0430.<\/p>\n\n\n\n<p>\u042d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u0443\u044e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0438\u0441\u043a\u0438 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u041d\u0430\u0432\u044b\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043b\u044e\u0434\u044c\u043c\u0438 (People Skills)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-546x508.webp?resize=546%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-15553 size-full\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?resize=546%2C508&amp;ssl=1 546w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?resize=185%2C172&amp;ssl=1 185w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?resize=768%2C715&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?resize=204%2C190&amp;ssl=1 204w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?w=1411&amp;ssl=1 1411w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/2-jpg.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0431\u043b\u043e\u043a \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f \u2014 \u044d\u0442\u043e \u043d\u0430\u0432\u044b\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043b\u044e\u0434\u044c\u043c\u0438. \u0412 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043e \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439 \u043a\u0430\u043a \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u0430\u043a \u0438 \u0437\u0430 \u0435\u0435 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438. \u0423\u043c\u0435\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u043b\u044e\u0434\u044c\u043c\u0438, \u0431\u0440\u0430\u0442\u044c \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u043d\u0430 \u0441\u0435\u0431\u044f, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0443, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0438\u043c\u0435\u0435\u0442 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0441\u0442\u0435\u0439\u043a\u0445\u043e\u043b\u0434\u0435\u0440\u043e\u0432<\/strong> (Stakeholder Analysis): \u0443\u043c\u0435\u043d\u0438\u0435 \u0432\u044b\u044f\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0441\u0442\u0435\u0439\u043a\u0445\u043e\u043b\u0434\u0435\u0440\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Stakeholder-Management-Brilliant-Difficult-Stakeholders\/dp\/1542687756\">\u00abStakeholder Management: 50 Ways That you can Become Brilliant at Project Stakeholder Management\u00bb<\/a> \u0411\u0440\u0430\u0439\u0430\u043d\u0430 \u0411\u0430\u0440\u0440\u043e\u0443.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0438 <\/strong><a href=\"https:\/\/scrumtrek.ru\/blog\/soft-skills\/5508\/facilitator-kto-eto-chto-delaet\/\"><strong>\u0444\u0430\u0441\u0438\u043b\u0438\u0442\u0430\u0446\u0438\u044f<\/strong><\/a> (Negotiation Strategy, Facilitation): \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.mann-ivanov-ferber.ru\/catalog\/product\/garvardskij-metod-peregovorov\/\">\u00ab\u0413\u0430\u0440\u0432\u0430\u0440\u0434\u0441\u043a\u0438\u0439 \u043c\u0435\u0442\u043e\u0434 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043e\u0432. \u041a\u0430\u043a \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441\u0432\u043e\u0435\u0433\u043e\u00bb<\/a> \u0420\u043e\u0434\u0436\u0435\u0440\u0430 \u0424\u0438\u0448\u0435\u0440\u0430 \u0438 \u0423\u0438\u043b\u044c\u044f\u043c\u0430 \u042e\u0440\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e<\/strong> (Leadership): \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0435\u0451 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.litres.ru\/book\/saymon-sinek\/lidery-edyat-poslednimi-kak-sozdat-komandu-mechty-9746132\/\">\u00ab\u041b\u0438\u0434\u0435\u0440\u044b \u0435\u0434\u044f\u0442 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c\u0438. \u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u043c\u0435\u0447\u0442\u044b\u00bb<\/a> \u0421\u0430\u0439\u043c\u043e\u043d\u0430 \u0421\u0438\u043d\u0435\u043a\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/strong> (Skills Assessment, Performance Management): \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430: <\/em><a href=\"https:\/\/www.amazon.com\/First-Break-All-Rules-Differently\/dp\/1595621113\">\u00abFirst, Break All the Rules\u00bb<\/a> \u041c\u0430\u0440\u043a\u0443\u0441\u0430 \u0411\u0430\u043a\u0438\u043d\u0433\u0435\u043c\u0430 \u0438 \u041a\u0443\u0440\u0442\u0430 \u041a\u043e\u0444\u0444\u043c\u0430\u043d\u0430.<\/p>\n\n\n\n<p>\u042d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Discovery)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-525x508.webp?resize=525%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-15554 size-full\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?resize=525%2C508&amp;ssl=1 525w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?resize=178%2C172&amp;ssl=1 178w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?resize=768%2C744&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?resize=196%2C190&amp;ssl=1 196w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?w=1381&amp;ssl=1 1381w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/3-jpg.