{"id":6710,"date":"2021-09-29T23:37:16","date_gmt":"2021-09-29T20:37:16","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=6710"},"modified":"2023-03-12T16:26:27","modified_gmt":"2023-03-12T13:26:27","slug":"kontseptsiya-portfelya","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/","title":{"rendered":"\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f"},"content":{"rendered":"<p><em>\u0412\u043e\u043b\u044c\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u0441\u0442\u0430\u0442\u044c\u0438 <a href=\"https:\/\/www.scaledagileframework.com\/portfolio-vision\/\" target=\"_blank\" rel=\"noopener\">Portfolio Vision &#8212; Scaled Agile Framework<\/a>.<\/em><\/p>\n<blockquote><p><em>\u041b\u044e\u0434\u044f\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c \u0441\u043c\u044b\u0441\u043b \u0432 \u0440\u0430\u0431\u043e\u0442\u0435, \u043e\u043d\u0438 \u0445\u043e\u0442\u044f\u0442 \u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u0432\u043d\u043e\u0441\u044f\u0442 \u0432\u043a\u043b\u0430\u0434 \u0432 \u043e\u0431\u0449\u0435\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0435 \u0434\u0435\u043b\u043e.<br \/>\n<\/em><em>\u0414\u044d\u043d\u0438\u0435\u043b \u041f\u0438\u043d\u043a<\/em><\/p><\/blockquote>\n<p>\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f (Portfolio Vision) \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u043e\u0442\u043e\u043a\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/value-streams\/\" target=\"_blank\" rel=\"noopener\">Value Streams<\/a>) \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/solution\/\" target=\"_blank\" rel=\"noopener\">Solutions<\/a>), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u0445 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0439 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0438 \u0431\u043e\u043b\u0435\u0435 \u043e\u0431\u0449\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<p>\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0434\u043e\u043b\u0433\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u043c\u043a\u0438 \u0434\u043b\u044f \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u0431\u044b\u043b\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u044b\u043c\u0438 \u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0449\u0438\u043c\u0438, \u0447\u0435\u0442\u043a\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u044f, \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0446\u0435\u043b\u0438 \u0441\u0442\u043e\u044f\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0438\u0445 \u0434\u043e\u0441\u0442\u0438\u0447\u044c. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/agile-team-agile-komanda\/\" target=\"_blank\" rel=\"noopener\">Agile-\u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c<\/a>, <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/agile-release-train-art\/\" target=\"_blank\" rel=\"noopener\">Agile Release Trains (ART)<\/a> \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/solution-train\/\" target=\"_blank\" rel=\"noopener\">Solution Trains<\/a> \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0435 \u0438 \u0432 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u0431\u043e\u043b\u0435\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p><a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/lean-portfolio-management\/\" target=\"_blank\" rel=\"noopener\">Lean-\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0435\u043c (Lean Portfolio Management, LPM)<\/a> \u043d\u0435\u0441\u0435\u0442 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0442\u0435\u043c\u0430\u043c (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/strategic-themes\/\" target=\"_blank\" rel=\"noopener\">Strategic Themes<\/a>) \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u042d\u0442\u043e \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0447\u0435\u0442\u043a\u043e\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0438 \u0434\u043e\u043d\u0435\u0441\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f. \u0410\u0432\u0442\u043e\u0440\u044b \u043a\u043d\u0438\u0433\u0438 &#171;Switch&#187;\u00a0\u0414\u044d\u043d \u0438 \u0427\u0438\u043f \u0425\u0438\u0442 (Dan and Chip Heath) \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u044e\u0442 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0441 &#171;\u043e\u0442\u043a\u0440\u044b\u0442\u043a\u043e\u0439 \u0438\u0437 \u043f\u0443\u043d\u043a\u0442\u0430 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f&#187;, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0440\u0438\u0441\u0443\u043d\u043a\u0435 1.<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6719 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?resize=640%2C372&#038;ssl=1\" alt=\"\" width=\"640\" height=\"372\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?resize=757%2C440&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?resize=296%2C172&amp;ssl=1 296w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?resize=768%2C446&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?w=1355&amp;ssl=1 1355w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/1.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\u0420\u0438\u0441\u0443\u043d\u043e\u043a 1. &#171;\u041e\u0442\u043a\u0440\u044b\u0442\u043a\u0430 \u0438\u0437 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e&#187; \u2014 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u0438\u0441\u0430\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<\/p>\n<p>\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u043e\u0431\u043b\u0430\u0434\u0430\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438:<\/p>\n<ul>\n<li>\u0410\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u043e, \u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u043e \u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u043e &#8212; \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0444\u0443\u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u043e, \u043d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/li>\n<li>\u041c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0432 \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435 &#8212; \u0434\u043e\u043b\u0436\u043d\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0422\u0435\u043c\u0430\u043c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0446\u0435\u043b\u044f\u043c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434.