{"id":15841,"date":"2025-07-21T17:27:48","date_gmt":"2025-07-21T14:27:48","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=15841"},"modified":"2025-07-22T18:06:45","modified_gmt":"2025-07-22T15:06:45","slug":"prodakt-manager-2025-trendy-ai","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/","title":{"rendered":"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?resize=640%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-15844\" style=\"object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?resize=757%2C505&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?resize=258%2C172&amp;ssl=1 258w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?resize=285%2C190&amp;ssl=1 285w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1-1.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0433\u043e\u0434 \u044f \u043f\u0440\u043e\u0432\u043e\u0436\u0443 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u0438 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5926\/menedzher-produkta-prodakt\/\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430<\/a> (PM, product manager) \u0432 \u0421\u0428\u0410. \u042d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441. \u042d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 1\u20132 \u0433\u043e\u0434\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442 \u0438 \u0432 \u0420\u043e\u0441\u0441\u0438\u044e \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u044b.<\/p>\n\n\n\n<p>\u0422\u0430\u043a \u0431\u044b\u043b\u043e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0432 \u0421\u0428\u0410, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043d\u0430\u0447\u0430\u043b\u043e\u0441\u044c 2021 \u0433\u043e\u0434\u0443, \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0444\u0430\u0437\u044b \u0432 2023 \u0433\u043e\u0434\u0443 \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442\u0441\u044f \u0434\u0430\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441. \u0412 \u0420\u043e\u0441\u0441\u0438\u0438 \u043e\u043d\u043e \u043d\u0430\u0447\u0430\u043b\u043e\u0441\u044c \u0432 2024 \u0433\u043e\u0434\u0443.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e 2025 \u0433\u043e\u0434, \u0442\u043e \u0441\u0434\u0432\u0438\u0433\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b. \u041f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f PM \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0432\u0441\u0435\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445: \u043e\u0442 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0432 job description \u0434\u043e \u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044e\u0442 \u043b\u0438\u0434\u0435\u0440\u044b \u043c\u043d\u0435\u043d\u0438\u0439. \u0418 \u0435\u0441\u043b\u0438 \u0440\u0430\u043d\u044c\u0448\u0435 \u0432\u044b \u043c\u043e\u0433\u043b\u0438 \u00ab\u043f\u0440\u043e\u0441\u0442\u043e \u0431\u044b\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c\u00bb, \u0442\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u2014 \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u043e\u043c, \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u043c \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/soft-skills\/13185\/tipy-i-stili-liderstva-kak-stat-liderom-a-ne-prosto-rukovoditelem\/\">\u043b\u0438\u0434\u0435\u0440\u043e\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/a>, \u0430 \u0442\u0435\u043f\u0435\u0440\u044c \u0435\u0449\u0451 \u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c \u0418\u0418.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. AI \u0438 Data-\u043d\u0430\u0432\u044b\u043a\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430 \u2014 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043f\u043b\u044e\u0441, \u0430 \u0431\u0430\u0437\u043e\u0432\u0430\u044f \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f<\/strong><\/h2>\n\n\n\n<p>\u041f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043c\u043e\u0435\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432 \u043d\u0430 \u043a\u0430\u0440\u044c\u0435\u0440\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u0430\u0445, <strong>\u0432 2025 \u0433\u043e\u0434\u0443 41% \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0439 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0432 \u0421\u0428\u0410 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0437\u043d\u0430\u043d\u0438\u044f GenAI<\/strong> \u2014 \u043e\u0442 \u0431\u0430\u0437\u043e\u0432\u043e\u0433\u043e prompt design \u0434\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043d\u0430 \u0431\u0430\u0437\u0435 LLM.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0440\u0435\u0434\u0438 AI-\u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u044b\u0434\u0435\u043b\u044f\u044e\u0442\u0441\u044f: \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0439 LLM, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 AI \u0432 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5946\/discovery-process\/\">product discovery<\/a>, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>\u0412\u044b\u0432\u043e\u0434:<\/strong> AI-\u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0441\u0442\u044c \u0442\u0435\u043f\u0435\u0440\u044c \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u0441 \u0431\u0430\u0437\u043e\u0432\u044b\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430. \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0442\u0430\u043a\u0438\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 = \u0440\u0438\u0441\u043a \u0432\u044b\u043f\u0430\u0434\u0435\u043d\u0438\u044f \u0438\u0437 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u0412\u043e\u043b\u043d\u044b \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0439: PM \u043a\u0430\u043a \u00ab\u0441\u043b\u0430\u0431\u043e\u0435 \u0437\u0432\u0435\u043d\u043e\u00bb?