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0448\u0430\u0433\u043e\u043c \u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0441\u0432\u043e\u0435\u043d\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0446\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0437\u0430 \u0441\u0447\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043e\u043a\u0440\u0443\u0436\u0435\u043d\u0438\u044f, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u043f\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u042d\u0442\u043e \u0431\u043b\u043e\u043a \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/strong> (Customer Development, User Research Methods): \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0438 \u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0434\u043b\u044f \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/alpinabook.ru\/catalog\/book-sprosi-mamu\/\">\u00ab\u0421\u043f\u0440\u043e\u0441\u0438 \u043c\u0430\u043c\u0443\u00bb<\/a> \u0420\u043e\u0431\u0430 \u0424\u0438\u0442\u0446\u043f\u0430\u0442\u0440\u0438\u043a\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0410\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432<\/strong> (Competitor Analysis): \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 \u0441\u0442\u043e\u0440\u043e\u043d \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/alpinabook.ru\/catalog\/book-konkurentnaya-strategiya\/\">\u00ab\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f: \u041c\u0435\u0442\u043e\u0434\u0438\u043a\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432\u00bb<\/a> \u041c\u0430\u0439\u043a\u043b\u0430 \u041f\u043e\u0440\u0442\u0435\u0440\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 <\/strong><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/14929\/chto-takoe-mvp-put-ot-idei-do-uspeshnogo-produkta-s-minimalnymi-zatratami\/\"><strong>MVP<\/strong> (Minimum Viable Product)<\/a>: \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0436\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0433\u0438\u043f\u043e\u0442\u0435\u0437.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/alpinabook.ru\/catalog\/book-biznes-s-nulya\/\">\u00ab\u0411\u0438\u0437\u043d\u0435\u0441 \u0441 \u043d\u0443\u043b\u044f: \u041c\u0435\u0442\u043e\u0434 Lean Startup \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u0434\u0435\u0439 \u0438 \u0432\u044b\u0431\u043e\u0440\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438\u00bb<\/a> \u042d\u0440\u0438\u043a\u0430 \u0420\u0438\u0441\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435<\/strong> (Design Processes, Design Thinking): \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u0434\u043e\u0431\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u043e\u0432 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439.<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.mann-ivanov-ferber.ru\/catalog\/product\/changebydesign\/\">\u00ab\u0414\u0438\u0437\u0430\u0439\u043d-\u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435: \u041e\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0434\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439\u00bb<\/a> \u0422\u0438\u043c\u0430 \u0411\u0440\u0430\u0443\u043d\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Hacking:<\/strong> \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0440\u044b\u0447\u0430\u0433\u0430\u043c\u0438 \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.litres.ru\/book\/morgan-braun\/vzryvnoy-rost-kak-sovremennye-bystrorastuschie-kompanii-sover-25017015\/\">\u00ab\u0412\u0437\u0440\u044b\u0432\u043d\u043e\u0439 \u0440\u043e\u0441\u0442. \u041a\u0430\u043a \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0439 \u043f\u0440\u043e\u0440\u044b\u0432\u00bb<\/a> \u0428\u043e\u043d\u0430 \u042d\u043b\u043b\u0438\u0441\u0430 \u0438 \u041c\u043e\u0440\u0433\u0430\u043d\u0430 \u0411\u0440\u0430\u0443\u043d\u0430.<\/p>\n\n\n\n<p>\u041d\u0430 \u044d\u0442\u0430\u043f\u0435 discovery \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0430\u0436\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u043e\u0441\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u0434\u043b\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u0414\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0435\u0439 (Business Goals Ownership)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-562x508.webp?resize=562%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-15555 size-full\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?resize=562%2C508&amp;ssl=1 562w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?resize=190%2C172&amp;ssl=1 190w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?resize=768%2C694&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?resize=1536%2C1388&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?resize=210%2C190&amp;ssl=1 210w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?w=1636&amp;ssl=1 1636w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/4-jpg.