<\/li>\n<\/ul>\n<p>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/business-owners-predstaviteli-biznesa\/\" target=\"_blank\" rel=\"noopener\">Business Owners<\/a>) \u0438\u043b\u0438 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0443 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u041f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u043d\u043a\u0440\u0435\u043c\u0435\u043d\u0442\u0430 \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b, PI-\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/program-increment-planning-pi-planning\/\" target=\"_blank\" rel=\"noopener\">Program Increment (PI) Planning<\/a>). \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0442\u044c \u0438 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043f\u043e\u0432\u044b\u0441\u0438\u0432 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0441\u0442\u0430\u0442\u044c\u0438<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9A%D0%B0%D0%BD%D0%B2%D0%B0%D1%81_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F_%D0%B2_SAFe%C2%AE\" >\u041a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0432 SAFe\u00ae<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%A6%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_Value_Propositions\" >\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f (Value Propositions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%A0%D0%B5%D1%81%D1%83%D1%80%D1%81%D1%8B_%D0%B8_%D0%BC%D0%B5%D1%80%D0%BE%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D1%8F_Resources_and_Activities\" >\u0420\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f (Resources and Activities)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%A1%D1%82%D1%80%D1%83%D0%BA%D1%82%D1%83%D1%80%D0%B0_%D0%B7%D0%B0%D1%82%D1%80%D0%B0%D1%82_%D0%B8_%D0%BF%D0%BE%D1%82%D0%BE%D0%BA%D0%B8_%D0%B4%D0%BE%D1%85%D0%BE%D0%B4%D0%BE%D0%B2_Cost_Structure_and_Revenue_Streams\" >\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 (Cost Structure and Revenue Streams)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%A4%D0%B8%D0%BA%D1%81%D0%B0%D1%86%D0%B8%D1%8F_%D1%82%D0%B5%D0%BA%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F\" >\u0424\u0438\u043a\u0441\u0430\u0446\u0438\u044f \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9F%D1%80%D0%B5%D0%B4%D1%81%D1%82%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F\" >\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9F%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D0%B5_%D0%B2%D0%BE%D0%B7%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D0%B5%D0%B9_%D0%B8_%D1%80%D0%B8%D1%81%D0%BA%D0%BE%D0%B2\" >\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0440\u0438\u0441\u043a\u043e\u0432<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BD%D0%B0%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F\" >\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9E%D1%86%D0%B5%D0%BD%D0%BA%D0%B0_%D0%B0%D0%BB%D1%8C%D1%82%D0%B5%D1%80%D0%BD%D0%B0%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D1%85_%D0%B2%D0%B0%D1%80%D0%B8%D0%B0%D0%BD%D1%82%D0%BE%D0%B2_%D0%B4%D0%BB%D1%8F_%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F\" >\u041e\u0446\u0435\u043d\u043a\u0430 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/6710\/kontseptsiya-portfelya\/#%D0%9F%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%BA%D0%B0_%D0%BA%D0%BE%D0%BD%D1%86%D0%B5%D0%BF%D1%86%D0%B8%D0%B8_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F\" >\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B0%D0%BD%D0%B2%D0%B0%D1%81_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F_%D0%B2_SAFe%C2%AE\"><\/span>\u041a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0432 SAFe\u00ae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0432 SAFe\u00ae (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 2) \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u043a\u0430\u043d\u0432\u0430\u0441\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u043e\u043c \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u043e\u043c \u041e\u0441\u0442\u0435\u0440\u0432\u0430\u043b\u044c\u0434\u0435\u0440\u043e\u043c. \u041a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0442\u043e\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Development Value Streams), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0445\u043e\u0434\u044f\u0442 \u0432 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c SAFe, \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Value Stream) \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6720 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/2.jpg?resize=640%2C396&#038;ssl=1\" alt=\"\" width=\"640\" height=\"396\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/2.jpg?resize=757%2C468&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/2.jpg?resize=278%2C172&amp;ssl=1 278w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/2.jpg?resize=768%2C475&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/2.jpg?w=932&amp;ssl=1 932w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u0420\u0438\u0441\u0443\u043d\u043e\u043a 2. \u041a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f. <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1LsGB5wQHmshot_XC097579lGVdmPkE-g\/edit?usp=sharing&amp;ouid=118188308617663059235&amp;rtpof=true&amp;sd=true\" target=\"_blank\" rel=\"noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0448\u0430\u0431\u043b\u043e\u043d<\/a><\/p>\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0440\u0430\u0437\u0434\u0435\u043b \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0438 \u0435\u0433\u043e \u0431\u043b\u043e\u043a\u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u044b \u043d\u0438\u0436\u0435.