{"id":3214,"date":"2020-07-22T20:30:49","date_gmt":"2020-07-22T17:30:49","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=3214"},"modified":"2025-09-17T13:55:31","modified_gmt":"2025-09-17T10:55:31","slug":"customer-journey-map-guide","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/3214\/customer-journey-map-guide\/","title":{"rendered":"Customer Journey Map (CJM) \u2013 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043f\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044e"},"content":{"rendered":"\n<p><b>\u2192 \u0410\u0443\u0434\u0438\u043e-\u0432\u0435\u0440\u0441\u0438\u044e \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0441\u043b\u0443\u0448\u0430\u0442\u044c \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0435 <a class=\"link__underlined\" href=\"https:\/\/youtu.be\/amQCsWvq5Gw\" target=\"_blank\" rel=\"noopener\">Listen IT<\/a><\/b><\/p>\n\n\n\n<p>Customer Journey Map (CJM, \u043a\u0430\u0440\u0442\u0430 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u2014 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f Customer Journey Map?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u043d\u0438\u0448\u0438 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 AAARRR<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e <a href=\"https:\/\/scrumtrek.ru\/blog\/?p=3498&amp;preview=true\">USM<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u041a\u0430\u043a \u0434\u043b\u044f \u044d\u0442\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 <strong>\u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c<\/strong> \u0443\u0436\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0439 CJM \u2014 \u044d\u0442\u043e \u0442\u0435\u043c\u0430 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f (\u043c\u044b \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u043c \u043d\u0430 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435 ?). \u0412 \u044d\u0442\u043e\u0439 \u0436\u0435 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043b\u0438\u0448\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 <strong>\u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f<\/strong> \u043a\u0430\u0440\u0442\u044b CJM.<\/p>\n\n\n<div class=\"lazyblock-wide-pic-Z3CYSb wp-block-lazyblock-wide-pic\"><style>\n.bq-2 {\n  border: none;\n  padding: 0 0 6px 0;\n  margin: 6px 10px 26px;\n  font-size: 16px;\n  position: relative;\n}\n.bq-2 p {\n  padding: 5px 10px 5px 216px;\n  margin: 0;\n}\n\n.bq-2 p cite {\n    display: block;\n    font-size: 12px;\n    color: #333;\/* \u0431\u044b\u043b\u043e #337ab7; *\/\n    font-style: normal;\n    font-weight: bold;\n}\n\n.bq-2 img {\n    top: 26px;\n    position: absolute;\n    left: 0;\n}\n\n@media screen and (max-width: 800px) {\n  .bq-2 p {\n      padding-left: 6px;\n    }\n}\n@media screen and (max-width: 1100px) {\n  .bq-2 img {\n    visibility: hidden;\n    display: none;\n  }\n  .bq-2 p {\n    padding-left: 6px; \n  }\n}\n<\/style>\n<blockquote class=\"bq-2\">\n  <p>\n    <a href=https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/?utm_source=blog&amp;utm_medium=referral&amp;utm_group=product-management&amp;utm_content=3214&amp;utm_campaign=LPM--blog-CJMguide_start\n      target=\"_blank\"\n      rel=\"noopener noreferrer\">\n      <img src=https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/APO_large1.png?fit=638%2C376&amp;ssl=1\n        alt=\"\u041f\u043e\u043c\u0438\u043c\u043e CJM, \u0432 \u044d\u0442\u043e\u043c \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0433\u043b\u0443\u0431\u0438\u043d\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, User Story \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0439, Vision \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, Unit-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0438 \u0434\u0440. \u0442\u0435\u043c\u044b\"\n        width=\"200\">\n      <br>\n      <b>\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u041a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441 \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f<\/b>\n    <\/a>\n  <\/p>\n  <p><cite>\u041e\u043d\u043b\u0430\u0439\u043d-\u0438\u043d\u0442\u0435\u043d\u0441\u0438\u0432<\/cite><\/p>\n  <p style=\"font-size: 12px;\">\u041f\u043e\u043c\u0438\u043c\u043e CJM, \u0432 \u044d\u0442\u043e\u043c \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0433\u043b\u0443\u0431\u0438\u043d\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, User Story \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0440\u0438\u0439, Vision \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, Unit-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u0438 \u0434\u0440. \u0442\u0435\u043c\u044b<\/p>\n<\/blockquote><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c CJM?<\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043a\u0430\u0440\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438: \u0441\u0442\u0438\u043a\u0435\u0440\u044b \u0438\u043b\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u0440\u043e\u0434\u0435 Miro \u0438\u043b\u0438 Mural<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u0435\u043d\u0442 \u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b<\/li>\n\n\n\n<li>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c<\/li>\n\n\n\n<li>1-2 \u0447\u0430\u0441\u0430<\/li>\n<\/ul>\n\n\n\n<p>\u0412\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c.