{"id":4919,"date":"2021-03-22T16:46:14","date_gmt":"2021-03-22T13:46:14","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=4919"},"modified":"2024-01-31T18:27:06","modified_gmt":"2024-01-31T15:27:06","slug":"chto-takoe-produkt","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/4919\/chto-takoe-produkt\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442?"},"content":{"rendered":"<p style=\"text-align: left;\">\u0412\u0441\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n<blockquote class=\"blockquote-1\"><p>\u0412 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0434\u043b\u044f \u0440\u044b\u043d\u043a\u0430, \u0438 \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<br \/>\n<cite>\u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f<\/cite><\/p>\n<p class=\"quote\"><span class=\"quote\">\u201d<\/span><\/p>\n<\/blockquote>\n<blockquote class=\"blockquote-1\"><p>\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u043d\u0435\u0447\u0442\u043e (\u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0438\u043b\u0438 \u043d\u0435\u0442) \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u043e\u0435 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0440\u044b\u043d\u043a\u0443.<br \/>\n<cite>\u041c\u0430\u0439\u043a \u041a\u043e\u043d<\/cite><\/p>\n<p class=\"quote\"><span class=\"quote\">\u201d<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">\u0423 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435, \u043f\u043e \u043d\u0430\u0448\u0435\u043c\u0443 \u043c\u043d\u0435\u043d\u0438\u044e, \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0439.<\/p>\n<blockquote class=\"important\"><p>\u041f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u043a\u0430\u043a\u0443\u044e-\u043b\u0438\u0431\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c (\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u2014 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c).<\/p><\/blockquote>\n<p style=\"text-align: left;\">\u0418\u0437 \u043d\u0430\u0448\u0435\u0433\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0432\u044b\u0442\u0435\u043a\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b:<\/p>\n<ol>\n<li style=\"text-align: left;\">\u041d\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0435\u0441\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043d\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li style=\"text-align: left;\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 (\u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u0444\u0438\u0447\u0438) \u0441\u0430\u043c\u0438 \u043f\u043e \u0441\u0435\u0431\u0435 \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e.<\/li>\n<li style=\"text-align: left;\">\u0417\u0430\u0434\u0430\u0447\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, \u043d\u043e \u0438 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u044d\u0442\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c.<\/li>\n<\/ol>\n<h2 style=\"text-align: left;\">\u041f\u0440\u043e\u0435\u043a\u0442 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442?<\/h2>\n<p style=\"text-align: left;\">\u0412 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445, \u0433\u0434\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0435\u043a\u0442 (\u043a\u0430\u043a \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438) \u0447\u0430\u0441\u0442\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0435\u0442 \u043f\u0443\u0442\u0430\u043d\u0438\u0446\u0430 \u043f\u043e\u043d\u044f\u0442\u0438\u0439 \u043f\u0440\u043e\u0435\u043a\u0442 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0412\u043d\u0435\u0441\u0435\u043c \u044f\u0441\u043d\u043e\u0441\u0442\u044c.<\/p>\n<blockquote class=\"blockquote-1\"><p>\u041f\u0440\u043e\u0435\u043a\u0442 \u2014 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0435, \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0435 \u043d\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0443\u0441\u043b\u0443\u0433\u0438 \u0438\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430.<br \/>\n<cite>PMBOK 6<\/cite><\/p>\n<p class=\"quote\"><span class=\"quote\">\u201d<\/span><\/p>\n<\/blockquote>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4923 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?resize=640%2C223&#038;ssl=1\" alt=\"\" width=\"640\" height=\"223\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?resize=757%2C264&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?resize=302%2C105&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?resize=768%2C268&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?w=1438&amp;ssl=1 1438w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.26.10.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">\u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435, \u0447\u0442\u043e \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435 \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, \u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u2014 \u044d\u0442\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0410 \u043f\u0440\u043e\u0435\u043a\u0442 \u2014 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 (\u0438 \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439) \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<h2 style=\"text-align: left;\">\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/h2>\n<p style=\"text-align: left;\">\u041a\u0430\u043a \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0435\u0433\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e?