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A6%D0%B5%D0%BD%D0%BD%D0%BE%D1%81%D1%82%D0%BD%D1%8B%D0%B5_%D0%BF%D1%80%D0%B5%D0%B4%D0%BB%D0%BE%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_Value_Propositions\"><\/span>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f (Value Propositions)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u043c\u0443\u044e \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f, \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (Key Performance Indicators, KPIs) \/ \u0434\u043e\u0445\u043e\u0434. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0440\u043e\u043a\u0443 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (development value stream).<\/p>\n<ul>\n<li><strong>\u041f\u043e\u0442\u043e\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/strong> (Value Streams): \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0442\u043e\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (\u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439), \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0438\u0445:\n<ul>\n<li>\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0432 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u043e\u0442\u043e\u043a\u0430\u0445 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (operational value streams);<\/li>\n<li>\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u043e\u0442\u043e\u043a\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0420\u0435\u0448\u0435\u043d\u0438\u044f <\/strong>(<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/solution\/\" target=\"_blank\" rel=\"noopener\">Solutions<\/a>): \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0434\u043d\u043e \u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u0443\u0441\u043b\u0443\u0433\u0438 \u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u044b. \u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044e \u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c\u0438 \u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438.<\/li>\n<li><strong>\u041a\u043b\u0438\u0435\u043d\u0442\u044b<\/strong> (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/customer-zakazchik\/\" target=\"_blank\" rel=\"noopener\">Customers<\/a>): \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0438\u043b\u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0418\u0445 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442, \u043a\u0430\u043a \u0431\u0438\u0437\u043d\u0435\u0441 \u0432\u0438\u0434\u0438\u0442 \u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0433\u0440\u0443\u043f\u043f\u0430\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0438\u0445 \u043e\u0431\u0449\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a.<\/li>\n<li><strong>\u041a\u0430\u043d\u0430\u043b\u044b<\/strong> (Channels): \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0442, \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c, \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0438 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u043c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c. \u041f\u0440\u0438 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u044b \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442, \u043f\u0440\u044f\u043c\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u043e\u0431\u044b\u0447\u043d\u044b\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b, \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u044c\u044e\u0442\u043e\u0440\u0441\u043a\u0438\u0435 \u0441\u0435\u0442\u0438). \u041f\u0440\u0438 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u0441\u0442\u043e\u0440\u043e\u043d\u0430\u043c\u0438 \u0438 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u044b \u0438\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0418\u0422-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f).<\/li>\n<li><strong>\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438<\/strong> (Customer Relationships): \u0442\u0438\u043f\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u0432\u044f\u0437\u0438 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u043c. \u042d\u0442\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0430\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0443 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u0432 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0435.<\/li>\n<li><strong>\u0411\u044e\u0434\u0436\u0435\u0442<\/strong> (Budget): \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f Lean-\u0431\u044e\u0434\u0436\u0435\u0442 (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/lean-agile-budgeting\/\" target=\"_blank\" rel=\"noopener\">Lean Budget<\/a>), \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435, \u043d\u0430\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u0438 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b.