<\/p>\n\n\n\n<p>CJM \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043f\u043e \u0448\u0430\u0433\u0430\u043c:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430\u0437\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u044c \u0438\u043b\u0438 \u0437\u0430\u0434\u0430\u0447\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d \u0440\u0435\u0448\u0438\u043b \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u043c\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0441\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043d\u0430\u0437\u0432\u0430\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0441\u043b\u0443\u0436\u0438\u043b \u043f\u0440\u0438\u0447\u0438\u043d\u043e\u0439 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0446\u0435\u043b\u0438 \u0438\u043b\u0438 \u0437\u0430\u0434\u0430\u0447\u0438.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0441\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u044d\u0442\u0430\u043f\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043a\u0430\u043a \u043e\u043d \u0448\u0435\u043b \u043a \u044d\u0442\u043e\u0439 \u0446\u0435\u043b\u0438.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"276\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?resize=640%2C276&#038;ssl=1\" alt=\"\" class=\"wp-image-3239\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?resize=757%2C326&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?resize=302%2C130&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?resize=768%2C331&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?resize=1536%2C662&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?w=1916&amp;ssl=1 1916w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0448\u0430\u0433 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u044d\u043c\u043e\u0446\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u043b: \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u043e \u0438\u043b\u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e. \u0410 \u0442\u0430\u043a\u0436\u0435 \u0443\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u0440\u0438\u0447\u0438\u043d\u0443 \u0442\u0430\u043a\u043e\u0439 \u0440\u0435\u0430\u043a\u0446\u0438\u0438<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"508\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?resize=628%2C508&#038;ssl=1\" alt=\"\" class=\"wp-image-3240\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?resize=628%2C508&amp;ssl=1 628w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?resize=213%2C172&amp;ssl=1 213w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?resize=768%2C622&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?resize=1536%2C1243&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?w=1962&amp;ssl=1 1962w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.13.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/figure><\/div>\n\n\n<p>\u041d\u0430 \u044d\u0442\u043e\u043c \u201c\u0431\u0430\u0437\u043e\u0432\u044b\u0439\u201d \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d. \u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0446\u0435\u043b\u0438 \u043d\u0430\u0448\u0435\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043e\u0431\u043e\u0433\u0430\u0442\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u043a \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0432 \u0436\u0438\u0437\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/li>\n\n\n\n<li>\u041a\u0430\u043a \u043f\u0440\u043e\u0431\u043e\u0432\u0430\u043b \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440<\/li>\n\n\n\n<li>\u041a\u0430\u043a \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u043b \u043a\u0430\u0436\u0434\u044b\u0439 \u0448\u0430\u0433 (\u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u043a\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430)<\/li>\n\n\n\n<li>\u041a\u0430\u043a \u043a\u043b\u0438\u0435\u043d\u0442 \u0440\u0435\u0448\u0430\u043b \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b\/\u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0448\u0430\u0433\u0430\u0445 \u043f\u0440\u0438 \u0438\u0445 \u043d\u0430\u043b\u0438\u0447\u0438\u0438<\/li>\n\n\n\n<li>\u0412\u043c\u0435\u0441\u0442\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u0438\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043d\u0430\u043a\u0438\u0434\u0430\u0442\u044c \u0438\u0434\u0435\u0439 \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043d\u0430 \u043f\u0443\u0442\u0438 \u043a \u0446\u0435\u043b\u0438<\/li>\n<\/ul>\n\n\n<div class=\"lazyblock-wide-pic-Z2exwK6 wp-block-lazyblock-wide-pic\"><style>\n.bq-2 {\n  border: none;\n  padding: 0 0 6px 0;\n  margin: 6px 10px 26px;\n  font-size: 16px;\n  position: relative;\n}\n.bq-2 p {\n  padding: 5px 10px 5px 216px;\n  margin: 0;\n}\n\n.bq-2 p cite {\n    display: block;\n    font-size: 12px;\n    color: #333;\/* \u0431\u044b\u043b\u043e #337ab7; *\/\n    font-style: normal;\n    font-weight: bold;\n}\n\n.bq-2 img {\n    top: 26px;\n    position: absolute;\n    left: 0;\n}\n\n@media screen and (max-width: 800px) {\n  .bq-2 p {\n      padding-left: 6px;\n    }\n}\n@media screen and (max-width: 1100px) {\n  .bq-2 img {\n    visibility: hidden;\n    display: none;\n  }\n  .bq-2 p {\n    padding-left: 6px; \n  }\n}\n<\/style>\n<blockquote class=\"bq-2\">\n  <p>\n    <a href=https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/?utm_source=blog&amp;utm_medium=referral&amp;utm_group=product-management&amp;utm_content=3214&amp;utm_campaign=LPM--blog-CJMguide_middle#free\n      target=\"_blank\"\n      rel=\"noopener noreferrer\">\n      <img src=https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/03\/Banner-50-instrumentov.jpeg?fit=638%2C376&amp;ssl=1\n        alt=\"\u0422\u0435\u043c\u044b: \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u043c\u0435\u0442\u0440\u0438\u043a\u0438.