{"id":7402,"date":"2022-01-31T09:13:22","date_gmt":"2022-01-31T06:13:22","guid":{"rendered":"https:\/\/scrumtrek.ru\/blog\/?p=7402"},"modified":"2022-05-13T14:39:42","modified_gmt":"2022-05-13T11:39:42","slug":"safe-for-marketing","status":"publish","type":"post","link":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/","title":{"rendered":"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433?"},"content":{"rendered":"

\u041a\u0440\u0430\u0442\u043a\u0438\u0439 \u043f\u0435\u0440\u0435\u0441\u043a\u0430\u0437 \u0431\u0440\u043e\u0448\u044e\u0440\u044b SAFe\u00ae for Marketing — Scaled Agile Inc.<\/a><\/em><\/p>\r\n

\u041c\u043d\u043e\u0433\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0432\u043d\u0435\u0434\u0440\u044f\u044e\u0442 Agile-\u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0438 \u0442\u0430\u043a\u0438\u0435, \u043a\u0430\u043a SAFe. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c Agile-\u043c\u0435\u0442\u043e\u0434\u044b \u0432\u043d\u0435\u0434\u0440\u044f\u044e\u0442\u0441\u044f \u0432\u043e \u0432\u0441\u0435\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u0445, \u0442\u043e \u0435\u0441\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043e\u0442 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043a \u0431\u0438\u0437\u043d\u0435\u0441-\u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438 (Business Agility)<\/a>.\u00a0\u041d\u043e \u043c\u043d\u043e\u0433\u0438\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u0435\u0449\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438\u0442 \u043d\u0430\u0447\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u043f\u0443\u0442\u044c. \u0422\u0438\u043f\u0438\u0447\u043d\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u044b\u0432\u043e\u0434\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u0438\u0435 \u043c\u0435\u0441\u044f\u0446\u044b, \u0447\u0442\u043e \u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u0442\u0435\u0440\u0435\u0439 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432 — \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e Kapost and Gleanster’s 2020 Report \u044d\u0442\u043e \u043e\u043a\u043e\u043b\u043e 958 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0437\u0430 \u0433\u043e\u0434 \u0432 B2B-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.<\/p>\r\n

SAFe 5.0 — \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0439 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u043a Agile, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434. \u041a\u043e\u043c\u0430\u043d\u0434\u043d\u0430\u044f \u0438 \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0413\u0438\u0431\u043a\u043e\u0441\u0442\u044c (Team and Technical Agility)<\/a> — \u043e\u0434\u043d\u0430 \u0438\u0437 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0439 SAFe, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043a\u0440\u043e\u0441\u0441-\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434. \u042d\u0442\u0430 \u043c\u043e\u0434\u0435\u043b\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0435\u0442\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c. \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b: \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0432\u0442\u043e\u0440\u043e\u043c\u0443 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u0443 \u043e \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 (State of Agile Marketing Report) 53% \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432, \u0432\u043d\u0435\u0434\u0440\u0438\u0432\u0448\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u044b Agile-\u043a\u043e\u043c\u0430\u043d\u0434\u044b<\/a>, \u043f\u043e\u0432\u044b\u0441\u0438\u043b\u0438 \u0441\u0432\u043e\u044e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u0430 36% \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u043b\u0438 \u0432\u0440\u0435\u043c\u044f \u0440\u0435\u043b\u0438\u0437\u0430, 50% \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c Agile \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430.<\/p>\r\n

\u0417\u0430\u0447\u0435\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 Agile?<\/strong><\/h2>\r\n

\u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 SAFe \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043f\u043e\u0431\u0443\u0436\u0434\u0430\u0435\u0442 \u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044e \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0435\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0430\u043c, \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0442\u0435\u043c\u043f\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0438 \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0416\u0435\u043b\u0430\u043d\u0438\u0435 \u0438\u0434\u0442\u0438 \u0432 \u043d\u043e\u0433\u0443 \u0441 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u043f\u043e\u0431\u0443\u0436\u0434\u0430\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u0438\u0441\u043a\u0430\u0442\u044c \u0430\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b \u0438\u0445 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435.<\/p>\r\n