<\/li>\n<li><strong>KPIs \/ \u0434\u043e\u0445\u043e\u0434 <\/strong>(KPIs \/ Revenue): \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (\u041a\u041f\u042d) \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u043f\u043e\u0442\u043e\u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B5%D1%81%D1%83%D1%80%D1%81%D1%8B_%D0%B8_%D0%BC%D0%B5%D1%80%D0%BE%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D1%8F_Resources_and_Activities\"><\/span>\u0420\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f (Resources and Activities)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0420\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043e\u0432, \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430,\u00a0 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n<ul>\n<li><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u044b<\/strong> (Key Partners): \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c-\u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/li>\n<li><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/strong> (Key Activities): \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u043c\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/li>\n<li><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/strong> (Key Resources): \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u0435 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0435, \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435, \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435, \u043a\u0430\u0434\u0440\u043e\u0432\u044b\u0435 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0430\u043a\u0442\u0438\u0432\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0438\u0445 \u0446\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%D0%A1%D1%82%D1%80%D1%83%D0%BA%D1%82%D1%83%D1%80%D0%B0_%D0%B7%D0%B0%D1%82%D1%80%D0%B0%D1%82_%D0%B8_%D0%BF%D0%BE%D1%82%D0%BE%D0%BA%D0%B8_%D0%B4%D0%BE%D1%85%D0%BE%D0%B4%D0%BE%D0%B2_Cost_Structure_and_Revenue_Streams\"><\/span>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 (Cost Structure and Revenue Streams)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u043f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0442, \u043a\u0430\u043a \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044e\u0442, \u043a\u0430\u043a \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u0434\u043e\u0445\u043e\u0434 \u0438\u043b\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c.<\/p>\n<ul>\n<li><strong>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430\u0442\u0440\u0430\u0442<\/strong> (Cost Structure): \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043d\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438, \u043b\u0430\u0431\u043e\u0440\u0430\u0442\u043e\u0440\u0438\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0443\u0441\u043b\u0443\u0433\u0438. \u041f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 \u043a\u0438\u0431\u0435\u0440\u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0442\u0430\u043a\u0436\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043e \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u0430\u043f\u043f\u0430\u0440\u0430\u0442\u043d\u043e\u0435 \u0438 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u043e\u0435 \u041f\u041e), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0434\u0435\u0441\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c.<\/li>\n<li><strong>\u041f\u043e\u0442\u043e\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/strong> (Revenue Streams): \u0435\u0441\u043b\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0442\u043e\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e, \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0438\u0442\u0435 \u0442\u0438\u043f\u044b \u0438 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0423\u043a\u0430\u0436\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u0430 \u0438 \u0442\u043e, \u043a\u0430\u043a \u0432\u0437\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u043f\u043b\u0430\u0442\u0430 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u0430, \u0446\u0435\u043d\u0430 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043e\u0431\u044a\u0435\u043c\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u044f \u0438 \u0442.\u0434.). \u0418\u043b\u0438 \u043e\u043f\u0438\u0448\u0438\u0442\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0434\u043b\u044f \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u0435\u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0438 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0443\u0447\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0439.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D0%A4%D0%B8%D0%BA%D1%81%D0%B0%D1%86%D0%B8%D1%8F_%D1%82%D0%B5%D0%BA%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F\"><\/span>\u0424\u0438\u043a\u0441\u0430\u0446\u0438\u044f \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0422\u0435\u043a\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0435\u0433\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435, \u0446\u0435\u043b\u0438 \u0438 \u0442\u0435\u043a\u0443\u0449\u0435\u043c\u0443 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044e. \u041e\u0434\u0438\u043d \u0438\u0437 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0437\u0430\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u043a\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u2014 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043e\u0434\u043d\u0443 \u0438\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043c\u0430\u043d\u0434 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043e\u0431\u0449\u0435\u0433\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f. \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0435\u0439 \u0411\u0438\u0437\u043d\u0435\u0441\u0430 ART \u0438 \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, Lean-\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0435\u043c (LPM), \u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u042d\u043f\u0438\u043a\u043e\u0432 (<a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/epic-owners-vladeltsy-epikov\/\" target=\"_blank\" rel=\"noopener\">Epic Owners<\/a>), \u0410\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u043e\u0440\u043e\u0432, <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/release-train-engineer-rte\/\" target=\"_blank\" rel=\"noopener\">RTE<\/a>, <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/produkt-management\/\" target=\"_blank\" rel=\"noopener\">\u041f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0439 \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442<\/a> \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/solution-management\/\" target=\"_blank\" rel=\"noopener\">\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0420\u0435\u0448\u0435\u043d\u0438\u044f<\/a>, <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/product-owner\/\" target=\"_blank\" rel=\"noopener\">\u0412\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u041f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a> \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043b\u0438\u0446 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f.