\"\n        width=\"200\">\n      <br>\n      <b>\u0415\u0449\u0435 50 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/b>\n    <\/a>\n  <\/p>\n  <p><cite>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432, \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e 7 \u0442\u0435\u043c\u0430\u043c<\/cite><\/p>\n  <p style=\"font-size: 12px;\">\u0422\u0435\u043c\u044b: \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u043c\u0435\u0442\u0440\u0438\u043a\u0438.<\/p>\n<\/blockquote><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f CJM<\/h2>\n\n\n\n<p>\u0420\u0430\u0437\u0443\u043c\u0435\u0435\u0442\u0441\u044f, \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 CJM \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f \u043e\u0442 \u0443\u0447\u0435\u0431\u043d\u044b\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432. \u041a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043e\u043d\u0438 \u0434\u043b\u0438\u043d\u043d\u0435\u0435 \u0438 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435. \u0412 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430 \u0442\u0430\u043a\u0438\u0445 \u201c\u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0439\u201d, \u043f\u0435\u0440\u0435\u0442\u0435\u043a\u0430\u044e\u0449\u0438\u0445 \u0438\u0437 \u043e\u0434\u043d\u043e\u0433\u043e \u0432 \u0434\u0440\u0443\u0433\u043e\u0435.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"238\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy.jpg?resize=640%2C238&#038;ssl=1\" alt=\"\" class=\"wp-image-3219\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?resize=757%2C282&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?resize=302%2C112&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?resize=768%2C286&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?resize=1536%2C571&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?resize=2048%2C762&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/CJM-copy-scaled.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u042d\u0442\u043e CJM, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u043e\u043d\u0431\u043e\u0440\u0434\u0438\u043d\u0433 \u043d\u043e\u0432\u043e\u0433\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043e\u0444\u0444\u0435\u0440\u0430, \u043f\u043e\u0434\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0430, \u0437\u043d\u0430\u043a\u043e\u043c\u0441\u0442\u0432\u043e \u0441 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u043c \u0438 \u0442.\u0434.<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0447\u0430\u0441\u0442\u044c \u044d\u0442\u043e\u0433\u043e CJM \u2014 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0430 \u2014 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"234\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=640%2C234&#038;ssl=1\" alt=\"\" class=\"wp-image-3218\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=757%2C277&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=302%2C111&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?resize=2048%2C750&amp;ssl=1 2048w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-21-at-17.42.24.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"273\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?resize=640%2C273&#038;ssl=1\" alt=\"\" class=\"wp-image-3241\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?resize=757%2C323&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?resize=302%2C129&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?resize=768%2C328&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?resize=1536%2C655&amp;ssl=1 1536w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?w=1692&amp;ssl=1 1692w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.19.26.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u041a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 \u044d\u0442\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0441\u0441\u0442\u0440\u043e\u0438\u043b\u043e \u043d\u0435\u043a\u0440\u0430\u0441\u0438\u0432\u043e\u0435 \u0444\u043e\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0435, \u0447\u0435\u043c \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043f\u043e \u0442\u0440\u0443\u0434\u043e\u0432\u043e\u043c\u0443 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0443. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0441 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0435\u0439 \u043f\u0440\u0435\u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e \u0441\u0435\u0439 \u0434\u0435\u043d\u044c \u2014 \u0434\u0435\u0432\u0443\u0448\u043a\u0430 \u043f\u0440\u044f\u0447\u0435\u0442 \u0441\u0432\u043e\u0439 \u043f\u0440\u043e\u043f\u0443\u0441\u043a \u043e\u0442 \u0447\u0443\u0436\u0438\u0445 \u0433\u043b\u0430\u0437, \u043a\u0430\u043a \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044e \u0432 \u043f\u0430\u0441\u043f\u043e\u0440\u0442\u0435. \u041d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043c\u0435\u043b\u043e\u0447\u044c, \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u043f\u043e\u0440\u0442\u0438\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0438 \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u0447\u0435\u0440\u0435\u0437 \u0442\u0443\u0440\u043d\u0438\u043a\u0435\u0442.