{"id":3326,"date":"2020-08-03T11:28:53","date_gmt":"2020-08-03T08:28:53","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=3326"},"modified":"2024-09-24T15:46:01","modified_gmt":"2024-09-24T12:46:01","slug":"impact-mapping-guide","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/3326\/impact-mapping-guide\/","title":{"rendered":"Impact Mapping \u2014 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044f \u043f\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044e"},"content":{"rendered":"\n<p><b>\u2192 \u0410\u0443\u0434\u0438\u043e-\u0432\u0435\u0440\u0441\u0438\u044e \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0441\u043b\u0443\u0448\u0430\u0442\u044c \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u0435 <a class=\"link__underlined\" rel=\"noopener\" href=\"https:\/\/youtu.be\/qdYaxUR_Qr4\" target=\"_blank\">Listen IT<\/a><\/b><\/p>\n\n\n\n<p>Impact Mapping \u2014 \u044d\u0442\u043e \u043c\u043e\u0449\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0434\u043b\u044f \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0446\u0435\u043b\u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u0437\u043c\u0443 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u0435\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0446.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f Impact Mapping?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u043b\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u044d\u043a\u043b\u043e\u0433\u0430<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0440\u0438\u0441\u043a\u043e\u0432<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u043e\u0432 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0446<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a \u0441\u0442\u0440\u043e\u0438\u0442\u044c Impact Map?<\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043a\u0430\u0440\u0442\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044f (IM) \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438: \u0441\u0442\u0438\u043a\u0435\u0440\u044b \u0438\u043b\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432\u0440\u043e\u0434\u0435 Miro \u0438\u043b\u0438 Mural<\/li>\n\n\n\n<li>\u0417\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u0446\u0430: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u0438 \u0442.\u0434.<\/li>\n\n\n\n<li>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438<\/li>\n\n\n\n<li>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c<\/li>\n\n\n\n<li>1-2 \u0447\u0430\u0441\u0430<\/li>\n<\/ul>\n\n\n\n<p>\u0412\u0441\u044f \u043a\u0430\u0440\u0442\u0430 \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u0446\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043e\u0441\u0442\u0438\u0447\u044c. \u0412\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 &#8212; \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043d\u0430 \u0447\u0435\u0442\u044b\u0440\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u0430: \u0417\u0430\u0447\u0435\u043c? \u041a\u0442\u043e? \u041a\u0430\u043a? \u0427\u0442\u043e?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?resize=640%2C331&#038;ssl=1\" alt=\"\" class=\"wp-image-3357\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?resize=757%2C392&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?resize=302%2C156&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?w=1502&amp;ssl=1 1502w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/0909090.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-wide-pic-nNuji wp-block-lazyblock-wide-pic\"><style>\n.bq-2 {\n  border: none;\n  padding: 0 0 6px 0;\n  margin: 6px 10px 26px;\n  font-size: 16px;\n  position: relative;\n}\n.bq-2 p {\n  padding: 5px 10px 5px 216px;\n  margin: 0;\n}\n\n.bq-2 p cite {\n    display: block;\n    font-size: 12px;\n    color: #333;\/* \u0431\u044b\u043b\u043e #337ab7; *\/\n    font-style: normal;\n    font-weight: bold;\n}\n\n.bq-2 img {\n    top: 26px;\n    position: absolute;\n    left: 0;\n}\n\n@media screen and (max-width: 800px) {\n  .bq-2 p {\n      padding-left: 6px;\n    }\n}\n@media screen and (max-width: 1100px) {\n  .bq-2 img {\n    visibility: hidden;\n    display: none;\n  }\n  .bq-2 p {\n    padding-left: 6px; \n  }\n}\n<\/style>\n<blockquote class=\"bq-2\">\n  <p>\n    <a href=https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/?utm_source=blog&amp;utm_medium=referral&amp;utm_group=product-management&amp;utm_content=3326&amp;utm_campaign=LPM--blog-IMguide_middle#free\n      target=\"_blank\"\n      rel=\"noopener noreferrer\">\n      <img src=https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/03\/Banner-50-instrumentov.jpeg?fit=638%2C376&amp;ssl=1\n        alt=\"\u0422\u0435\u043c\u044b: \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u043c\u0435\u0442\u0440\u0438\u043a\u0438.\"\n        width=\"200\">\n      <br>\n      <b>\u0415\u0449\u0435 50 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/b>\n    <\/a>\n  <\/p>\n  <p><cite>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432, \u0441\u0433\u0440\u0443\u043f\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e 7 \u0442\u0435\u043c\u0430\u043c<\/cite><\/p>\n  <p style=\"font-size: 12px;\">\u0422\u0435\u043c\u044b: \u0430\u043d\u0430\u043b\u0438\u0437 \u0440\u044b\u043d\u043a\u0430, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f, \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c, \u043c\u0435\u0442\u0440\u0438\u043a\u0438.