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u041d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u0430\u0440\u044c\u0435\u0440\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u043e\u0442\u0432\u0435\u0447\u0430\u0442\u044c \u043d\u0435 \u0437\u0430 \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u043a\u0443\u0441\u043e\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0446\u0435\u043b\u0438\u043a\u043e\u043c. \u0412 \u044d\u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442 \u043e\u043d \u0431\u0435\u0440\u0451\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439. \u041d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0446\u0435\u043b\u0435\u043f\u043e\u043b\u0430\u0433\u0430\u043d\u0438\u0435\u043c, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 <\/strong><a href=\"https:\/\/scrumtrek.ru\/blog\/business-agility\/3074\/how-make-okr\/\"><strong>OKR<\/strong><\/a> (OKR Process, OKR Best Practices): \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Measure-What-Matters-Google-Foundation\/dp\/0525536221\">\u00abMeasure What Matters\u00bb<\/a> \u0414\u0436\u043e\u043d\u0430 \u0414\u0443\u044d\u0440\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/strong> (Product Analytics, Marketing Metrics): \u043e\u0446\u0435\u043d\u043a\u0430 \u0443\u0441\u043f\u0435\u0445\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u0430\u043d\u043d\u044b\u0445.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Lean-Analytics-Better-Startup-Faster\/dp\/1449335675\">\u00abLean Analytics\u00bb<\/a> \u0410\u043b\u0438\u0441\u0442\u0435\u0440\u0430 \u041a\u0440\u043e\u0443\u0444\u043e\u0440\u0434\u0430 \u0438 \u0411\u0435\u043d\u0430 \u0415\u0441\u043a\u0438\u043d\u043e\u0432\u0438\u0446\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/strong> (Financial Management): \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0440\u0430\u0441\u0447\u0451\u0442 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.piter.com\/collection\/finansy\/product\/finansy-dlya-nefinansistov-2\">\u00ab\u0424\u0438\u043d\u0430\u043d\u0441\u044b \u0434\u043b\u044f \u043d\u0435\u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0441\u0442\u043e\u0432\u00bb<\/a> \u041b\u044e\u0434\u043c\u0438\u043b\u044b \u042f\u0440\u0443\u0445\u0438\u043d\u043e\u0439.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430<\/strong> (Unit Economics Improvements): \u0430\u043d\u0430\u043b\u0438\u0437 \u0442\u043e\u0447\u0435\u043a \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043c\u0435\u0442\u0440\u0438\u043a \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/khanin.info\/books\/ue--rus\">\u00ab\u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430. \u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u00bb<\/a> \u0414\u0430\u043d\u0438\u0438\u043b\u0430 \u0425\u0430\u043d\u0438\u043d\u0430.<\/p>\n\n\n\n<p>\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0438 \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0441\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0438 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 (Strategic Impact)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-614x508.webp?resize=614%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-15556 size-full\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?resize=614%2C508&amp;ssl=1 614w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?resize=208%2C172&amp;ssl=1 208w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?resize=768%2C635&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?resize=1536%2C1271&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?resize=230%2C190&amp;ssl=1 230w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?w=1720&amp;ssl=1 1720w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/6-jpg.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u042d\u0442\u043e\u0442 \u0431\u043b\u043e\u043a \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c, \u043a\u043e\u0433\u0434\u0430 \u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f. \u042d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0446\u0435\u043b\u0438, \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438<\/strong> (Business Model Generation): \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/alpinabook.ru\/catalog\/book-postroenie-biznes-modeley\/\">\u00ab\u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0434\u0435\u043b\u0435\u0439\u00bb<\/a> \u0410\u043b\u0435\u043a\u0441\u0430 \u041e\u0441\u0442\u0435\u0440\u0432\u0430\u043b\u044c\u0434\u0435\u0440\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f <\/strong>(Market Research): \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u0440\u044b\u043d\u043a\u0430 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Market-Research-Practice-Introduction-Gaining-dp-1398602825\/dp\/1398602825\/\">\u00abMarket