<\/p>\n<ul>\n<li style=\"text-align: left;\">\u0427\u0442\u043e \u0435\u0441\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0434\u0430\u0435\u0442 \u043a\u0443\u0447\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 (\u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u0448\u0438\u0440\u043e\u043a\u0438\u043c \u043d\u0430\u0431\u043e\u0440\u043e\u043c \u0444\u0443\u043d\u043a\u0446\u0438\u0439), \u043d\u043e \u0438\u043c\u0438 \u043d\u0438\u043a\u0442\u043e \u043d\u0435 \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f? \u041f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f, \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li style=\"text-align: left;\">\u0410 \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0440\u043e\u0432\u043d\u043e \u043e\u0434\u043d\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043f\u043e\u0433\u043e\u0434\u0443 \u0437\u0434\u0435\u0441\u044c \u0438 \u0441\u0435\u0439\u0447\u0430\u0441), \u0438 \u0435\u0439 \u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434 \u0447\u0435\u043b\u043e\u0432\u0435\u043a? \u041f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4924 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?resize=640%2C411&#038;ssl=1\" alt=\"\" width=\"640\" height=\"411\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?resize=757%2C486&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?resize=268%2C172&amp;ssl=1 268w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?resize=768%2C493&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?w=1386&amp;ssl=1 1386w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.34.59.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u0436\u0435\u0442 \u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0438\u043b\u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439, \u0438 \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, 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\u043a\u0435\u043c. \u041e\u0441\u0442\u0430\u044e\u0442\u0441\u044f Telegram \u0438 WhatsApp, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0434\u043b\u044f \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0442 \u044d\u0442\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041d\u043e \u0432\u043e\u0442 \u043d\u043e\u0432\u044b\u0435 \u0434\u0438\u0430\u043b\u043e\u0433\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0435\u0442 \u043d\u0430\u0447\u0438\u043d\u0430\u0442\u044c \u0432 Telegram. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e, \u043e\u043d \u0435\u043c\u0443 \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u0443\u0434\u043e\u0431\u043d\u044b\u043c, \u0447\u0435\u043c \u0434\u0440\u0443\u0433\u0438\u0435 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b, \u0445\u043e\u0442\u044f \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043c\u043e\u0436\u0435\u0442 \u044d\u0442\u043e\u0433\u043e \u0434\u0430\u0436\u0435 \u043d\u0435 \u043e\u0441\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u044c. \u0418 \u0435\u043c\u0443 \u043f\u043e\u0440\u043e\u0439 \u0431\u044b\u0432\u0430\u0435\u0442 \u044d\u0442\u043e \u0434\u0430\u0436\u0435 \u0441\u043b\u043e\u0436\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u043c. \u0412 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0438 \u043d\u0435 \u043e\u0441\u043e\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<p style=\"text-align: left;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4920 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.04.48.png?resize=640%2C247&#038;ssl=1\" alt=\"\" width=\"640\" height=\"247\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.04.48.png?resize=757%2C292&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.04.48.png?resize=302%2C116&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.04.48.png?resize=768%2C296&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.04.48.png?w=1168&amp;ssl=1 1168w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\u0414\u0440\u0443\u0433\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440. \u0412\u0430\u0441\u0438\u043b\u0438\u0439, \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043a\u043e\u0448\u0435\u043a, \u0432\u043c\u0435\u0441\u0442\u043e \u043f\u043e\u0445\u043e\u0434\u043e\u0432 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0441\u044f \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043a\u043e\u0440\u043c\u0430 \u0438 \u0437\u0430 \u0441\u0447\u0435\u0442 \u044d\u0442\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442 \u0432\u0440\u0435\u043c\u044f \u0438 \u0434\u0435\u043d\u044c\u0433\u0438. \u041c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u0412\u0430\u0441\u0438\u043b\u0438\u0439 \u043e\u0441\u043e\u0437\u043d\u0430\u0435\u0442 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u2014 \u0438 \u043e\u043d \u0434\u0430\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0442\u043e\u0447\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0434\u0435\u043d\u0435\u0433 \u043e\u043d \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442.<\/p>\n<p style=\"text-align: left;\">\u0418 \u0435\u0449\u0435 \u043f\u0440\u0438\u043c\u0435\u0440:\u00a0\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442 \u0441\u043e\u0444\u0442 (\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438) \u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e 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\u0442\u0435\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438 \u0447\u0435\u043c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u043f\u043e\u043d\u044f\u0442\u044c: \u043a\u0430\u043a\u0443\u044e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043f\u043e\u043b\u044c\u0437\u0443 \u044d\u0442\u043e \u043d\u0435\u0441\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443?