<\/strong><\/h2>\n\n\n\n<p>\u0410\u043d\u0430\u043b\u0438\u0437 Layoffs.fyi <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7241695745588756481\/\">\u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u0430\u0441\u0442\u0443\u0449\u0438\u0439 \u0442\u0440\u0435\u043d\u0434<\/a> \u043d\u0430 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445 (\u0431\u043e\u043b\u0435\u0435 80000 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0437\u0430 \u043f\u043e\u043b\u0433\u043e\u0434\u0430 \u043d\u0430 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0443 \u0438\u044e\u043b\u044f 2025). \u041f\u0440\u0438 \u044d\u0442\u043e\u043c Bhavik Patel \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e:<\/p>\n\n\n\n<p><strong>\u0421\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0432 2,6 \u0440\u0430\u0437\u0430 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b\u043e \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c<\/strong> \u0432 2024\u20132025 \u0433\u043e\u0434\u0430\u0445.<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u0447\u0438\u043d\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0441\u043b\u043e\u0439\u00bb \u2014 \u0434\u043e\u0440\u043e\u0433\u043e \u0438 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 AI-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0435\u0438\u0437\u0431\u044b\u0442\u043e\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u0440\u043e\u043b\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 hiring bubble (\u043f\u0443\u0437\u044b\u0440\u044f \u043d\u0430\u0439\u043c\u0430) 2020\u20132021.<\/li>\n\n\n\n<li>\u0417\u0430\u043c\u0435\u043d\u0430 \u0447\u0430\u0441\u0442\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 PM AI-\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u0430\u043c\u0438: \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u043e\u0432, \u0441\u0438\u043d\u0442\u0435\u0437 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u0434\u0430\u0436\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/3364\/user-story-instruktsiya-po-primeneniyu\/\">user story<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0412\u044b\u0432\u043e\u0434:<\/strong> \u041a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u0441 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u043e\u0432 \u0432 2021-2024 \u0433\u043e\u0434\u0430\u0445 \u0432 \u0421\u0428\u0410, \u0430 \u043f\u043e\u0442\u043e\u043c \u0438 \u0432 \u0420\u0424, \u044d\u0442\u043e\u0442 \u0442\u0440\u0435\u043d\u0434 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u043f\u0440\u0438\u0434\u0435\u0442 \u043a \u043d\u0430\u043c. \u0418 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0435\u0433\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043f\u0435\u0440\u0435\u0436\u0438\u0442\u044c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u041e\u0442 <\/strong>\u00ab<strong>feature factory<\/strong>\u00bb <strong>\u043a continuous discovery<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?resize=640%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-15845\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?resize=757%2C505&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?resize=258%2C172&amp;ssl=1 258w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?resize=285%2C190&amp;ssl=1 285w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/2.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0417\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 18 \u043c\u0435\u0441\u044f\u0446\u0435\u0432 \u0432 \u0421\u0428\u0410 \u0443\u0441\u0438\u043b\u0438\u043b\u0441\u044f \u0441\u0434\u0432\u0438\u0433:<br><strong>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0439 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0423\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 <a href=\"https:\/\/scrumtrek.ru\/blog\/business-agility\/3074\/how-make-okr\/\">OKR<\/a>, PLG-\u043c\u0435\u0442\u0440\u0438\u043a, outcome-based roadmap (\u0434\u043e\u0440\u043e\u0436\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0430, \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u043d\u0430\u044f \u043a \u0431\u0438\u0437\u043d\u0435\u0441-\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c) \u0432\u044b\u0440\u043e\u0441\u043b\u043e \u043d\u0430 +17%.<\/li>\n\n\n\n<li>\u0422\u0435\u0440\u043c\u0438\u043d \u00ab<em>discovery cycle<\/em>\u00bb \u0432\u0441\u0442\u0440\u0435\u0447\u0430\u0435\u0442\u0441\u044f \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u0432 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u044f\u0445 \u0438 \u043e\u0442\u0437\u044b\u0432\u0430\u0445 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u043c\u043d\u0435\u043d\u0438\u0439.