{"id":3021,"date":"2020-07-09T14:35:30","date_gmt":"2020-07-09T11:35:30","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=3021"},"modified":"2024-02-22T13:24:49","modified_gmt":"2024-02-22T10:24:49","slug":"unit-economics-1","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/3021\/unit-economics-1\/","title":{"rendered":"\u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u201c\u0414\u043b\u044f \u0447\u0430\u0439\u043d\u0438\u043a\u043e\u0432\u201d #1"},"content":{"rendered":"<h2>\u041e\u0442\u043b\u0438\u0447\u0438\u044f \u043e\u0442 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e P&amp;L<\/h2>\n<p>&nbsp;<\/p>\n<p>\u0415\u0441\u043b\u0438 \u043d\u0435 \u0432\u0434\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u043e\u043d\u043a\u043e\u0441\u0442\u0438 \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u044f \u043c\u0435\u0436\u0434\u0443 P&amp;L \u0438 CF, \u0432 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\u043f\u0440\u0435\u0441\u043b\u043e\u0432\u0443\u0442\u0443\u044e EBITDA)<\/em><\/p>\n<p><strong>\u0412\u0410\u0416\u041d\u041e<\/strong>: \u0432\u0441\u0435 \u044d\u0442\u0438 \u0440\u0430\u0441\u0447\u0451\u0442\u044b \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u043d\u044b \u043a \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u044e. \u041c\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u201c\u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u0431\u0438\u0437\u043d\u0435\u0441 \u0434\u0435\u043d\u0435\u0433 \u0438\u043b\u0438 \u043f\u043e\u0442\u0435\u0440\u044f\u043b <strong>\u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/strong> &#8212; \u043c\u0435\u0441\u044f\u0446\/\u043a\u0432\u0430\u0440\u0442\u0430\u043b\/\u0433\u043e\u0434\u201d.<\/p>\n<p>\u042d\u0442\u043e\u0442 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data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-3156\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-1.png?w=600&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-1.png?w=736&amp;ssl=1 736w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-1.png?resize=302%2C82&amp;ssl=1 302w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u041f\u0440\u043e\u0441\u0442\u044b\u043c \u0440\u0443\u0441\u0441\u043a\u0438\u043c \u044f\u0437\u044b\u043a\u043e\u043c \u043e\u043d\u0430 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043d\u0430\u043c, \u0447\u0442\u043e <strong>\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u043c\u0430\u0440\u0436\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u044f \u043f\u043e\u043b\u0443\u0447\u0430\u044e \u0441 \u044d\u0442\u043e\u0433\u043e \u043f\u043b\u0430\u0442\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/strong> (\u0433\u0434\u0435 \u041c\u0430\u0440\u0436\u0430 = \u0412\u044b\u0440\u0443\u0447\u043a\u0430 &#8212; \u0421\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c)<br \/>\n\u0415\u0441\u043b\u0438 \u043e\u043d\u0430 \u043c\u0435\u043d\u044c\u0448\u0435 &#8212; \u0442\u043e \u0432\u043b\u0438\u0432\u0430\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b. \u0415\u0441\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 &#8212; \u0442\u043e \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u0440\u0438 \u201c\u043e\u0442\u0440\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439\u201d \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435, \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u0439 \u0440\u043e\u0441\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b (\u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u043e\u0442 \u043d\u0435\u0435) &#8212; \u043f\u043e\u0432\u043e\u0434 \u0440\u0430\u0441\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c\u0441\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0442\u0430\u043a\u043e\u043c\u0443 \u0436\u0435 \u0432\u0437\u0440\u044b\u0432\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443 \u0443\u0431\u044b\u0442\u043a\u043e\u0432.<br \/>\n\u0412 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u0445 \u0434\u043e\u0445\u043e\u0434\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a:<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-large wp-image-3155\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-2.png?w=640&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-2.png?resize=757%2C185&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-2.png?resize=302%2C74&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-2.png?resize=768%2C188&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/UnitEconomics-0-2.png?w=846&amp;ssl=1 846w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u0412\u0430\u0436\u043d\u043e\u0435 \u043f\u0440\u043e \u0431\u0430\u0437\u043e\u0432\u0443\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u0443<\/p>\n<ul>\n<li><strong>\u041d\u0410 \u041f\u041e\u041b\u042c\u0417\u041e\u0412\u0410\u0422\u0415\u041b\u042f!