{"id":5697,"date":"2021-07-14T19:16:53","date_gmt":"2021-07-14T16:16:53","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=5697"},"modified":"2021-08-31T21:25:44","modified_gmt":"2021-08-31T18:25:44","slug":"produktoviy-podhod","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/","title":{"rendered":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u0421\u043f\u043e\u0441\u043e\u0431 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f <a href=\"\/blog\/product-management\/product-glossary\/#produkt-opredelenie\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a>, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430:<\/p>\n<ol>\n<li>\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u00ab\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u00bb;<\/li>\n<li>\u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0447\u0435\u0440\u0435\u0437 <a href=\"\/blog\/product-management\/product-glossary\/#produktovye-issledovaniya\">\u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0438 \u0438\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/a>;<\/li>\n<li>\u043d\u0430\u043b\u0438\u0447\u0438\u0438 <a href=\"\/blog\/product-management\/product-glossary\/#produktovaya-komanda\">\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/a>.<\/li>\n<\/ul>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"post_glossaries":[112],"post_authors":[],"class_list":["post-5697","post","type-post","status-publish","format-standard","hentry","category-product-glossary","post_glossaries-product-general-terms"],"trainings":[{"image":"","date":"","title":"","link":""}],"poster":false,"author_name":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","tags_items":false,"human_date":"14 \u0438\u044e\u043b 2021","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"og:description\" content=\"\u0421\u043f\u043e\u0441\u043e\u0431 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430:  \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u00ab\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u00bb; \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0447\u0435\u0440\u0435\u0437 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0438 \u0438\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f; \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T16:16:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-31T18:25:44+00:00\" \/>\n<meta name=\"author\" content=\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/\",\"name\":\"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek\",\"isPartOf\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\"},\"datePublished\":\"2021-07-14T16:16:53+00:00\",\"dateModified\":\"2021-08-31T18:25:44+00:00\",\"author\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6\"},\"breadcrumb\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumtrek.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/\",\"name\":\"\u0411\u043b\u043e\u0433 ScrumTrek\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6\",\"name\":\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g\",\"caption\":\"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432\"},\"url\":\"https:\/\/scrumtrek.ru\/blog\/author\/aevdokimov\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek","og_description":"\u0421\u043f\u043e\u0441\u043e\u0431 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430:  \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u00ab\u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u00bb; \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0447\u0435\u0440\u0435\u0437 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0438 \u0438\u043d\u044b\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f; \u043d\u0430\u043b\u0438\u0447\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b.","og_url":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/","og_site_name":"\u0411\u043b\u043e\u0433 ScrumTrek","article_published_time":"2021-07-14T16:16:53+00:00","article_modified_time":"2021-08-31T18:25:44+00:00","author":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/","url":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/","name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 - \u0411\u043b\u043e\u0433 ScrumTrek","isPartOf":{"@id":"https:\/\/scrumtrek.ru\/blog\/#website"},"datePublished":"2021-07-14T16:16:53+00:00","dateModified":"2021-08-31T18:25:44+00:00","author":{"@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6"},"breadcrumb":{"@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/scrumtrek.ru\/blog\/product-management\/product-glossary\/5697\/produktoviy-podhod\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumtrek.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434"}]},{"@type":"WebSite","@id":"https:\/\/scrumtrek.ru\/blog\/#website","url":"https:\/\/scrumtrek.ru\/blog\/","name":"\u0411\u043b\u043e\u0433 ScrumTrek","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/912486e1c9303607e51082c419aa19c6","name":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50514a66311a3bb1ff368b19a279c245?s=96&d=mm&r=g","caption":"\u0410\u043b\u0435\u043a\u0441\u0435\u0439 \u0415\u0432\u0434\u043e\u043a\u0438\u043c\u043e\u0432"},"url":"https:\/\/scrumtrek.ru\/blog\/author\/aevdokimov\/"}]}},"views":2756,"_links":{"self":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/5697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/comments?post=5697"}],"version-history":[{"count":0,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/5697\/revisions"}],"wp:attachment":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media?parent=5697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/categories?post=5697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/tags?post=5697"},{"taxonomy":"post_glossaries","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_glossaries?post=5697"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_authors?post=5697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}