<\/li>\n\n\n\n<li><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/2492\/gajd-po-tehnike-jobs-to-be-done-jtbd\/\">JTBD<\/a>-\u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u043d\u0430 \u0440\u0430\u043d\u043d\u0438\u0445 \u0441\u0442\u0430\u0434\u0438\u044f\u0445 \u2014 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <em>Melissa Perri (\u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c Product CEO Institute, \u0430\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433 \u043f\u043e Product Management):<\/em> \u00ab\u0412\u044b \u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u2014 \u0432\u044b \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u00bb.<\/p>\n\n\n\n<p><strong>\u0412\u044b\u0432\u043e\u0434:<\/strong> \u0424\u0443\u043d\u043a\u0446\u0438\u044f PM \u043f\u0435\u0440\u0435\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f: \u043e\u0442 roadmap owner \u2192 \u043a \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044e, \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u043c\u0443 \u043e\u043f\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u043c\u0438, \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u041d\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0440\u044b\u043d\u043a\u0430 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0439<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/jamesgunaca_pm-job-market-stats-june-2025-activity-7335610205570809857-xsdG\/\">\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c James Gunaca<\/a>, \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044f Product Sphere (\u0438\u044e\u043d\u044c 2025):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Senior\/Lead PM<\/strong>-\u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0439 \u0441\u0442\u0430\u043b\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 +8%.<\/li>\n\n\n\n<li><strong>Junior<\/strong>-\u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442, \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 14% \u2014 \u0432\u0445\u043e\u0434 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044e \u0441\u0442\u0430\u043b \u0441\u043b\u043e\u0436\u043d\u0435\u0435.<\/li>\n\n\n\n<li><strong>Remote<\/strong>-\u0440\u0430\u0431\u043e\u0442\u0430 \u0440\u0430\u0441\u0442\u0451\u0442 (+18%) \u2014 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0438\u0437\u0434\u0435\u0440\u0436\u043a\u0438 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044e\u0442 \u0432\u043e\u0440\u043e\u043d\u043a\u0443.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0412\u044b\u0432\u043e\u0434:<\/strong> \u041d\u0443\u0436\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043d\u0430\u0440\u0430\u0449\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0434\u043e \u0443\u0440\u043e\u0432\u043d\u044f Senior \u2014 \u0438\u043d\u0430\u0447\u0435 \u0431\u0443\u0434\u0435\u0442 \u0442\u044f\u0436\u0435\u043b\u043e \u0441 \u0442\u0440\u0443\u0434\u043e\u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0427\u0442\u043e \u0436\u0435 \u0434\u0435\u043b\u0430\u0442\u044c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f: 5 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<\/strong><\/h2>\n\n\n\n<p>&nbsp;\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0443\u0436\u0435 \u0438\u0434\u0443\u0442 \u2014 \u0438 \u0432 \u043d\u0438\u0445 \u043d\u0435\u0442 \u00ab\u043a\u043d\u043e\u043f\u043a\u0438 \u043e\u0442\u043a\u0430\u0442\u0430\u00bb. \u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0435\u0441\u0442\u044c \u043e\u043a\u043d\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u0412\u043e\u0442 5 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u043e\u0438\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u041e\u0441\u0432\u043e\u0439\u0442\u0435 \u0431\u0430\u0437\u043e\u0432\u044b\u0439 AI-\u0441\u0442\u0435\u043a: \u043e\u0442 \u043f\u0440\u043e\u043c\u0442\u043e\u0432 \u0434\u043e Python<\/strong><\/h3>\n\n\n\n<p>\u0411\u0435\u0437 AI \u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u2014 \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u0435\u0442\u0435 \u0432 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0435.<\/p>\n\n\n\n<p><strong>\u041d\u0430\u0432\u044b\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0418\u0418 \u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438<\/strong> \u2014 \u044d\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u00ab\u0442\u043e\u043f-10 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e\u00bb, \u044d\u0442\u043e \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u0445\u043e\u0434\u043d\u0430\u044f \u0442\u043e\u0447\u043a\u0430. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prompt design (\u043f\u0440\u043e\u043c\u043f\u0442-\u0438\u043d\u0436\u0438\u043d\u0438\u0440\u0438\u043d\u0433)<\/strong>: \u0443\u043c\u0435\u043d\u0438\u0435 \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c LLM \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443\u044e \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447\u0443 (\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u0438\u043d\u0441\u0430\u0439\u0442\u044b \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445).<\/li>\n\n\n\n<li><strong>Python + SQL<\/strong>: \u0431\u044b\u0441\u0442\u0440\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430, \u0431\u0430\u0437\u043e\u0432\u0430\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f.