<\/strong> \u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u043c\u0438 \u201c\u0443\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438\u201d \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 &#8212; \u0443\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 \u0432\u0430\u043b\u0430 (\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0441\u0435\u0433\u043e \u0434\u0435\u043d\u0435\u0433 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438) \u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u201c\u043d\u0430 \u0433\u043e\u043b\u043e\u0432\u0443\u201d, \u0438\u043b\u0438 \u043d\u0430 \u0435\u0434\u0438\u043d\u0438\u0446\u0443 \u0447\u0435\u0433\u043e-\u0442\u043e (\u0432 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 &#8212; \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u0442\u044f\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f).<\/li>\n<\/ul>\n<p>\u0421\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0432\u043e\u0442 \u044d\u0442\u043e \u201c\u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u201d (per Unit) \u0438 \u0434\u0430\u043b\u043e \u044d\u0442\u043e\u0439 \u0444\u043e\u0440\u043c\u0435 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u043c\u044f. \u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u043e \u0440\u0443\u0441\u0441\u043a\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u201c\u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u201d.\u0417\u0430\u0447\u0435\u043c \u0442\u0430\u043a, \u0438 \u043a\u0430\u043a \u043e\u0442 \u0443\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u043d\u043e \u043a \u0432\u0430\u043b\u0443, \u044f \u0434\u0430\u043b\u044c\u0448\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u044e. \u0410 \u043f\u043e\u043a\u0430 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u0435!<\/p>\n<h2>\u041b\u0438\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043e\u0442\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435. \u041a\u043e\u0433\u043e\u0440\u0442\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437<\/h2>\n<p>\u201c\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0430\u044f\u201d \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u0441\u0435 \u043f\u0440\u0438\u0432\u044b\u043a\u043b\u0438, \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\/\u0443\u0431\u044b\u0442\u043e\u043a \u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434. \u042e\u043d\u0438\u0442 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0442\u043e\u0436\u0435 \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u201c\u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434\u201d, \u0438 \u0442\u043e\u0436\u0435 \u0432 \u0446\u0435\u043b\u043e\u043c \u0437\u0430 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u043d\u044b\u0439 (\u043c\u0435\u0441\u044f\u0446\/\u043a\u0432\u0430\u0440\u0442\u0430\u043b\/\u0433\u043e\u0434, \u0438\u043b\u0438 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439, \u043d\u0443\u0436\u043d\u044b\u0439 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0432\u0430\u043c \u0438 \u0432\u0430\u0448\u0435\u043c\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u0443), \u0442\u043e\u043b\u044c\u043a\u043e \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043a \u0433\u043b\u0430\u0432\u043d\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u043c\u0443 \u043b\u0438\u0446\u0443 \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 &#8212; \u044e\u043d\u0438\u0442\u0443.<\/p>\n<ul>\n<li>\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0430\u0440\u0435\u0437\u0430\u0435\u0442 \u043f\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430\u043c \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0438 \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0435\u0439 \u0440\u0430\u0441\u0445\u043e\u0434\u044b<\/li>\n<li>\u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0441\u043e\u0440\u0442\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u201c\u0434\u0430\u0442\u044b \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0430\u201d.<\/li>\n<\/ul>\n<p>\u042d\u0442\u043e \u043a\u0430\u043a \u0434\u0435\u043b\u0438\u0442\u044c \u0432\u0441\u0435\u0445 \u043b\u044e\u0434\u0435\u0439 \u043f\u043e \u0433\u043e\u0434\u0443 \u0440\u043e\u0436\u0434\u0435\u043d\u0438\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440. \u0418\u043b\u0438 \u043f\u043e \u0437\u043d\u0430\u043a\u0430\u043c \u0437\u043e\u0434\u0438\u0430\u043a\u0430.