\"\"<\/p>\r\n

\u0411\u043e\u043b\u0435\u0435 \u0447\u0430\u0441\u0442\u0430\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 — \u044d\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0430\u0441\u0442\u044c \u0437\u0430\u0434\u0430\u0447\u0438. \u041a\u0440\u043e\u043c\u0435 \u044d\u0442\u043e\u0433\u043e, \u043d\u0443\u0436\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0438 \u0442\u0435\u043c, \u043a\u0430\u043a \u044d\u0442\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0441\u044f. Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0442\u0430\u043a\u0436\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\r\n

\u0417\u0430\u0447\u0435\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 SAFe?<\/strong><\/h2>\r\n

\u041e\u0431\u044b\u0447\u043d\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e \u043a\u0430\u0441\u043a\u0430\u0434\u043d\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 (Waterfall), \u043a\u043e\u0433\u0434\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u043c\u043d\u043e\u0433\u0438\u0435 \u043c\u0435\u0441\u044f\u0446\u044b \u0432\u043f\u0435\u0440\u0435\u0434. \u041d\u043e \u0438\u0437-\u0437\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0435\u0439 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u043c\u0430\u043b\u0435\u0439\u0448\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043f\u043b\u0430\u043d\u0430\u0445 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0430\u043c.<\/p>\r\n

\u041f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u043f\u043e SAFe \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0438\u0442\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434: \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0430\u0437\u0431\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435, \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0432 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0442\u0430\u043f\u043e\u0432, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0446\u0435\u043b\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\r\n

\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a SAFe \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0432\u0441\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0435\u0439. \u042d\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u043d\u044c\u0448\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0431 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u0445 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435, \u0431\u044b\u0441\u0442\u0440\u043e \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0435 \u043f\u043e\u0442\u0435\u0440\u0438.<\/p>\r\n

\"\"<\/p>\r\n

 <\/p>\r\n

\u0426\u0438\u043a\u043b Agile-\u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438<\/strong><\/h2>\r\n

\u041d\u0430 \u043f\u0443\u0442\u0438 \u043a Agile-\u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u043e\u043c\u0430\u043d\u0434\u044b (\u043d\u0435 \u0418\u0422-\u043a\u043e\u043c\u0430\u043d\u0434\u044b) \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442 \u0442\u0440\u0438 \u044d\u0442\u0430\u043f\u0430:<\/p>\r\n

\"\"<\/p>\r\n

    \r\n
  1. \u041d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u044e\u0442 \u0433\u0438\u0431\u043a\u0438\u0435 \u043c\u0435\u0442\u043e\u0434\u044b, \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b Agile-\u043c\u0430\u043d\u0438\u0444\u0435\u0441\u0442\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043e\u0431\u0449\u0435\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442 Agile. \u042d\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u0443 \u0434\u043b\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043a\u043e\u043c\u0430\u043d\u0434 \u0438 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u0441\u0432\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b Lean-Agile (Lean-Agile Principles<\/a>), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434 \u0438 \u0438\u0445 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439.<\/li>\r\n
  2. \u041d\u0438\u0437\u043a\u0430\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0441\u0435\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0432 \u0446\u0435\u043b\u043e\u043c \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0442\u044c\u0441\u044f, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u043e\u043c\u0430\u043d\u0434. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043a\u043e\u043c\u0430\u043d\u0434 — Agile Release Train (ART)<\/a> \u0438\u043b\u0438 \u043f\u043e\u0435\u0437\u0434. \u041f\u043e\u0435\u0437\u0434 — \u044d\u0442\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043a\u043e\u043c\u0430\u043d\u0434, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0441 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u043b\u0438\u0446\u0430\u043c\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442, \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0438 \u044d\u043a\u0441\u043f\u043b\u0443\u0430\u0442\u0438\u0440\u0443\u0435\u0442 \u0432\u0441\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 (Value Stream<\/a>). \u0412\u043e\u0437\u043c\u043e\u0436\u0435\u043d \u0432\u0430\u0440\u0438\u0430\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043a\u0430\u043a \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0435\u0437\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u043c \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u043f\u043e\u0435\u0437\u0434\u0430\u043c\u0438. \u0412 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0431\u0449\u0435\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435, \u0440\u0438\u0442\u043c \u0438 \u0442\u043e\u0447\u043a\u0438 \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430.<\/li>\r\n
  3. \u0421\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c \u0441\u0442\u0430\u043d\u0435\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u0430\u043a \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a Agile \u0438 Lean, \u0442\u0430\u043a \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 (Built-in Quality<\/a>), \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/li>\r\n<\/ol>\r\n