<\/li>\n\n\n\n<li><strong>AI-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430<\/strong>: GenAI-\u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u044b, ChatGPT API, Claude, Perplexity Pro \u0438 \u0434\u0440.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>\u0421\u043e\u0432\u0435\u0442:<\/em> \u043e\u0441\u0432\u043e\u0439\u0442\u0435 \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c 2 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f GenAI \u0432 \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u0435 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438 \u043f\u043e\u0438\u0441\u043a \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0438\u0437 \u0442\u0440\u0430\u043d\u0441\u043a\u0440\u0438\u043f\u0442\u043e\u0432 \u0433\u043b\u0443\u0431\u0438\u043d\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e GenAI).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u041f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0442 \u0444\u0438\u0447 \u043a \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c<\/strong><\/h3>\n\n\n\n<p>\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u0439 \u0440\u044b\u043d\u043a\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0412\u0430\u043a\u0430\u043d\u0441\u0438\u0438 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 outcome-based \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u044f.<\/strong><\/li>\n\n\n\n<li><strong>\u041e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043f\u044b\u0442 \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u043a \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0427\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u043e\u0441\u0432\u043e\u0438\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OKR &amp; KPI frameworks<\/li>\n\n\n\n<li>PLG-\u043c\u043e\u0434\u0435\u043b\u044c (product-led growth).<\/li>\n\n\n\n<li>Unit-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5679\/produkt-opredelenie\/\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a>.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 A\/B-\u0442\u0435\u0441\u0442\u043e\u0432 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <em>\u0421\u043e\u0432\u0435\u0442:<\/em> \u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u044f\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u0438 \u0437\u0430\u0434\u0430\u0447\u0438, \u0447\u0435\u0440\u0435\u0437 \u043e\u0446\u0435\u043d\u043a\u0443 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u0447\u0435\u0440\u0435\u0437 P&amp;L-\u043b\u0438\u043d\u0437\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435 Soft Power: \u0442\u043e, \u0447\u0442\u043e \u043d\u0435 \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u0418\u0418<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?resize=640%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-15846\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?resize=757%2C505&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?resize=258%2C172&amp;ssl=1 258w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?resize=285%2C190&amp;ssl=1 285w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/3.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>&nbsp;AI \u0443\u043c\u0435\u0435\u0442 \u0434\u0435\u043b\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0437, \u043d\u043e \u043d\u0435 \u0443\u043c\u0435\u0435\u0442 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0443, \u0432\u0435\u0441\u0442\u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b, \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0441 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u043e\u0439, \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c.<\/p>\n\n\n\n<p>\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432 2025 soft skills \u2014 \u0432\u0430\u0448\u0430 \u0441\u0443\u043f\u0435\u0440\u0441\u0438\u043b\u0430, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Storytelling<\/strong> \u2014 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0442\u0435\u043c\u0430\u0445: \u00ab\u041a\u0430\u043a \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c, \u0437\u0430\u0447\u0435\u043c \u043c\u044b \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u043c?\u00bb<\/li>\n\n\n\n<li><strong>Facilitation &amp; Alignment<\/strong> \u2014 \u043d\u0430\u0432\u044b\u043a \u0432\u044b\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0421\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430<\/strong><\/h3>\n\n\n\n<p>\u0412\u044b \u043d\u0435 \u0432\u0430\u043a\u0430\u043d\u0441\u0438\u044f. \u0412\u044b \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0434 \u0440\u0430\u0437\u043d\u044b\u0435 \u0440\u043e\u043b\u0438.<\/p>\n\n\n\n<p>\u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0447\u0438\u0441\u043b\u0430 junior-\u0432\u0430\u043a\u0430\u043d\u0441\u0438\u0439, \u0432\u043e\u043b\u0430\u0442\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0439\u043c\u0430 \u0438 \u0443\u0432\u043e\u043b\u044c\u043d\u0435\u043d\u0438\u0439 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c <strong>\u0433\u0438\u0431\u043a\u0438\u043c \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u043c \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0430<\/strong>.