<br \/>\n\u041a\u043e\u0433\u043e\u0440\u0442\u0430 &#8212; \u044d\u0442\u043e \u0432\u0441\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u201c\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u201d \u0441 \u043d\u0430\u0448\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 &#8212; \u043c\u0435\u0441\u044f\u0446\/\u043a\u0432\u0430\u0440\u0442\u0430\u043b\/\u0433\u043e\u0434, \u0438\u043b\u0438 \u0434\u0435\u043d\u044c, \u0438\u043b\u0438 \u043d\u0435\u0434\u0435\u043b\u044e &#8212; \u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0438 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0432 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0435 \u0432\u044b.<br \/>\n\u042d\u0442\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f. \u041d\u043e \u043e\u043d\u0430 &#8212; \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0430\u0441\u044c \u0438\u0437 \u043d\u0430\u0431\u043e\u0440\u0430 \u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0445 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440 \u0432 (\u0432\u0441\u0435 \u044d\u0442\u0438 CTR, CPC, ARPU \u0438 ARPPU \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 LTV, \u043f\u0440\u043e\u0441\u0442\u0438 \u0433\u043e\u0441\u043f\u043e\u0434\u0438) \u0432 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u0439 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n<h2>\u041f\u0440\u0438\u043c\u0435\u0440<\/h2>\n<p>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u0435\u0431\u0435, \u0447\u0442\u043e \u0443 \u043d\u0430\u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442 &#8212; \u043d\u0443, \u0441\u043a\u0430\u0436\u0435\u043c\u2026 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u043e \u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0438. \u0417\u0430 300 \u0440\u0443\u0431\u043b\u0435\u0439 \u0448\u0442\u0443\u043a\u0430. \u0421\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0438\u0437\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u043e \u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0438 &#8212; 200 \u0440\u0443\u0431\u043b\u0435\u0439.<br \/>\nARpPU = 300<br \/>\nCoGS = 200<br \/>\n\u041c\u0430\u0440\u0436\u0438 \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u043e \u0440\u043e\u0436\u0434\u0435\u043d\u0438\u0438 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c 300 &#8212; 200 = 100 \u0440\u0443\u0431\u043b\u0435\u0439<br \/>\n\u0427\u0442\u043e \u0432 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043d\u0430\u043c \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0431\u0430\u0437\u043e\u0432\u043e\u0439 \u0444\u043e\u0440\u043c\u0443\u043b\u044b?<br \/>\n\u0427\u0442\u043e \u0435\u0441\u043b\u0438 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043c\u044b \u0441\u043c\u043e\u0436\u0435\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0446\u0435\u043d\u0435 \u043c\u0435\u043d\u0435\u0435 100 \u0440\u0443\u0431\u043b\u0435\u0439 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f &#8212; \u0442\u043e \u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0435\u0441\u0442\u044c \u0448\u0430\u043d\u0441\u044b \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0430 \u0435\u0441\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 100 \u0440\u0443\u0431\u043b\u0435\u0439 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f &#8212; \u0442\u043e\u0447\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0443\u0431\u044b\u0442\u043e\u043a.<\/p>\n<p>\u0421\u043e\u0433\u043b\u0430\u0441\u0438\u0442\u0435\u0441\u044c, \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430, \u0440\u0430\u0434\u0438 \u043d\u0435\u0435 \u043d\u0435 \u0441\u0442\u043e\u0438\u043b\u043e \u0446\u0435\u043b\u044b\u0439 \u043e\u0433\u043e\u0440\u043e\u0434 \u0433\u043e\u0440\u043e\u0434\u0438\u0442\u044c \u0438 \u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u0435\u0433\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u0442\u044c \u041d\u0430 \u0442\u0430\u043a\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u044d\u0442\u0438\u043c, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043c\u0438\u0440 \u0441\u043b\u043e\u0436\u043d\u0435\u0435, \u0438 \u043b\u044e\u0431\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 &#8212; \u0442\u043e\u0436\u0435.