    \u0412\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u0444\u0443\u043d\u043a\u0446\u0438\u044f\u0445 \u0435\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u0434\u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f Agile \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0443\u044e\u0442\u0441\u044f \u0441 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0432\u044b\u043f\u0443\u0441\u043a\u043e\u0432 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u043f\u043e\u0440\u0446\u0438\u044f\u043c\u0438, \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0447\u0430\u0441\u0442\u044b\u0445 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043e\u043a. \u041d\u043e \u043a\u043e\u0433\u0434\u0430 \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0442\u0435\u0441\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438, \u044d\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0438\u0437\u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f \u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 \u043f\u043e\u0442\u043e\u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438.<\/p>\r\n\r\n

    \u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0441\u0435\u0440\u0438\u0438 \u0432\u0430\u0441 \u0436\u0434\u0435\u0442 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430 Agile-\u0437\u0440\u0435\u043b\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043a\u043e\u043c\u0430\u043d\u0434 — Be Agile.<\/p>\r\n

    \u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0447\u0430\u0441\u0442\u0438 \u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0437\u0434\u0435\u0441\u044c: 2 \u0447\u0430\u0441\u0442\u044c<\/a>, 3 \u0447\u0430\u0441\u0442\u044c<\/a>.<\/p>\r\n

    \u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0431\u0440\u043e\u0448\u044e\u0440\u0443 SAFe\u00ae for marketing<\/a> (1.5 \u041c\u0431, PDF).<\/p>\r\n

    SAFe and Scaled Agile Framework are registered trademarks of Scaled Agile, Inc.<\/i><\/p>\r\n","protected":false},"excerpt":{"rendered":"