<\/p>\n\n\n\n<p>\u0412\u0430\u0448 \u00ab\u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c\u00bb \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5946\/discovery-process\/\">Discovery<\/a>-\u043d\u0430\u0432\u044b\u043a\u0438<\/li>\n\n\n\n<li>Growth &amp; \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/li>\n\n\n\n<li>AI product thinking\/\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435<\/li>\n\n\n\n<li>Agile leadership\/\u0433\u0438\u0431\u043a\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e<\/li>\n\n\n\n<li>\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0438 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0434\u0430\u043d\u043d\u044b\u0445<br><\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0441\u0442\u0430\u0442\u0438, \u0432 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435 \u0435\u0441\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0430\u044f <a href=\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/15766\/agile-leadership-skills-future-work\/\">\u0441\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e Agile leadership (\u0433\u0438\u0431\u043a\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e)<\/a>, \u0433\u0434\u0435 \u044f \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044e \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0433\u0438\u0431\u043a\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u043e \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432 \u044d\u043f\u043e\u0445\u0443 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 AI.<\/p>\n\n\n\n<p>\ud83d\udca1 <em>\u0421\u043e\u0432\u0435\u0442:<\/em> \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u043e\u043f\u044b\u0442 \u043d\u0435 \u0447\u0435\u0440\u0435\u0437 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u0430 \u0447\u0435\u0440\u0435\u0437 <strong>\u043d\u0430\u0432\u044b\u043a\u0438 \u0438 \u0437\u043e\u043d\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044f<\/strong> \u2014 \u044d\u0442\u043e \u0432\u0430\u0448 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0439 \u0430\u043a\u0442\u0438\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u043b\u0438\u0434\u0435\u0440\u0430\u043c \u043c\u043d\u0435\u043d\u0438\u0439 \u0438 \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430\u043c<\/strong><\/h3>\n\n\n\n<p>\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e PM-\u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0442\u043e\u0433\u043e, \u043a\u0443\u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f, \u0441\u0435\u0439\u0447\u0430\u0441 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u0432 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0433\u0440\u0443\u043f\u043f\u0430\u0445, \u0431\u043b\u043e\u0433\u0430\u0445 \u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432.<\/p>\n\n\n\n<p>\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.lennysnewsletter.com\/\"><strong>Lenny Rachitsky<\/strong><\/a> \u2014 \u043a\u0430\u0440\u044c\u0435\u0440\u043d\u0430\u044f \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 growth<\/li>\n\n\n\n<li><a href=\"https:\/\/www.svpg.com\/articles\/\"><strong>Marty Cagan<\/strong><\/a> \u2014 Product Operating Model, empowered teams\/ \u0441\u0430\u043c\u043e\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0443\u044e\u0449\u0438\u0435\u0441\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/li>\n\n\n\n<li><a href=\"https:\/\/melissaperri.com\/blog\"><strong>Melissa Perri<\/strong><\/a> \u2014 outcome-based \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc \u041f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u043d\u0430 3\u20135 \u0431\u043b\u043e\u0433\u043e\u0432 \u0438 Telegram-\u043a\u0430\u043d\u0430\u043b\u043e\u0432, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 peer-to-peer \u043e\u0431\u043c\u0435\u043d \u2014 \u044d\u0442\u043e must-have \u0434\u043b\u044f \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0432 \u0442\u0443\u0440\u0431\u0443\u043b\u0435\u043d\u0442\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435. \u041a\u0441\u0442\u0430\u0442\u0438, \u0432 \u043d\u0430\u0448\u0435\u043c <a href=\"https:\/\/t.me\/prodsta\">\u0422\u0413-\u043a\u0430\u043d\u0430\u043b\u0435 ProdSTa<\/a> \u2014 \u0433\u043e\u0440\u044f\u0447\u0438\u0435 \u0442\u0440\u0435\u043d\u0434\u044b, \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u0418\u0418-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u043b\u0430\u0441\u0441\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u041f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0413\u043e\u0442\u043e\u0432\u044b \u0441\u0442\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u043c \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418? \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u043f\u0443\u0442\u044c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 Product Owner 2.0: \u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418<\/strong><\/h3>\n\n\n\n<p><br>\u0414\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0418\u0418 \u043a\u0430\u043a \u0441\u0443\u043f\u0435\u0440\u0441\u0438\u043b\u0443:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0443\u0442\u0438\u043d\u0443:<\/strong> AI-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u043d\u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0433\u0438\u043f\u043e\u0442\u0435\u0437.