{"id":4131,"date":"2020-11-23T13:28:19","date_gmt":"2020-11-23T10:28:19","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=4131"},"modified":"2021-05-09T12:10:54","modified_gmt":"2021-05-09T09:10:54","slug":"product-goal","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/","title":{"rendered":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal)"},"content":{"rendered":"

\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u2014 \u044d\u0442\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u044b. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u044d\u0442\u043e\u0439 \u0446\u0435\u043b\u0438 (\u0438\u043b\u0438 \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u043d\u0435\u0435), \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0438\u0442\u044c \u043a \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439.<\/p>\n

\"\u0421\u0438\u043c\u0432\u043e\u043b\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0423 \u043d\u0435\u0433\u043e \u0435\u0441\u0442\u044c \u0447\u0435\u0442\u043a\u0438\u0435 \u0433\u0440\u0430\u043d\u0438\u0446\u044b, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u0446\u0430, \u0447\u0435\u0442\u043a\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u044b. \u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0443\u0441\u043b\u0443\u0433\u043e\u0439, \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438\u043b\u0438 \u0447\u0435\u043c-\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u043c.
\n\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e Scrum 2020<\/cite><\/p>\n

\u201d<\/span><\/p>\n<\/blockquote>\n

\u0421\u043c. \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0435 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435: \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442<\/a>.<\/p>\n

\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0439 \u0446\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u043e\u0439 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u043d\u0435\u043d\u0443\u0436\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0438\u043a\u0430\u043a \u043d\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u0430 \u0441 \u0426\u0435\u043b\u044c\u044e \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n

\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u0411\u044d\u043a\u043b\u043e\u0433\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a> \u0438 \u0438\u0433\u0440\u0430\u0435\u0442 \u0432 \u043d\u0435\u043c \u0440\u043e\u043b\u044c \u0441ommitment’\u0430 (\u0432 \u0440\u0443\u0441\u0441\u043a\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438 Scrum Guide \u0442\u0435\u0440\u043c\u0438\u043d \u0441ommitment \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043d \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u043c \u0441\u043b\u043e\u0432\u043e\u043c \u00ab\u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u00bb). Commitment \u0435\u0441\u0442\u044c \u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0438\u0437 \u0442\u0440\u0435\u0445 \u0430\u0440\u0442\u0435\u0444\u0430\u043a\u0442\u043e\u0432 \u0421\u043a\u0440\u0430\u043c\u0430 \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0441\u0442\u0438 \u0430\u0440\u0442\u0435\u0444\u0430\u043a\u0442\u0430 \u0438 \u043b\u0443\u0447\u0448\u0435\u043c\u0443 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044e \u043c\u0435\u0436\u0434\u0443 \u0430\u0440\u0442\u0435\u0444\u0430\u043a\u0442\u043e\u043c \u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u043e\u0439 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u044b.<\/p><\/blockquote>\n

\u0410 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u0411\u044d\u043a\u043b\u043e\u0433\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0443\u0436\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c: \u00ab\u0447\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u00bb \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u0426\u0435\u043b\u0438 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0439 \u0446\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u043e\u0439 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b. \u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u0411\u044d\u043a\u043b\u043e\u0433\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0438\u0433\u0440\u0430\u0435\u0442 \u0432 \u043d\u0435\u043c \u0440\u043e\u043b\u044c \u0441ommitment’\u0430.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"post_glossaries":[63],"post_authors":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","hentry","category-scrum-glossary","post_glossaries-artifacts-transparency"],"trainings":[{"image":"","date":"","title":"","link":""}],"poster":false,"author_name":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","tags_items":false,"human_date":"23 \u043d\u043e\u044f 2020","yoast_head":"\n\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"og:description\" content=\"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0439 \u0446\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u043e\u0439 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b. \u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u0411\u044d\u043a\u043b\u043e\u0433\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0438\u0433\u0440\u0430\u0435\u0442 \u0432 \u043d\u0435\u043c \u0440\u043e\u043b\u044c \u0441ommitment'\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-23T10:28:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-09T09:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg\" \/>\n<meta name=\"author\" content=\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/\",\"name\":\"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek\",\"isPartOf\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg\",\"datePublished\":\"2020-11-23T10:28:19+00:00\",\"dateModified\":\"2021-05-09T09:10:54+00:00\",\"author\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg\",\"contentUrl\":\"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumtrek.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/\",\"name\":\"\u0411\u043b\u043e\u0433 ScrumTrek\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6\",\"name\":\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g\",\"caption\":\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\"},\"url\":\"https:\/\/scrumtrek.ru\/blog\/author\/aevdokimov\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek","og_description":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u0439 \u0446\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u043e\u0439 \u0421\u043a\u0440\u0430\u043c-\u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b. \u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432\u0445\u043e\u0434\u0438\u0442 \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u0411\u044d\u043a\u043b\u043e\u0433\u0430 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0438\u0433\u0440\u0430\u0435\u0442 \u0432 \u043d\u0435\u043c \u0440\u043e\u043b\u044c \u0441ommitment'\u0430.","og_url":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/","og_site_name":"\u0411\u043b\u043e\u0433 ScrumTrek","article_published_time":"2020-11-23T10:28:19+00:00","article_modified_time":"2021-05-09T09:10:54+00:00","og_image":[{"url":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg","type":"","width":"","height":""}],"author":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/","url":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/","name":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal) - \u0411\u043b\u043e\u0433 ScrumTrek","isPartOf":{"@id":"https:\/\/scrumtrek.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage"},"image":{"@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage"},"thumbnailUrl":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg","datePublished":"2020-11-23T10:28:19+00:00","dateModified":"2021-05-09T09:10:54+00:00","author":{"@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6"},"breadcrumb":{"@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#primaryimage","url":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg","contentUrl":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2020\/11\/Scrum_symbol-e1606336357112.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/scrumtrek.ru\/blog\/agile-scrum\/scrum-glossary\/4131\/product-goal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumtrek.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0426\u0435\u043b\u044c \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Product Goal)"}]},{"@type":"WebSite","@id":"https:\/\/scrumtrek.ru\/blog\/#website","url":"https:\/\/scrumtrek.ru\/blog\/","name":"\u0411\u043b\u043e\u0433 ScrumTrek","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6","name":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g","caption":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432"},"url":"https:\/\/scrumtrek.ru\/blog\/author\/aevdokimov\/"}]}},"views":8725,"_links":{"self":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":0,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"wp:attachment":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/tags?post=4131"},{"taxonomy":"post_glossaries","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_glossaries?post=4131"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_authors?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}