<\/p>\n<p style=\"text-align: left;\">\u0411\u0438\u0437\u043d\u0435\u0441, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u0430\u043a \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u0438\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e:<\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u043e\u0431\u044a\u0435\u043a\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f;<\/li>\n<li aria-level=\"1\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u043e\u0431\u044a\u0435\u043a\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439;<\/li>\n<li aria-level=\"1\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u2014 \u044d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0443\u0449\u043d\u043e\u0441\u0442\u044c (\u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c P&amp;L);<\/li>\n<li aria-level=\"1\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0435 \u0441\u0442\u0430\u0442\u0438\u0447\u0435\u043d \u0438 \u0438\u043c\u0435\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4921 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.15.16.png?resize=640%2C282&#038;ssl=1\" alt=\"\" width=\"640\" height=\"282\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.15.16.png?resize=757%2C334&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.15.16.png?resize=302%2C133&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.15.16.png?resize=768%2C339&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-20-at-18.15.16.png?w=992&amp;ssl=1 992w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: left;\">\u0412 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0445 Scrum \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0433\u0438\u0431\u043a\u0438\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<p><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/7082\/product-management-history\/\">\u0421\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f Product Management<\/a>.<\/p>\n<p><a href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/7590\/history-product-owner\/\">\u0421\u0442\u0430\u0442\u044c\u044f \u043f\u0440\u043e \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044e Product Owner<\/a>.<\/p>\n<p style=\"text-align: left;\">P.S.: \u0441\u0442\u0430\u0442\u044c\u0438 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043f\u0438\u0448\u0443\u0442 <a href=\"https:\/\/scrumtrek.ru\/trainer\/6851\/roman-baranov\/\">\u0420\u043e\u043c\u0430\u043d \u0411\u0430\u0440\u0430\u043d\u043e\u0432<\/a> \u0438 \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0442\u0435\u0445\u043d\u0438\u043a\u0443 pair writing.<\/p>\n<p>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u0439\u0442\u0435\u0441\u044c \u043a <a href=\"https:\/\/dtrek.ru\/prodsta_inv\">Telegram-\u043a\u0430\u043d\u0430\u043b\u0443<\/a>, \u0433\u0434\u0435 \u043c\u044b \u0434\u0435\u043b\u0438\u043c\u0441\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0439 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043d\u043e \u043c\u044b \u0432 ScrumTrek \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435, \u043d\u0430 \u043d\u0430\u0448 \u0432\u0437\u0433\u043b\u044f\u0434, \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0439.<\/p>\n","protected":false},"author":24,"featured_media":4949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[51,40],"post_glossaries":[],"post_authors":[75,76],"class_list":["post-4919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-product-owner","tag-product-management","post_authors-dmitriy-kustov","post_authors-roman-baranov"],"trainings":[{"image":"\/blog\/wp-content\/uploads\/2021\/12\/50-instrumentov.png","date":"","title":"\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u043e\u0432","link":"https:\/\/scrumtrek.ru\/a\/product-owner-cusdev-pdf\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/02\/APO_large.png","date":"","title":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043a\u0443\u0440\u0441","link":"https:\/\/scrumtrek.ru\/product\/product-owner\/36\/vladelec-produkta-kratkiy-kurs-vizhivaniya\/"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/12\/banner-1.jpg","date":"","title":"\u041e\u0440\u0433\u0434\u0438\u0437\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","link":"https:\/\/scrumtrek.ru\/product\/235\/orgdizayn-produktovoy-kompanii\/"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-22-at-18.06.28.png","author_name":"\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041a\u0443\u0441\u0442\u043e\u0432","tags_items":[{"term_id":51,"name":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430","slug":"product-owner","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"\u041a\u0442\u043e \u0442\u0430\u043a\u043e\u0439 Product Owner (Agile Product Manager), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0442 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0438 \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0435\u043c\u0443 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c.","parent":0,"count":28,"filter":"raw"},{"term_id":40,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442","slug":"product-management","term_group":0,"term_taxonomy_id":40,"taxonomy":"post_tag","description":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438 \u0432 Agile: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u044d\u043a\u043b\u043e\u0433\u043e\u043c, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438","parent":0,"count":59,"filter":"raw"}],"human_date":"22 \u043c\u0430\u0440 2021","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442? - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/4919\/chto-takoe-produkt\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442? - 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