<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043a\u0430\u0440\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0435\u0433\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435\u043c. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u043c \u043e\u043f\u044b\u0442\u043e\u043c:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0423\u0441\u0442\u0440\u0430\u043d\u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u0440\u043e\u0441\u0430\u0434\u043a\u0438<\/li>\n\n\n\n<li>\u0417\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u0439 \u043d\u0430 \u043f\u0438\u043a\u0435 \u044d\u043c\u043e\u0446\u0438\u0439<\/li>\n\n\n\n<li>\u0423\u0434\u0438\u0432\u0438 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0435<\/li>\n\n\n\n<li>\u0421\u043e\u043a\u0440\u0430\u0449\u0430\u0439 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0448\u0430\u0433\u043e\u0432<\/li>\n\n\n\n<li>\u0420\u0430\u0441\u0448\u0438\u0440\u044f\u0439 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0448\u0430\u0433\u043e\u0432 \u0441\u043b\u0435\u0432\u0430 \u0438 \u0441\u043f\u0440\u0430\u0432\u0430 (\u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0439 \u043f\u0443\u0442\u044c)<\/li>\n<\/ol>\n\n\n\n<p>\u041c\u044b \u0443\u0447\u0438\u043c \u0441\u0442\u0440\u043e\u0438\u0442\u044c Customer Journey Map \u043d\u0430 \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435 \u00ab\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441 \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f\u00bb.<\/p>\n\n\n<div class=\"lazyblock-yellow-button-Z1svXXY wp-block-lazyblock-yellow-button\"><a href=https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/?utm_source=blog&amp;utm_medium=referral&amp;utm_group=product-management&amp;utm_content=3214&amp;utm_campaign=LPM--blog-CJMguide_end\n  target=\"_blank\"\n  style=\"width: 220px\"\n  class=\"yellow-btn\">\u0423\u0437\u043d\u0430\u0442\u044c \u043e \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435<\/a>\n<style>\n.yellow-btn {\n    color: #000!important;\n    background-color: #ffd851;\n    padding: 13px 44px;\n    font-size: 13px;\n    font-weight: 700;\n    line-height: 17px;\n    border: 0!important;\n    cursor: pointer;\n    display: inline-block;\n    outline: 0!important;\n    text-decoration: none!important;\n    text-align: center;\n    max-width: 265px;\n}\n.yellow-btn:hover, .yellow-btn:active, .yellow-btn:focus {\n    background-color: rgba(255,216,81,.65);\n    color: #23527c!important;\n}\n<\/style><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>P.S.: <a href=\"https:\/\/scrumtrek.ru\/blog\/tag\/product-tools\/\">\u0421\u0435\u0440\u0438\u044e \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/a> \u0420\u043e\u043c\u0430\u043d \u0411\u0430\u0440\u0430\u043d\u043e\u0432 \u0438 \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432 \u043f\u0438\u0448\u0443\u0442, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0442\u0435\u0445\u043d\u0438\u043a\u0443 pair writing.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435\u0441\u044c \u043a <a href=\"https:\/\/dtrek.ru\/prodsta_inv\">Telegram-\u043a\u0430\u043d\u0430\u043b\u0443<\/a>, \u0433\u0434\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CJM \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435: \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u0430\u0440\u0442\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438? \u041f\u0435\u0440\u0432\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u0438\u0437 <a class=\"link__underlined\" href=\"https:\/\/scrumtrek.ru\/blog\/tag\/product-tools\/\">\u0441\u0435\u0440\u0438\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0439<\/a> \u043f\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0435 \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u0436\u0438\u0437\u043d\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n","protected":false},"author":24,"featured_media":3239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[51,263,40],"post_glossaries":[],"post_authors":[75,76],"class_list":["post-3214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-product-owner","tag-product-tools","tag-product-management","post_authors-dmitriy-kustov","post_authors-roman-baranov"],"trainings":{"0":{"image":"\/blog\/wp-content\/uploads\/2021\/12\/50-instrumentov.png","date":"","title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432","link":"https:\/\/scrumtrek.ru\/a\/product-owner-cusdev-pdf\/"},"1":{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/APO_large.png","date":"","title":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441","link":"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/"},"3":{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/EPO_large.png","date":"","title":"Enterprise Product Owner","link":"https:\/\/scrumtrek.ru\/product\/162\/prodvinutiy-kurs-dlya-product-manager\/"}},"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/07\/Screenshot-2020-07-22-at-11.18.53.png","author_name":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","tags_items":[{"term_id":51,"name":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","slug":"product-owner","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"\u041a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 Product Owner (Agile Product Manager), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 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