<\/p>\n<\/blockquote><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f Impact Mapping<\/h2>\n\n\n\n<p>\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 YoTask \u2014 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f &#171;\u0441\u043f\u0438\u0441\u043a\u0430&#187; (\u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0435\u0440\u043c\u0438\u043d, \u0441\u0432\u043e\u0435\u043e\u0431\u0440\u0430\u0437\u043d\u0430\u044f CRM \u0432 \u043c\u0438\u0440\u0435 \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430), \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0439 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u0435\u0442\u0438.<\/p>\n\n\n\n<p>\u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u0442\u0440\u043e\u0438\u043c \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u0443\u044e \u0432\u0435\u0442\u043a\u0443 \u043e\u0442\u0432\u0435\u0442\u043e\u0432 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u044b. \u041d\u0435 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u0439\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u201c\u0447\u0442\u043e\u201d, \u0437\u0430\u0434\u0430\u0447\u0430 \u0443\u043f\u0440\u0430\u0436\u043d\u0435\u043d\u0438\u044f &#8212; \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043a\u0430\u0440\u0442\u0443, \u0430 \u043d\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u043d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?resize=640%2C331&#038;ssl=1\" alt=\"\" class=\"wp-image-3350\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?resize=757%2C392&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?resize=302%2C156&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?w=1502&amp;ssl=1 1502w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/44444.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0414\u0430\u043b\u0435\u0435 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u043c \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043e\u0442\u0440\u043e\u0441\u0442\u043a\u0438 \u043f\u0435\u0440\u0432\u043e\u0439 \u0432\u0435\u0442\u043a\u0438:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?resize=640%2C331&#038;ssl=1\" alt=\"\" class=\"wp-image-3351\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?resize=757%2C392&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?resize=302%2C156&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?w=1502&amp;ssl=1 1502w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/555555.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p><br>\u041f\u043e\u0441\u043b\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u043c \u043a \u0434\u0440\u0443\u0433\u0438\u043c \u0432\u0435\u0442\u043a\u0430\u043c (\u041a\u0442\u043e?) \u0438 \u0434\u0435\u043b\u0430\u0435\u043c \u043f\u043e \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0438:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?resize=640%2C331&#038;ssl=1\" alt=\"\" class=\"wp-image-3348\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?resize=757%2C392&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?resize=302%2C156&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?w=1502&amp;ssl=1 1502w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0412 \u0434\u0430\u043d\u043d\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 Impact map \u0441\u0442\u0440\u043e\u0438\u043b\u0441\u044f \u0441 \u043a\u0430\u0436\u0434\u044b\u043c (\u041a\u0442\u043e?) \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e, \u0434\u043b\u044f \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0446.<\/p>\n\n\n\n<p>\u041f\u043e \u0438\u0442\u043e\u0433\u0443 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438: \u0446\u0435\u043b\u044c, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0435\u0434\u0443\u0442 \u043a \u0446\u0435\u043b\u0438 \u0438 \u0437\u0430\u0434\u0430\u0447\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.<\/p>\n\n\n\n<p>\u041a\u0441\u0442\u0430\u0442\u0438, \u0432\u043e\u043f\u0440\u0435\u043a\u0438 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u043e\u043c\u0443 \u0437\u0430\u0431\u043b\u0443\u0436\u0434\u0435\u043d\u0438\u044e, \u0447\u0442\u043e\u0431\u044b \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u044d\u043a\u043b\u043e\u0433 \u0438\u0437 \u043a\u0430\u0440\u0442\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044f, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u0437\u044f\u0442\u044c \u043d\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u0443\u044e \u043a\u043e\u043b\u043e\u043d\u043a\u0443 \u201c\u0417\u0430\u0434\u0430\u0447\u0438\u201d, \u0430 \u043a\u043e\u043b\u043e\u043d\u043a\u0438 \u201c\u041a\u0442\u043e?\u201d \u0438 \u201c\u041a\u0430\u043a?\u201d \u2014 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0440\u0430\u0437\u0443\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 <a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/3364\/user-story-instruktsiya-po-primeneniyu\/\">\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"331\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?resize=640%2C331&#038;ssl=1\" alt=\"\" class=\"wp-image-3352\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?resize=757%2C392&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?resize=302%2C156&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?w=1502&amp;ssl=1 1502w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/666666.