<\/p>\n<p>\u041f\u0440\u043e\u0441\u0442\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044e \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0431\u043b\u043e\u043a\u0430, \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u043a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u043e\u0431\u043e\u0431\u0449\u0430\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b. \u041a\u043e\u043c\u0430\u043d\u0434\u044b \u043e\u0431\u044b\u0447\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0441\u0442\u0438\u043a\u0435\u0440\u044b \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u0434\u043b\u044f \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0435\u0433\u043e \u0431\u043b\u043e\u043a\u0430 (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 3). \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u043f\u043e\u043b\u044c\u0437\u0430 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432\u0435\u0441\u044c \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u043d\u0430 \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0438 \u043e\u0441\u043e\u0437\u043d\u0430\u0442\u044c \u0435\u0433\u043e \u0430\u0441\u043f\u0435\u043a\u0442\u044b.<\/p>\n<p>\u041f\u0440\u0438 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0431\u0441\u0443\u0434\u0438\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u041e\u0434\u0438\u043d \u0438\u0437 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e &#8212; \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043d\u0432\u0430\u0441\u044b \u043f\u043e\u0442\u043e\u043a\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u0442\u0435\u043c \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0432 \u043a\u0430\u043d\u0432\u0430\u0441 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 3). \u0421\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u0446\u0430 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043a\u0430\u043d\u0432\u0430\u0441 \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6722 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/003.png?resize=640%2C429&#038;ssl=1\" alt=\"\" width=\"640\" height=\"429\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/003.png?resize=757%2C508&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/003.png?resize=256%2C172&amp;ssl=1 256w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/003.png?w=768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\u0420\u0438\u0441\u0443\u043d\u043e\u043a 3. \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0447\u0435\u0440\u0435\u0437 \u043a\u0430\u043d\u0432\u0430\u0441\u044b \u043f\u043e\u0442\u043e\u043a\u043e\u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9F%D1%80%D0%B5%D0%B4%D1%81%D1%82%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F\"><\/span>\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433 \u2013 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0435\u0431\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0435\u0433\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e. \u0420\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u043c \u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u043c \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0442\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0438 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f.<\/p>\n<p><iframe loading=\"lazy\" title=\"#1 \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 SWOT\/TOWS \u0434\u043b\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0446\u0435\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0443\u0433\u0440\u043e\u0437 \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WBx-zraBI7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D0%B5_%D0%B2%D0%BE%D0%B7%D0%BC%D0%BE%D0%B6%D0%BD%D0%BE%D1%81%D1%82%D0%B5%D0%B9_%D0%B8_%D1%80%D0%B8%D1%81%D0%BA%D0%BE%D0%B2\"><\/span>\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438 \u0440\u0438\u0441\u043a\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0438 \u043c\u0435\u0442\u043e\u0434\u043e\u0432, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0438\u0445 \u043f\u043e\u043d\u044f\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u044d\u0442\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u043c\u0430\u0442\u0440\u0438\u0446\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 TOWS, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043f\u043b\u0430\u043d\u0430 \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435, \u0447\u0442\u043e\u0431\u044b \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0433 \u0432\u044b\u0436\u0438\u0442\u044c \u0438 \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u0442\u044c \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435.