<\/li>\n\n\n\n<li><strong>\u0423\u0441\u0438\u043b\u044c\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e:<\/strong> \u0424\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 Vision \u0438 Roadmap \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0418\u0418, \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 \u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0430\u043c\u0438.<\/li>\n\n\n\n<li><strong>\u0412\u044b\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044e \u043d\u0430 \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c:<\/strong> \u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c\u0438 \u0441\u0442\u0435\u0439\u043a\u0445\u043e\u043b\u0434\u0435\u0440\u043e\u0432 \u0441 \u0418\u0418-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/sertificirovanniy-vladelec-produkta-ai\/#!\/tab\/586368606-1\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 \u0438 \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 Product Manager 2.0: \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418<\/strong><\/h3>\n\n\n\n<p>\u0414\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443, \u043a\u0430\u043a \u0443\u0441\u0442\u0440\u043e\u0435\u043d product development management \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0424\u043e\u0440\u043c\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e: <\/strong>AI Operating Model, \u043e\u0446\u0435\u043d\u043a\u0430 \u0440\u0438\u0441\u043a\u043e\u0432, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0445 AI-\u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c\u0438, \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0438\u044f \u0441 \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u044f\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0418\u0418-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432: <\/strong>\u043e\u0442 Discovery (\u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, JTBD) \u0434\u043e Delivery (\u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0433\u0438\u043f\u043e\u0442\u0435\u0437, \u043c\u0435\u0442\u0440\u0438\u043a\u0438).<\/li>\n\n\n\n<li><strong>\u041e\u0446\u0435\u043d\u0438\u0432\u0430\u0439\u0442\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/strong> P&amp;L-\u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, unit-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430, \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e AI-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/scrumtrek.ru\/product\/270\/menedzher-produkta-2-0-ai-dlya-biznesa\/\">\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 \u0438 \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/h2>\n\n\n\n<p>\u0420\u044b\u043d\u043e\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0442 \u0447\u0435\u0440\u0435\u0437 \u0433\u043b\u0443\u0431\u043e\u043a\u0443\u044e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e. \u0422\u0440\u0435\u043d\u0434\u044b \u0421\u0428\u0410 \u2014 \u043e\u0442 \u044d\u043a\u0441\u043f\u0430\u043d\u0441\u0438\u0438 AI \u0438 data-\u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0434\u043e \u0444\u043e\u043a\u0443\u0441\u0430 \u043d\u0430 outcome-\u043c\u0435\u0442\u0440\u0438\u043a\u0430\u0445 \u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0437\u0432\u0435\u043d\u0430 \u2014 \u0443\u0436\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0430\u043b\u0438\u0438 \u0438 \u0432 \u0420\u0424.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u041f\u043e\u0431\u0435\u0436\u0434\u0430\u044e\u0442 \u0442\u0435, \u043a\u0442\u043e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0441\u0432\u043e\u0438\u043b AI \u0438 data-\u043d\u0430\u0432\u044b\u043a\u0438<\/li>\n\n\n\n<li>\u0423\u043c\u0435\u0435\u0442 \u043c\u044b\u0441\u043b\u0438\u0442\u044c \u0447\u0435\u0440\u0435\u0437 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438 P&amp;L<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0432\u0438\u043b \u043c\u044f\u0433\u043a\u0443\u044e \u0441\u0438\u043b\u0443 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0447\u0443\u0442\u044c\u0435<\/li>\n\n\n\n<li>\u0413\u043e\u0442\u043e\u0432 \u043a \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0435\u0440\u0435\u0438\u0437\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044e \u0441\u0435\u0431\u044f<\/li>\n<\/ul>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0432 \u0442\u0435 \u043d\u0430\u0432\u044b\u043a\u0438, \u0447\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u044e\u0442 \u0432\u0430\u0441 \u043d\u0435\u0437\u0430\u043c\u0435\u043d\u0438\u043c\u044b\u043c. \u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u044d\u0442\u043e \u043d\u0435 \u043a\u0440\u0438\u0437\u0438\u0441. \u042d\u0442\u043e \u0448\u0430\u043d\u0441 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u0438 \u043f\u0435\u0440\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0442\u043e \u0432\u044b \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u043a\u0442, \u0441\u0442\u0430\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u0435\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418<\/p>\n","protected":false},"author":449,"featured_media":15843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[51,256,40],"post_glossaries":[],"post_authors":[107],"class_list":["post-15841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-product-owner","tag-ai","tag-product-management","post_authors-alexey-voronin"],"trainings":[{"image":"\/blog\/wp-content\/uploads\/2021\/12\/50-instrumentov.png","date":"","title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432","link":"https:\/\/scrumtrek.ru\/a\/product-owner-cusdev-pdf\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/APO_large.png","date":"","title":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441","link":"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/06\/prodsta-banner.webp","date":"","title":"\u0421\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e ProdSTa \u0432 Telegram","link":"https:\/\/t.me\/prodsta"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp","author_name":"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0411\u043b\u043e\u0433\u0430","tags_items":[{"term_id":51,"name":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","slug":"product-owner","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"\u041a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 Product Owner (Agile Product Manager), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.","parent":0,"count":28,"filter":"raw"},{"term_id":256,"name":"\u0418\u0418","slug":"ai","term_group":0,"term_taxonomy_id":256,"taxonomy":"post_tag","description":"","parent":0,"count":21,"filter":"raw"},{"term_id":40,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442","slug":"product-management","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 Agile: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438","parent":0,"count":59,"filter":"raw"}],"human_date":"21 \u0438\u044e\u043b 2025","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"description\" content=\"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"og:description\" content=\"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T14:27:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T15:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0411\u043b\u043e\u0433\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0411\u043b\u043e\u0433\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/\",\"name\":\"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek\",\"isPartOf\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1\",\"datePublished\":\"2025-07-21T14:27:48+00:00\",\"dateModified\":\"2025-07-22T15:06:45+00:00\",\"author\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/89671466f653c981b922b26abc3aed85\"},\"description\":\"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418\",\"breadcrumb\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumtrek.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/\",\"name\":\"\u0411\u043b\u043e\u0433 ScrumTrek\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/89671466f653c981b922b26abc3aed85\",\"name\":\"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0411\u043b\u043e\u0433\u0430\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3b5edccc509c82e35f82db8f9d5359f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3b5edccc509c82e35f82db8f9d5359f?s=96&d=mm&r=g\",\"caption\":\"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0411\u043b\u043e\u0433\u0430\"},\"url\":\"https:\/\/scrumtrek.ru\/blog\/author\/editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek","description":"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek","og_description":"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418","og_url":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/","og_site_name":"\u0411\u043b\u043e\u0433 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\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 2025 \u0433\u043e\u0434\u0443 - \u0411\u043b\u043e\u0433 ScrumTrek","isPartOf":{"@id":"https:\/\/scrumtrek.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage"},"image":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1","datePublished":"2025-07-21T14:27:48+00:00","dateModified":"2025-07-22T15:06:45+00:00","author":{"@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/89671466f653c981b922b26abc3aed85"},"description":"AI \u0437\u0430\u043c\u0435\u043d\u0438\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u044b \u0432 2025 \u0433\u043e\u0434\u0443? \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u043e\u0431\u0441\u0443\u0434\u0438\u043c \u0442\u0440\u0435\u043d\u0434\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0428\u0410 \u0438 \u0420\u0424, must have \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0438 5 \u0448\u0430\u0433\u043e\u0432 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432 \u044d\u043f\u043e\u0445\u0443 \u0418\u0418","breadcrumb":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#primaryimage","url":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2025\/07\/1.webp?fit=1200%2C800&ssl=1","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/15841\/prodakt-manager-2025-trendy-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumtrek.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a 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\u0411\u043b\u043e\u0433\u0430","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3b5edccc509c82e35f82db8f9d5359f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3b5edccc509c82e35f82db8f9d5359f?s=96&d=mm&r=g","caption":"\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 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