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u043b\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\/\u0431\u0438\u0437\u043d\u0435\u0441, \u0444\u043e\u0440\u043c\u0443\u043b\u0443 \u043d\u0443\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c:<\/p>\n<ol>\n<li>\u041f\u043e\u0434 \u0432\u0430\u0448\u0443 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c (\u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043e\u043d\u0430 \u0431\u0443\u0434\u0435\u0442 \u043e\u0447\u0435\u043d\u044c \u0440\u0430\u0437\u043d\u043e\u0439)<\/li>\n<li>\u041f\u043e\u0434 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u0430\u043c \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0443\u0436\u0435\u043d \u043e\u0442\u0432\u0435\u0442 (\u0434\u0430, \u0432\u043e\u043f\u0440\u043e\u0441\/\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043d\u0430 \u0441\u0442\u043e\u043b\u0435 \u0442\u043e\u0436\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0444\u043e\u0440\u043c\u0443\u043b\u0443)<\/li>\n<\/ol>\n<h2>\u0410 \u043f\u043e\u043a\u0430 \u0447\u0442\u043e \u043f\u043e\u0434\u0432\u0435\u0434\u0435\u043c \u0438\u0442\u043e\u0433 \u0432\u0432\u043e\u0434\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u0438:<\/h2>\n<ul>\n<li>\u042e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 &#8212; \u044d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u0437\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (unit-a)<\/li>\n<li>\u041e\u043d\u0430 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a \u043d\u0430\u043c \u043f\u0440\u0438\u0448\u043b\u0438 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 (\u043a\u043e\u0433\u043e\u0440\u0442\u0443)<\/li>\n<li>\u0421\u0430\u043c\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 &#8212; \u043e \u0446\u0435\u043b\u0435\u0441\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0441\u0442\u0438 \u0432\u043b\u0438\u0432\u0430\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0433 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (\u043f\u043e\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u043b\u0438 \u043d\u0430\u0448\u0430 \u043c\u0430\u0440\u0436\u0430 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f)<\/li>\n<li>\u042d\u0442\u043e \u043d\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u042e\u043d\u0438\u0442, \u043d\u043e \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0444\u043e\u0440\u043c\u0443\u043b\u0443 \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u043b\u043e\u0436\u043d\u044f\u0442\u044c \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/li>\n<\/ul>\n<p>\u041a\u0430\u043a \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c &#8212; \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0447\u0430\u0441\u0442\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0430\u043c\u0430\u044f \u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u201c\u0427\u0442\u043e \u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e &#8212; \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0438\u043b\u0438 \u0443\u0431\u044b\u0442\u043e\u043a &#8212; \u043a\u043e\u0433\u0434\u0430 \u0432\u043b\u0438\u0432\u0430\u044e \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443?\u201d<\/p>\n","protected":false},"author":211,"featured_media":3147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[26,54,15,51,41],"post_glossaries":[],"post_authors":[85],"class_list":["post-3021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-agility","tag-okr","tag-okr-tools","tag-budgeting","tag-product-owner","tag-finance","post_authors-valentina-korichina"],"trainings":[{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2023\/08\/tg_st-smaill.jpg","date":"","title":"\u0421\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e ScrumTrek \u0432 Telegram","link":"https:\/\/agils.ru\/tg_st-blog"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2024\/02\/okademy-po-jpeg-e1708596932649.webp","date":"","title":"\u041a\u0443\u0440\u0441 Product Owner I (\u0448\u043a\u043e\u043b\u0430 OKademy)","link":"https:\/\/scrumtrek.ru\/product\/117\/kurs-product-owner-i-shkola-okademy\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/09\/okr_practitioner_badge.png","date":"","title":"\u0417\u0430\u043f\u0443\u0441\u043a OKR \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","link":"https:\/\/scrumtrek.ru\/product\/171\/zapusk-okr\/"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/morning-brew-irJMm9UXmbU-unsplash-1-scaled.jpg","author_name":"\u0412\u0430\u043b\u0435\u043d\u0442\u0438\u043d\u0430 \u041a\u043e\u0440\u0438\u0447\u0438\u043d\u0430","tags_items":[{"term_id":26,"name":"OKR","slug":"okr","term_group":0,"term_taxonomy_id":26,"taxonomy":"post_tag","description":"\u041a\u0430\u043a \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434 Objectives &amp; Key Results, 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