Research in Practice\u00bb<\/a> \u041f\u043e\u043b\u0430 \u0425\u0430\u0433\u0433\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong> (Segmentation Process, Segmentation Models): \u0443\u043c\u0435\u043d\u0438\u0435 \u0432\u044b\u0434\u0435\u043b\u044f\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.amazon.com\/Market-Segmentation-How-Do-Profit\/dp\/1118432673\">\u00abMarket Segmentation: How to Do It and How to Profit from It\u00bb<\/a> \u041c\u0430\u043b\u043a\u043e\u043b\u044c\u043c\u0430 \u041c\u0430\u043a\u0434\u043e\u043d\u0430\u043b\u044c\u0434\u0430 \u0438 \u0418\u0435\u043d\u0430 \u0414\u0430\u043d\u043a\u0430\u043d\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a<\/strong> (Go-to-Market Strategy): \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em> <a href=\"https:\/\/www.mann-ivanov-ferber.ru\/catalog\/product\/crossing-chasm\/\">\u00ab\u041f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u043f\u0430\u0441\u0442\u0438\u00bb<\/a> \u0414\u0436\u0435\u0444\u0444\u0440\u0438 \u041c\u0443\u0440\u0430.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/strong> (Scaling): \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430\u0445 \u0440\u044b\u043d\u043a\u0430.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u0430\u044f \u043a\u043d\u0438\u0433\u0430:<\/em><a href=\"https:\/\/www.litres.ru\/book\/rid-hoffman\/blic-masshtabirovanie-43676375\/\"> <\/a><a href=\"https:\/\/www.litres.ru\/book\/rid-hoffman\/blic-masshtabirovanie-43676375\/\">\u00ab\u0411\u043b\u0438\u0446-\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435: \u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u043e \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c\u044e \u0441\u0432\u0435\u0442\u0430\u00bb<\/a> \u0420\u0438\u0434\u0430 \u0425\u043e\u0444\u0444\u043c\u0430\u043d\u0430.<\/p>\n\n\n\n<p>\u042d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0443 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0438\u0434\u0435\u0442\u044c \u043e\u0431\u0449\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0435 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u044d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"366\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/8.png?resize=640%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-15557\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/8.png?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/02\/8.png?resize=302%2C173&amp;ssl=1 302w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0418\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u0445 \u0432 \u0441\u0442\u0430\u0442\u044c\u0435 \u043a\u043d\u0438\u0433 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0432 \u0443\u0434\u043e\u0431\u043d\u043e\u043c \u0434\u043b\u044f \u0432\u0430\u0441 \u0442\u0435\u043c\u043f\u0435. \u042d\u0442\u043e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u0442 \u0432\u0430\u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0441\u0430\u043c\u043e\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u044b.<\/p>\n\n\n\n<p>\u0414\u0440\u0443\u0433\u043e\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u2014 \u043f\u0440\u043e\u0439\u0442\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0432 <a href=\"https:\/\/scrumtrek.ru\/product\/product-owner\/287\/kurs-product-management-university\/\">\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0435 \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a>, \u0433\u0434\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0430 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0433\u043b\u0443\u0431\u0438\u0442\u044c\u0441\u044f \u0432 \u0440\u043e\u043b\u044c \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u044d\u0442\u043e\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438. \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u044b \u0432 \u0441\u0442\u0430\u0442\u044c\u0435.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a\u0443\u0440\u0441 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u044f, \u0440\u0430\u0431\u043e\u0442\u0443 \u043d\u0430\u0434 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043a\u0435\u0439\u0441\u0430\u043c\u0438 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u043e\u0432. \u042d\u0442\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u0438\u0445 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435.&nbsp;<\/p>\n\n\n\n<p>\u041e\u0431\u0430 \u043f\u0443\u0442\u0438 \u2014 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u043a\u0443\u0440\u0441\u0430 \u2014 \u0438\u043c\u0435\u044e\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430. \u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u043f\u043e\u0434\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043b\u0443\u0447\u0448\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0432\u0430\u0448\u0438\u043c \u0446\u0435\u043b\u044f\u043c \u0438 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