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<p>\u0411\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u043a\u043d\u0438\u0433\u0435: <a href=\"https:\/\/www.litres.ru\/goyko-adzhich\/impact-mapping-kak-povysit-effektivnost-programmnyh-produktov-i-proektov-po-ih-razrabotke\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search_dsa_ohvat_f%7C2087774395&amp;utm_term=&amp;utm_content=375733693660%7Bphrase_id%7D_%7Bsource%7D_%7Bsource_type%7D_%7Bregion_name%7D_9047028&amp;param_2=987239&amp;gclid=CjwKCAjw0_T4BRBlEiwAwoEiAbtHuB0-9Hn7v1pJNq8lzZdcW-HD3gGbM4guc3EDr-VZw32_h0UyihoCjT4QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Impact mapping: \u041a\u0430\u043a \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u043f\u043e \u0438\u0445 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435. <\/a><\/p>\n\n\n<div class=\"lazyblock-yellow-button-OYwzS wp-block-lazyblock-yellow-button\"><a href=https:\/\/scrumtrek.ru\/product\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/?utm_source=blog&amp;utm_medium=referral&amp;utm_group=product-management&amp;utm_content=3326&amp;utm_campaign=LPM--blog-IMguide_end\n  target=\"_blank\"\n  style=\"width: 220px\"\n  class=\"yellow-btn\">\u0423\u0437\u043d\u0430\u0442\u044c \u043e \u0442\u0440\u0435\u043d\u0438\u043d\u0433\u0435<\/a>\n<style>\n.yellow-btn {\n    color: #000!important;\n    background-color: #ffd851;\n    padding: 13px 44px;\n    font-size: 13px;\n    font-weight: 700;\n    line-height: 17px;\n    border: 0!important;\n    cursor: pointer;\n    display: inline-block;\n    outline: 0!important;\n    text-decoration: none!important;\n    text-align: center;\n    max-width: 265px;\n}\n.yellow-btn:hover, .yellow-btn:active, .yellow-btn:focus {\n    background-color: rgba(255,216,81,.65);\n    color: #23527c!important;\n}\n<\/style><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>P.S.: <a href=\"https:\/\/scrumtrek.ru\/blog\/tag\/product-tools\/\">\u0421\u0435\u0440\u0438\u044e \u0441\u0442\u0430\u0442\u0435\u0439 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/a> \u0420\u043e\u043c\u0430\u043d \u0411\u0430\u0440\u0430\u043d\u043e\u0432 \u0438 \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432 \u043f\u0438\u0448\u0443\u0442, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0442\u0435\u0445\u043d\u0438\u043a\u0443 pair writing.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435\u0441\u044c \u043a <a href=\"https:\/\/dtrek.ru\/prodsta_inv\">Telegram-\u043a\u0430\u043d\u0430\u043b\u0443<\/a>, \u0433\u0434\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438 \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0440\u0442\u0443 \u0432\u043b\u0438\u044f\u043d\u0438\u044f (Impact Map)? \u0412\u0442\u043e\u0440\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f \u0438\u0437 <a class=\"link__underlined\" href=\"https:\/\/scrumtrek.ru\/blog\/tag\/product-tools\/\">\u0441\u0435\u0440\u0438\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0439<\/a> \u043f\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0435 \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u0436\u0438\u0437\u043d\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n","protected":false},"author":24,"featured_media":3348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[51,263,40],"post_glossaries":[],"post_authors":[75,76],"class_list":["post-3326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-product-owner","tag-product-tools","tag-product-management","post_authors-dmitriy-kustov","post_authors-roman-baranov"],"trainings":[{"image":"\/blog\/wp-content\/uploads\/2021\/12\/50-instrumentov.png","date":"","title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432","link":"https:\/\/scrumtrek.ru\/a\/product-owner-cusdev-pdf\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/APO_large.png","date":"","title":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441","link":"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/banner-1.jpg","date":"","title":"\u041e\u0440\u0433\u0434\u0438\u0437\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","link":"https:\/\/scrumtrek.ru\/product\/235\/orgdizayn-produktovoy-kompanii\/"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/08\/2222222.jpg","author_name":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","tags_items":[{"term_id":51,"name":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","slug":"product-owner","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"\u041a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 Product Owner (Agile Product Manager), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.","parent":0,"count":28,"filter":"raw"},{"term_id":263,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b","slug":"product-tools","term_group":0,"term_taxonomy_id":263,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":40,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442","slug":"product-management","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 Agile: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, 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