<\/p>\n<p>SWOT- \u0438 TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u044b \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u0434\u043b\u044f \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 4) \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u044b\u0445 (Strengths) \u0438 \u0441\u043b\u0430\u0431\u044b\u0445 (Weakness) \u0441\u0442\u043e\u0440\u043e\u043d, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 (Opportunities) \u0438 \u0440\u0438\u0441\u043a\u043e\u0432 (Threats), \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0442\u0435\u043a\u0443\u0449\u0438\u043c \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6723 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/4.jpg?resize=640%2C448&#038;ssl=1\" alt=\"\" width=\"640\" height=\"448\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/4.jpg?resize=725%2C508&amp;ssl=1 725w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/4.jpg?resize=246%2C172&amp;ssl=1 246w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/4.jpg?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/4.jpg?w=954&amp;ssl=1 954w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u0420\u0438\u0441\u0443\u043d\u043e\u043a 4. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437<\/p>\n<p>\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u043c\u0430\u0442\u0440\u0438\u0446\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 TOWS \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435. \u041e\u0441\u0435\u043d\u044c\u044e 2020 \u0433\u043e\u0434\u0430 ScrumTrek \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b \u0412\u043e\u0440\u043a\u0448\u043e\u043f &#171;\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0441\u0442\u0440\u0430\u0442\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f: SWOT, TOWS \u0438 OKR &#8212; \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0433\u043e\u0440\u043e\u0434\u043e\u0432 \u0420\u043e\u0441\u0441\u0438\u0438&#187;. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u043e \u0433\u043e\u0440\u043e\u0434\u0443 \u041a\u043e\u0441\u0442\u0440\u043e\u043c\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 5)<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6726 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?resize=640%2C336&#038;ssl=1\" alt=\"\" width=\"640\" height=\"336\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?resize=757%2C398&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?resize=302%2C159&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?w=1491&amp;ssl=1 1491w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-SWOT.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\u0420\u0438\u0441\u0443\u043d\u043e\u043a 5. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u041a\u043e\u0441\u0442\u0440\u043e\u043c\u044b<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D0%9E%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5_%D0%BD%D0%B0%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D0%B5%D0%BD%D0%B8%D0%B9_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F\"><\/span>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0438\u0437 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043c\u0430\u0442\u0440\u0438\u0446\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 TOWS (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 6): \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0438 \u0440\u0438\u0441\u043a\u0438, \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u043f\u043e\u043b\u0435\u0439 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438).<\/p>\n<p>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c \u0438 TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u043e\u043c \u2013 \u044d\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442. SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 &#8212; \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0432\u0430\u0448\u0443 \u0442\u0435\u043a\u0443\u0449\u0443\u044e \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u0441 \u043f\u043e\u0442\u043e\u043a\u043e\u043c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438\u043b\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0435\u043c, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a TOWS \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0435\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6724 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/5.jpg?resize=529%2C508&#038;ssl=1\" alt=\"\" width=\"529\" height=\"508\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/5.jpg?resize=529%2C508&amp;ssl=1 529w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/5.jpg?resize=179%2C172&amp;ssl=1 179w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/5.jpg?w=534&amp;ssl=1 534w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/p>\n<p style=\"text-align: center;\">\u0420\u0438\u0441\u0443\u043d\u043e\u043a 6. \u041c\u0430\u0442\u0440\u0438\u0446\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 TOWS<\/p>\n<p>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u0448\u0430\u0433\u043e\u043c \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u043b\u0438 \u0441\u0442\u0438\u043a\u0435\u0440\u044b \u0438\u0437 \u0442\u0430\u0431\u043b\u0438\u0446\u044b SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043d\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0448\u0430\u0431\u043b\u043e\u043d TOWS-\u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u043d\u0430 \u043f\u0435\u0440\u0435\u0441\u0435\u0447\u0435\u043d\u0438\u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u0438 \u043f\u0440\u043e\u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0430\u043b\u0438 \u0437\u0430 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 7).<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6727 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?resize=640%2C353&#038;ssl=1\" alt=\"\" width=\"640\" height=\"353\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?resize=757%2C418&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?resize=302%2C167&amp;ssl=1 302w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?w=1333&amp;ssl=1 1333w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/Kostroma-TOWS.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u0420\u0438\u0441\u0443\u043d\u043e\u043a 7. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b TOWS \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u041a\u043e\u0441\u0442\u0440\u043e\u043c\u044b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D1%86%D0%B5%D0%BD%D0%BA%D0%B0_%D0%B0%D0%BB%D1%8C%D1%82%D0%B5%D1%80%D0%BD%D0%B0%D1%82%D0%B8%D0%B2%D0%BD%D1%8B%D1%85_%D0%B2%D0%B0%D1%80%D0%B8%D0%B0%D0%BD%D1%82%D0%BE%D0%B2_%D0%B4%D0%BB%D1%8F_%D0%BE%D0%BF%D1%80%D0%B5%D0%B4%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B1%D1%83%D0%B4%D1%83%D1%89%D0%B5%D0%B3%D0%BE_%D1%81%D0%BE%D1%81%D1%82%D0%BE%D1%8F%D0%BD%D0%B8%D1%8F\"><\/span>\u041e\u0446\u0435\u043d\u043a\u0430 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/strategic-themes\/\" target=\"_blank\" rel=\"noopener\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0442\u0435\u043c\u044b<\/a> \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u0430\u043b\u0438\u0437 SWOT \u0438 TOWS \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u0438\u0441\u0445\u043e\u0434\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0432 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0438 \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432 \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e LPM \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0441\u0445\u0435\u043c\u0443 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0434\u043b\u044f \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0442\u0435\u043c\u0430\u043c\u0438. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0432\u044b\u0431\u043e\u0440\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0431\u043b\u043e\u043a\u0430 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u0438\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, \u0430 \u0437\u0430\u0442\u0435\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435, \u043a\u0430\u043a \u043e\u043d\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u0447\u0430\u0441\u0442\u0438 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f (\u0440\u0438\u0441\u0443\u043d\u043e\u043a 8).<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6725 size-large\" src=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/6.png?resize=640%2C373&#038;ssl=1\" alt=\"\" width=\"640\" height=\"373\" srcset=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/6.png?resize=757%2C441&amp;ssl=1 757w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/6.png?resize=295%2C172&amp;ssl=1 295w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/6.png?resize=768%2C447&amp;ssl=1 768w, https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2021\/09\/6.png?w=900&amp;ssl=1 900w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u0420\u0438\u0441\u0443\u043d\u043e\u043a 8. \u0418\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043b\u043e\u0436\u0438\u043b\u0430 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u043f\u0435\u0447\u0430\u0442\u044c \u043a\u043d\u0438\u0433 \u043f\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0443. \u041f\u043e\u0442\u043e\u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0432\u0437\u044f\u0432 \u0437\u0430 \u043e\u0441\u043d\u043e\u0432\u0443 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0435\u00a0 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u043d\u0438\u0433\u0438 \u043f\u043e\u0434 \u0437\u0430\u043a\u0430\u0437 \u0434\u043b\u044f \u0448\u043a\u043e\u043b) \u0438\u043b\u0438 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f). \u041a\u0430\u0436\u0434\u043e\u0435 \u0438\u0437 \u044d\u0442\u0438\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u0431\u043b\u043e\u043a\u0438 \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f.<\/p>\n<p>\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432, \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441- \u0438 <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/enabler\/\" target=\"_blank\" rel=\"noopener\">Enabler<\/a>-\u044d\u043f\u0438\u043a\u0438, \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/portfolio-kanban\/\" target=\"_blank\" rel=\"noopener\">Kanban \u041f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9F%D0%BE%D0%B4%D0%B4%D0%B5%D1%80%D0%B6%D0%BA%D0%B0_%D0%BA%D0%BE%D0%BD%D1%86%D0%B5%D0%BF%D1%86%D0%B8%D0%B8_%D0%BF%D0%BE%D1%80%D1%82%D1%84%D0%B5%D0%BB%D1%8F\"><\/span>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 &#8212; \u044d\u0442\u043e \u043d\u0435 \u0440\u0430\u0437\u043e\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435. \u041e\u043d\u0430 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u043d\u0432\u0430\u0441\u0430 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u0438 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f. \u041f\u043e \u043c\u0435\u0440\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u043c\u0441\u044f \u043d\u0430\u0431\u043e\u0440\u0435 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043b\u0438\u0446\u0430 \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0435\u0440\u0435\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442 \u043a\u0430\u043d\u0432\u0430\u0441 \u0438 \u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044e. \u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u043c\u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0441\u043b\u0438\u044f\u043d\u0438\u044f \u0438 \u043f\u043e\u0433\u043b\u043e\u0449\u0435\u043d\u0438\u044f, \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0435 \u0440\u0438\u0442\u043c\u044b \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0432 \u0435\u0433\u043e <a href=\"https:\/\/scrumtrek.ru\/blog\/glossary\/roadmap\/\" target=\"_blank\" rel=\"noopener\">\u0414\u043e\u0440\u043e\u0436\u043d\u043e\u0439 \u041a\u0430\u0440\u0442\u0435<\/a> \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043f\u043e\u0442\u043e\u043a\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f.<\/p>\n<p><em>SAFe and 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