    \u0411\u043e\u043b\u0435\u0435 1 \u043c\u043b\u043d. \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0432 20 \u0442\u044b\u0441. \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 Scaled Agile Framework\u00ae (SAFe\u00ae), \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c Agile-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u0441\u0442\u0430\u0442\u0435\u0439 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u0447\u0442\u043e SAFe \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434.<\/p>\n","protected":false},"author":400,"featured_media":7409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[14,141],"post_glossaries":[],"post_authors":[137,136],"class_list":["post-7402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-agility","tag-safe","tag-marketing","post_authors-ajgul-bajzigitova","post_authors-daria-korenkova"],"trainings":[{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2023\/08\/tg_st-smaill.jpg","date":"","title":"\u0421\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e ScrumTrek \u0432 Telegram","link":"https:\/\/agils.ru\/tg_st-blog"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2023\/06\/vse-treningi-SAFe.jpg","date":"","title":"\u0421\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f Scaled Agile Inc.","link":"https:\/\/scrumtrek.ru\/certification\/scaled-agile\/#trainings"},{"image":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/09\/safe_product_owner_product_manager_badge.png","date":"","title":"Product Owner \u0438 Product Manager \u0432 SAFe\u00ae","link":"https:\/\/scrumtrek.ru\/product\/185\/safe-product-owner-product-manager\/"}],"poster":"https:\/\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png","author_name":"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430","tags_items":[{"term_id":14,"name":"SAFe","slug":"safe","term_group":0,"term_taxonomy_id":14,"taxonomy":"post_tag","description":"\u0421\u0430\u043c\u044b\u0439 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0439 \u0432 \u0440\u0443\u043d\u0435\u0442\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u0431 Agile-\u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\u0445 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Scaled Agile Framework: \u0431\u043e\u043b\u0435\u0435 60 \u0441\u0442\u0430\u0442\u0435\u0439","parent":0,"count":85,"filter":"raw"},{"term_id":141,"name":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","slug":"marketing","term_group":0,"term_taxonomy_id":141,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"}],"human_date":"31 \u044f\u043d\u0432 2022","yoast_head":"\nSAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"og:description\" content=\"\u0411\u043e\u043b\u0435\u0435 1 \u043c\u043b\u043d. \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0432 20 \u0442\u044b\u0441. \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 Scaled Agile Framework\u00ae (SAFe\u00ae), \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c Agile-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u0441\u0442\u0430\u0442\u0435\u0439 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u0447\u0442\u043e SAFe \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 ScrumTrek\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T06:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-13T11:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"269\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/\",\"name\":\"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek\",\"isPartOf\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1\",\"datePublished\":\"2022-01-31T06:13:22+00:00\",\"dateModified\":\"2022-05-13T11:39:42+00:00\",\"author\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/69571f66f55cbd39503af8d6d97b2224\"},\"breadcrumb\":{\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1\",\"width\":269,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scrumtrek.ru\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#website\",\"url\":\"https:\/\/scrumtrek.ru\/blog\/\",\"name\":\"\u0411\u043b\u043e\u0433 ScrumTrek\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/69571f66f55cbd39503af8d6d97b2224\",\"name\":\"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/29998fd895f54a6d00dfe53bea967417?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/29998fd895f54a6d00dfe53bea967417?s=96&d=mm&r=g\",\"caption\":\"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430\"},\"url\":\"https:\/\/scrumtrek.ru\/blog\/author\/daria-korenkova-1-gmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/","og_locale":"ru_RU","og_type":"article","og_title":"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek","og_description":"\u0411\u043e\u043b\u0435\u0435 1 \u043c\u043b\u043d. \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0432 20 \u0442\u044b\u0441. \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 Scaled Agile Framework\u00ae (SAFe\u00ae), \u0447\u0442\u043e\u0431\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c Agile-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0432\u0437\u0430\u0438\u043c\u043e\u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434. \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u0441\u0442\u0430\u0442\u0435\u0439 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u0447\u0442\u043e SAFe \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434.","og_url":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/","og_site_name":"\u0411\u043b\u043e\u0433 ScrumTrek","article_published_time":"2022-01-31T06:13:22+00:00","article_modified_time":"2022-05-13T11:39:42+00:00","og_image":[{"width":269,"height":300,"url":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1","type":"image\/png"}],"author":"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/","url":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/","name":"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433? - \u0411\u043b\u043e\u0433 ScrumTrek","isPartOf":{"@id":"https:\/\/scrumtrek.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage"},"image":{"@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1","datePublished":"2022-01-31T06:13:22+00:00","dateModified":"2022-05-13T11:39:42+00:00","author":{"@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/69571f66f55cbd39503af8d6d97b2224"},"breadcrumb":{"@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#primaryimage","url":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scrumtrek.ru\/blog\/wp-content\/uploads\/2022\/01\/whitepaper_agile_marketing_fan-1-269x3001-1.png?fit=269%2C300&ssl=1","width":269,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/scrumtrek.ru\/blog\/enterprise-agility\/7402\/safe-for-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scrumtrek.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"SAFe\u00ae \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 #1: \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Agile-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433?"}]},{"@type":"WebSite","@id":"https:\/\/scrumtrek.ru\/blog\/#website","url":"https:\/\/scrumtrek.ru\/blog\/","name":"\u0411\u043b\u043e\u0433 ScrumTrek","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scrumtrek.ru\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/69571f66f55cbd39503af8d6d97b2224","name":"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/scrumtrek.ru\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/29998fd895f54a6d00dfe53bea967417?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/29998fd895f54a6d00dfe53bea967417?s=96&d=mm&r=g","caption":"\u0414\u0430\u0440\u044c\u044f \u041a\u043e\u0440\u0435\u043d\u044c\u043a\u043e\u0432\u0430"},"url":"https:\/\/scrumtrek.ru\/blog\/author\/daria-korenkova-1-gmail-com\/"}]}},"views":3471,"_links":{"self":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/7402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/comments?post=7402"}],"version-history":[{"count":0,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/posts\/7402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media\/7409"}],"wp:attachment":[{"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/media?parent=7402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/categories?post=7402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/tags?post=7402"},{"taxonomy":"post_glossaries","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_glossaries?post=7402"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/scrumtrek.ru\/blog\/wp-json\/wp\/v2\/post_authors?post=7402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}